Support Breast Cancer Awareness

October is Breast Cancer Awareness Month, and odds are you or someone you know has a loved one that has been affected by this disease.  In honor of Breast Cancer Awareness, brands are offering consumers special edition products and donating proceeds to the support of cancer research and a future cure.

Not only do these products promote a worthy cause, they honor the strength, beauty and resilience that is within every woman. Support Breast Cancer Awareness this month by purchasing one of the following pink products or making a donation to cancer research.

Fiat has issued 500 “Pink Ribbon” models this month. For every model purchased, the company will be donating $1,000 to The Breast Cancer Research Foundation with a minimum donation of $50,000 being made.

Bare Necessities has a special edition line of pink bras that are available this October, but they aren’t limiting their donations to only the pink bras. For every bra purchased in the month of October a donation of $0.25 will go towards The Breast Cancer Research Foundation.

Lacoste‘s “Pink Croc Collection” features signature Lacoste items. Throughout October, the company will donate 10% of the proceeds of collection purchases towards The Breast Cancer Research Fund.

-Purchase any items   between September 1 and November 1 at Forever 21 from their   “The Courage Collection“, and 10% of the proceeds go to The Susan G. Komen for the Cure, with a guaranteed minimum of $25,000.

Lord & Taylor has launched Project Pink, a series of special events  and programs, in honor of Breast Cancer Awareness Month at its Fifth Avenue flagship  for the month of October. Project Pink offers customers access to a number of exciting events for a cause, including a cocktail party with Lauren by Ralph Lauren  and Glamour magazine, a personal appearance by Oscar de la Renta and a fashion  presentation of Swarovski embellished dresses narrated by Avril Graham of Harper’s  Bazaar. These events run from October 6 to October 13.

Stila Cosmetic‘s  “Positive and Pretty Palette”, valued at $62, is retailing for just $14 . Proceeds go to The Foundation for Living Beauty. Their mission is to empower women to reduce their cancer risk, and increase their self-esteem, physical wellness, and emotional stability, after coping with the taxing affects of cancer and chemotherapy.

Rite Aid is partnering with Revlon and encouraging customers to “Think Pink during National Breast Cancer Awareness Month” in October. During a month-long ‘œBeauty of Giving’ campaign, fans of Rite Aid’s  Facebook page  can honor someone affected by cancer by sharing their story and entering for a chance to name a new pink shade of Revlon nail polish in their honor.  Revlon is donating $1 from each Rite Aid sale of all specially marked high velocity shades of pink nail and lip products. All donations, up to a maximum of $25,000, will go toward supporting women’s cancer research.

Swarovski’s Glamour Bracelet  supports The American Breast Cancer Foundation and encourages you to “flaunting your support with style.” These gorgeous bracelets make more than a fashion statement.

How will you be supporting Breast Cancer Awareness this month?

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Fashion Inspiration for the PR Girl

One of the maannnyy perks of being a PR girl  is the multitude of fashion and beauty blogs you are exposed to while “keeping up with the news.”  I can absolutely say that my career has influenced my sense of style, and not just because the job requires a more professional wardrobe.  Being exposed to so many stylish blogs, magazines, television and tumblr sites over years have served heaps of inspiration to my closet, and the fashionable epiphanies just keep on coming.  Below I’ve listed my bread & butter of fashion sites that I visit as soon as I learn of an upcoming event, party or date.

Stylelist has undergone several makeovers over the years.  The site reminded me how fabulous it was with a recent slideshow from J.Crew’s Jenna Lyon’s office.  Swoon.

One of the sites I’ve been following since my college days.  A great collection of shopping tips, collages, even DIY.

Stockholm Street Style

A great resource for outfit inspiration, especially when coming down with a case of the New York all-black-wardrobe syndrome.  These outfits stay sharp while showing personality.

All of us enjoy Stylecaster for its funky articles and great advice columns.  Become a member and pull outfits depending on the weather in your area.


PR Twitter Tips: September 2011

Last month was filled with an ample amount of notable PR Twitter Tips. We couldn’t even narrow it down to the top ten! Thanks again to all that tweeted.

@AllyAsh: Don’t put images on a press release if you’re not prepped to give them to the press.

@VeronicaLeeAnne: Before you can have social media  be beneficial for a client, you must thoroughly explain the benefits to your client!

@Runway254: Always apologize way in advance if you are running late.

@NVisionMarketin:  When pitching editors about interviewing your client, please have a story idea & not just their bio & stats.

@VeronicaLeeAnne  It’s a tough world  , don’t be naïve – it takes a lot of work    & dedication  to get the word about “you” out there!

@kulasj: Work hard, play hard.

@dkny: Sometimes PR is a thankless job. So do it for yourself.

@THEIAprChick:  Always look your best! You never know who you’ll meet or what the day will bring.

@MelissaMariePR: Block out the negative comments when your trying to do your job. It will just distract you, stay focused on your goal.

@KeepingUpWKen: Public speaking is also a great part of being a publicist.

@prforsmallbiz:  When pitching a journalist, always ask 1st if it’s a good time to talk & if they’re on deadline.

@PRProfessor: Public Relations truly is establishing & maintaining mutually beneficial relationships.

@AlexLorenz23:  If you want the media to pick up your press release, write it like they would. Make sure they have little to edit.

Don’t forget to follow us on Twitter  @nycprgirls  for more #PR101.


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Pick of the Week: Beauty

If you pick up one beauty item this week, it should be  Sephora by OPI’s Only Gold For Me  nail polish. I have to admit, I used to be much more creative with my nail polish color choices. The past few years, I had been sticking to red and pink hues. This summer, I thought I was being daring with my neon orange choices and even walked on the wild side at the first signs of fall by lacquering up with Essie’s Licorice (a deliciously dark, black pigment).

When my dark manicure started to look a little less than glam, instead of putting on another coat, I swiped on just one coat of  Sephora’s  Only Gold For Me. It not only extended the life of my manicure, but I received numerous compliments. I love the dark and gold color combo for fall, or even a sparkle of gold polish over a more neutral tone or vibrant red nail color.

At only $9.50 this is a small beauty splurge that can satisfy your desire to incorporate a more flashy edge for fall.  Sephora by OPI’s Only Gold for Me sparkle is also available in a silver, copper and multi color glitter variety as well!

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