PR Girls Turn Heads, and Guys Know It

Created by our dear friend, @nicholeciotti,  The Lease Agreement is one of our favorite blogs for discussing the life and loves of the confident woman.  Told in the voice of your snarky best friend, The Lease Agreement explores the beneficial relationships that should exist between you (the ultimate betch) and your guy (a hot bro of your choosing).  A fellow PR and communications girl, we asked Nichole to contribute a guest post on how PR can help us in our busy and overwhelming dating lives.  Be sure to follow The Lease Agreement on Twitter at @lease_agreement for more daily affirmations of betch-iness (and some laugh-out-loud recaps of Bachelor Pad).

A PR girl is the ultimate betch. And no, that wasn’t a typo. Simply put, a betch is classy, fabulous, and exciting. She holds her own ground and is a confident woman, both in her career and in a relationship. She isn’t a pushover and she doesn’t whine. Most of all, she is fierce, fun, and fearless. Don’t confuse a betch as a bitch. There’s a difference.   A bitch is unpleasant, selfish, and malicious for no reason at all. Quite frankly, being called a betch is a valued compliment. PR girls know this.

All PR betches know how important communication, branding, and conveying a message can be in their career, but what about when it comes to finding love in the Big Apple? Check out these examples of how to use your PR skills to your advantage when you find love in the city.

1.  Communication. Communicating with a man is much different than communicating with your pack of betches, but it is similar to how you communicate with clients. Men use communication in order to achieve something. They talk to figure out plans, to meet up, to ask for directions, to discuss Monday Night Football, and to ask where their next meal is coming from. They don’t communicate because they’re interested in talking about feelings or how their bff made them feel when he didn’t show up to boys night out. Most importantly, they don’t want to hear you talking about them either. Talking about feelings to a man will feel like work, and that is the last thing you want to become ‘“ a chore. In the beginning, always keeps things fun and light. When you communicate like he does, he gains more respect for you. This makes him come around more often. You feel happy. Your work performance increases. It’s a domino effect, really. At times, treating a relationship like a business can be very valuable. When you take emotion out of it, you gain clarity and communicate clearly.

2. Branding. You are your own brand. The object is not to play hard to get, but rather hard to forget. You’re a complex brand so don’t put all your cards on the table at once. Mystery is part of the reason why people respect you. Believe it or not, texting is a great opportunity for you to play up this mystery card. Picture this. You’re out with a few fellow PR betches sipping cocktails on the Upper East Side. You pull out your iPhone and have a text from your potential suitor saying, ‘œHey betch, what are you up to?’ DON’T MESS THIS UP. First of all, please don’t respond immediately. You didn’t just land a new client; you’re trying to land a hot date. Most girls would probably respond within a window of 10 minutes, but not PR girls. PR girls are busy even when they’re not busy. The nice girl responds with, ‘œHey [insert crush here]! What’s up? I’m with J, A, and B at Ciros getting a couple cocktails. Not sure what we’re doing after. What are you up to?’ That is straight up #scary. This girl just verbally threw up her entire night and basically shouted from the rooftops that she’s AVAILABLE if he wants to meet up. The PR girl wants to meet up of course, but she plays her hand much differently. Her response sounds something like this, ‘œHey you, I’m getting drinks with friends on the Upper East Side.’ Friends. Not girls, but friends. You don’t give too much detail, but just enough that keeps him wondering where in the Upper East Side you may be. Voila! You created a sense of mystery in a very simple way. Don’t feel bad about not asking what he’s doing because after all, you’re the one that is out. If he continues with the conversation, do carry on a light banter when you are able to respond. Be flirty. Be sassy. Be the PR betch that everyone all knows and loves.

3. Convey succinct messages. It’s no secret that the means by which a message is communicated can be as important as the message itself. How you convey these messages clearly changes depending on your audience. As PR betches, we convey messages to an array of audiences daily. Think Twitter, Facebook, clients, friends, family:you get the point. Time to add another audience to that list:the male species. Believe it or not, making eye contact with a man can improve your likeability. It sounds simple, but it’s actually make or break. Avoiding eye contact on a date suggests nervousness, a rare quality to find in a PR betch! Unless your date is putting you to sleep, avoid looking around the room too much. Put the focus on him and let your own brand shine through. Next, be flirty. Lightly touch his arm, smile and give him a sexy, ‘œI know you want a piece of this’ glare. Note: Make sure you practice this one in the mirror beforehand. We don’t want a disaster. Lastly, be confident. At the end of the day, nothing compares to the confidence of a PR betch. Her demeanor commands attention no matter what role she plays.


The Lease Agreement


4 Steps to Makeover Your Look Today

I’ve always secretly wanted to be ambushed on What Not To Wear. Not that I am in need of a makeover by their standards, but sometimes you just want an entirely fresh new look. I have found myself in this mindset lately, in need of a new look. However, I love my style, just need a revamp. I realized, there area a few simple measures you can take to change your whole look and appearance without having to stage a reality show intervention.  Here are a few small tips to give yourself a mini makeover this weekend.


There is nothing geeky about Anne Hathaway’s chic look

Pretty posture – This is one of the easiest ways to give yourself a whole new look and confidence. Whether you are strutting your stuff down the streets of Manhattan or pounding the keyboard at your desk. Make a conscious effort to sit up straight and keep your shoulders back. Having  perfectly polished posture will make you appear taller, more confident and posed.

New do – We are creatures of habit, I rarely switch up my hairstyle (straight, down, boring!)  during the week, unless it is for an event. You don’t need a special occasion to show your tresses some love. If you are really daring, consider going for a completely new cut or color.  If you aren’t willing to get a new cut or dye your locks, simply try a new style. Consider braids, buns or a new twist on the modern ponytail.These styles are all relatively simple and can play up your facial features. Determine your face shape and find a style that best suites you.

Bold frames – Geeky frames are (still) so hot right now! When Anne Hathaway wore oversized dark rimmed glasses paired with a gorgeous Gucci gown, I knew geek-chic was here to stay. I especially love this look for fall. Be daring and try a bold frame in lieu  of contacts or just for fun.

Make up Makeover – Typically stick to the same color scheme when it comes to your lids? Mix it up! Your eye shadow palate is in need of a make over if you have been using the same rotation of shades for the last few months. Though my hair is slacking ,this is a department I like to keep fresh. There are so many luscious, bold and vibrant pigments out there! Not sure where to start, I’d suggest visiting Sephora or Mac as their beauty specialists are always helpful regardless of your eyeshadow expertise.


What are some other ways you can revamp your look this weekend?

image via Fashionistamdl

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Fashion Friday: Back to School

Though we’re a few years past joining the pilgrimage back to school, it doesn’t mean that we don’t like to celebrate the return of fall with some freshly sharpened pencils and a fresh look at our wardrobe.  Since summer is my favorite season, the only way I can cure my blues when it goes away is wandering through the new collections for the cold months ahead.  I’m loving the preppy, British-inspired looks this fall with a twist of the bohemian and mod.

Below are some of my favorite picks to get you in the co-ed state of mind.

From top to bottom, clockwise:
Prism Necklace, Forever21 $6.80
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New York Singles Dating Preferences

Recently    surveyed over  1,000  New York singles  on their dating preferences and opinions. Some of the findings are surprising while others we tend to agree with.

Dating Outside Your Borough:

  • 94% of New York singles are willing to date outside of their borough. But of course, New Yorkers still have some have boundaries: 71% of them are willing to travel for love if that certain someone requires less than a 40-minute commute.
  • Only 8% of respondents living in Manhattan, Brooklyn and Queens say they are willing to date someone who lives in Staten Island.
  • The most desirable boroughs singles chose to date from were Brooklyn and Manhattan.

New Yorkers Ready for Love:

  • 94% of single New Yorkers polled would like to settle down and find a long-term relationship in the city.
  • 47% of people who have moved to NYC in the last five years reported they are dating more since moving there, with 56% of those singles stating they feel like they have a larger pool of singles to choose from.

Perfect Date Spot:

  • 44% of singles name the West Village as the best neighborhood for a date.
  • Places to avoid? A chain restaurant (31%), karaoke bar (23%) and Times Square (21%) were the least appealing choices.

Sexiest Job:

  • Ladies reported that firemen (30%) and Wall Street executives (26%) were the sexiest New York professions for men.

Big City Spending:

  • 83% of New Yorkers say that the higher cost of living affects how much they are spending on a date.
  • 57% of the women polled say they are even willing to split the bill on a first date.
Have you found love since moving to New York City?
Source:  blog,  Up to Date
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