You may remember our Syracuse PR girl Becky Levin from her post on all things Kelly Cutrone earlier this year. Becky is a student at Newhouse School of Public Communications at Syracuse University. As a member of Kappa Kappa Gamma and a soon-to-be graduate, she is taking advantage of the many opportunities college life has to offer her budding PR career. She recently had a chance to learn from some PR all-stars, and tells us about an enlightening moment that came from the lecture…
If you feel like you can apply to jobs in your sleep (all tailored per prospective employer, of course), then we are in the same boat. ‘œFunemployment!’ as my friends like to refer to it. I don’t know about you, but the exclamation point has started to wear off by now.
So, being the proactive PR girl that I am, I am keeping my eye on the prize. About a month ago I began a part-time internship with a Philadelphia-area public relations and special events agency. Many of their clients are recognized as the area’s best salons, hotels, restaurants and charities. Nonetheless, I wanted to work there. There were no full-time opportunities available and after one interview at their effortlessly adorable office, I was offered a fall internship position. Of course, I accepted.
After three weeks into the internship I was becoming more at ease with my post-grad, interning yet-again lifestyle. Frankly, applying for ‘œreal world’ jobs was starting to become a chore. Coincidentally, interns were invited last-minute to a panel discussion hosted by The Fashion Group International, Inc. and the Philadelphia Collection 2011. Entitled, ‘œBehind the Brand: Entrepreneurial Fashion,’ successful Philly-affiliated fashion and retail execs came together to talk marketing, fashion, retail and Philadelphia. Panelists included, Que Gaskins, founder of [Que-In] and former Director of Marketing-East Territory N. American, Nike; Craig von Schroeder, owner, Commonwealth Proper; Leandrew Robinson, Business Development Manager, Karmaloop; Ouigi Theodore, founder, Brooklyn Circus; and Janice Waitkus, Director, LAGOS the Store and Community Relations.
Needless to say, the event was filled with great advice and plenty of job-hunting inspiration. The panelists discussed everything from taking risks to not hiring your friends. To top it off, they weren’t just dishing advice, but stayed after to talk to the audience full of fashion students, bloggers and press.
Already feeling extra motivated being the only intern at the panel, I stayed for a few minutes to talk to the entrepreneurs. I got a few business cards and torn up pieces of paper with contact info. And guess what – I have a job interview next week. It may not be a dream job, but it’s a start. So, take the time to see what industry or networking events are going on in your city and don’t let the thought of being an intern again bring you down. You can only go up from there! And NYC might be the city ‘œthat dreams are made of,’ but really there are some great resources right under your nose, too. Jay-Z had to start somewhere.
Be sure to follow Becky’s insights and adventures on her twitter feed, @beckylevin