Making a Change Within PR

When I began with my first internship about 8 years ago, I was just giving PR a shot. I wasn’t really sure I knew what it was or if I would like it. It was my first time in the workforce other than my high school/college jobs at a coffee shop and a restaurant, so I was open to anything and everything. I started knowing that I needed to give public relations a try, but also that I would start my second semester in London when I would have an internship in advertising, so I was all about weighing my options right from the start.

Lucky for me, it turned out I loved PR. I loved working with editors and helping them write stories. I loved working with clients and showing off my creativity in the smallest of pitches and the largest of campaigns. What I wasn’t sure I loved was the causes I was working for.

Many interns may be feeling the same way. They start an internship saying “this is just my stepping stone to what I really want,” and I think that is OK. As long as you’re remaining open, you can work hard for something you know isn’t quite exactly what you want in the long run.

So how do you finally make that switch to the PR you really want to do?

Get as much experience as you can - You first have to make sure you are taking as many opportunities in your current job as you can. During my internships and entry level jobs, I used to volunteer every. single. time. another team needed help. Whether it was putting together gift bags or staffing an event for a client that wasn’t mine. You want to be able to say you’ve had some part in almost every facet of PR with every type of media and client

Put a toe in the water first  – Adrianna and I hear from wanna-be fashion publicists all the time. We think it’s fabulous that so many women want to join our career path, but to be honest, we had both written off entertainment and fashion PR a long time ago. While working with consumer brands we had the pleasure of working with some amazing fashion designers and celebrities. We got a peek into the world of their publicists, and decided it was not for us. Instead, I chose to go after the-still-glamorous-but-arguably-calmer beauty category, and Adrianna works in the still-exciting-and-fun hospitality realm. It’s always best to test out the water before jumping in, especially in your career

Make contacts - Keep friendships with those you work with and vendors and clients you are connected to. I still speak with women from my first internship on occasion, who now work for big beauty brands. If I ever decided to make a move, I know I have a great network who will support me. No need to stalk, just keep in contact as best you can and always be friendly

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Five Times Interns Should Speak Up

A common questions amongst interns happens to be when it’s appropriate to speak up. Many interns get super quiet and tend to be shy when involved in meetings, brainstorms and events. Here are five definite times your colleagues want to hear from you.

When Interns Should Speak Up

 

  • During the job interview. Voice what your true interests are and what you would like to learn throughout the internship.
  • Within team meetings. Bring up some of your past experiences or insights that could better the team.
  • During office brainstorms. Your thoughts in brainstorms are gold considering your demographic is much younger than a majority of the office.
  • At work events. Staffed to attend an event? Don’t be shy if you’re stationed at check-in or mingling around the party.
  • At office get togethers. If you’re invited to “happy hour” after work with a coworker, go. And show your personality.

When else should interns speak up?

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Guilty Pleasures of the Week

Sweater Weather

Below are a few of my deskside distractions and indulgences over the past week. Enjoy your Friday, and click on each if you’d like a smile today…

Loving the narrating of lives as told by Thomas Sanders via Vine

Have been listening to One Direction – Steal My Girl on repeat at the office

With the weather getting a bit chillier, have been indulging with cozy sweaters

Loving the Seth MacFarlane – Holiday For Swing! Album (thats right, the guy behind Family Guy can sing)

With just one episode of Serial left, have been brushing up on some Reddit theories, especially this one

These makeup palettes make great holiday eye colors together

If you haven’t seen the trailer for Pixar’s Inside Out yet, you should

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Office Holiday Protocol

‘Tis the season for holiday parties, end of year recaps and drinking and eating excessively. With the holiday break right around the corner, here is some holiday office protocol to follow.

Office Holiday Protocol

  • Have fun at your holiday party, but not too much fun. Aka don’t blackout and regret something the next day.
  • Avoid coming into the office hungover. You may set yourself back a few days and have to work over the break.
  • Give small gifts. To your coworkers, such as a note, cookies or desk accessories. Even better, bake cookies for the office.
  • Send the office schedule to the client. Let them know exactly when the office will be open/closed but note that you’ll be available over email/phone.
  • Start pulling your end of year recaps NOW. Don’t leave them until last minute.
  • Leave your online holiday shopping for at home. You’ll get too wrapped into it at work (pun intended).
  • Wish your clients a happy holidays. Before leaving the office for good.
  • Don’t disappear over the break. We all know PR never stops. Be prepared for client requests that could come through.
  • Use the holidays to unwind. And be thankful for all that you have.

What are some other office holiday protocols?

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