Hi M & A,
I absolutely love your website, and I have a bit of a PR newbie question!
I’ve been completely blessed and landed a great internship with a large PR agency after college that has brought me to The Big Apple! However I’m nearing the end of my contract with the agency and have begun to plan my next move. I get the feeling that my agency will either extend my contract or offer an entry-level account position. but I’m not so sure about staying where I’m at.
My internship is currently in healthcare PR, but I’m totally itching to try different areas of the business, like consumer/lifestyle or beauty. Is it appropriate to talk to Human Resources about trying the consumer/lifestyle side of the agency? Will the members of my team totally hate me for wanting to move?
Thanks so much for your help!
Just Getting My Feet Wet
This is something a lot of PR newbies face, and I know people personally there were in this situation. You should 100% talk to HR as soon as possible about trying a different division of PR. You’re just starting out, so now is the time as you know to get your feet wet in all different facets of the business. It’s one of those, speak now or forever hold your peace situations.
While it may be an awkward conversation to have with your team members, do not feel bad about requesting the move. I’ve had experience in healthcare PR and it’s completely different from consumer. You’re team members are aware that healthcare PR isn’t for everyone and they should be understanding and accepting of that. And who knows – you might switch over to consumer and hate it.
If there isn’t a position open for you in the consumer division, consider switching agencies. Look for entry-level consumer positions since you already have a great internship under your belt. Put in your cover letter that you’re looking to get consumer PR experience as opposed to healthcare. Don’t miss this window of opportunity to make a change. You wouldn’t want to get cornered into a division of PR you’re not fully passionate about.
Hope this help and best of luck!