How to Succeed in PR Without Really Trying

Don’t let the title of this post fool you, working in PR is no easy feat.   There are certainly overwhelming client needs, long hours and tedious tasks on the public relations path, but you shouldn’t let that tarnish an exciting, charming and social career choice.   With a combination of your inherent poise and fierce PR knowledge, you can absolutely help yourself conquer the PR world with a few qualities that come naturally to you.

(SJP makes here glamorous success look easy)

 Smile ‘“ You’d be surprised how far this simple pleasantry can take you, whether it’s the best seats at the show or the corner office. Greeting your colleagues on Monday morning with a cheerful hello or smiling with gratitude when your boss assigns you a last-minute, urgent, assignment at 5:45 p.m can go a long way.

Be yourself – One of best things about working in public relations is working with so many unique but like-minded individuals.   Those crazy passions you have – from being magazine whore or pop-culture obsessed – are interests and hobbies you all share. Don’t doubt who you are or change it.

Follow your passion –  Simple enough. The best career advice I ever received was to “do what you love and you will never work a day in your life.” It’s true. In PR, that passion can not only involve your love of media and communications but also extends to your interest in food, fashion, beauty or wherever your brand loyalty takes you.

Follow the Golden Rule – Treat others as you’d like to be treated. When your colleague is under the gun and in need of some  back up, put your dinner plans on hold and help her put together a media kit in half the time. Being a team player isn’t always the first thought in a cut-throat industry like ours, but it does not go unnoticed.   The public relations world is SUPER small,   and you never know when karma can come around and give you a sweet deal later in your career.

Trust your instincts – Go with your gut. If you think a spokesperson isn’t a good fit, or that something seems off with your budget on first glance, trust your instincts and go with your first educated response.   More often than not, it is usually correct. Should your gut be wrong this time, believe me, you will never make the same mistake again and only heighten said instincts.


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How to Swing the Holidays in the Office

While it has been unseasonably warm in New York, the crazy deadlines and late nights in the office definitely show that the holidays are just around the corner.   I’ve always thought that the two weeks leading up to Christmas and New Years are always some of the most hectic.   With parties or social engagements almost every night, people in and out of the office and the general resistance to work can really put a damper on getting work done.   Here are a few of my tried-and-true tips for being productive in the office:

Look at the month ahead – PR girls especially need to be wary of events over the next month.   Assume media contacts will be impossible to reach the last two weeks of December, and any priority pitching should be done early in the month

Your daily calendar is your best friend – Be sure to check your calendar first thing in the morning.   I like to write down all my meetings on a post-it and stick it to my screen. Prioritize your day so you can COMPLETE tasks before a meeting begins

Turn off gchat, Facebook, Twitter – This one is hard, especially for PR girls (and especially for me).   Tell yourself you have   30 minutes in the middle of the day to catch up with friends and social media, but that’s it.   The reward is getting out of the office on time

Be understanding, and then be responsible – A deadline might be missed, you may need to extend a project into the new year.   The most important thing is that you keep your team aware of changes in deadlines or expectations, and your clients always know when to expect completed work

Have fun – ‘Tis the season to take advantage of this merriment (and apparently, the nice weather) before the sleep of January and February kick in.   Give yourself a bit of a break, and make sure to cut loose this month (that does not mean overindulge in the office spiked punch)


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Goodbye, Upper East Side

A few weeks ago I posted about  my great apartment debate after receiving notice from my landlord that rent in my building was being raised an obscure amount. Unsure of where I was going to end up, I finally decided to make the move to Hoboken. I moved to the Upper East Side right after graduation and have lived here for two years. Since it’s the only part of the city I’ve ever called home, there are definitely factors I’m going to miss and not miss.

I’m going to miss…

  • The close proximety to Central Park
  • Pinkberry around the block
  • The Met in my backyard
  • Carl Schurz Park
  • Second Avenue
  • Easily taking a cab anywhere in the city
  • My UES pals (M is still a resident)

I’m not going to miss…

  • The abundance of strollers and dogs
  • Second Avenue subway construction
  • Dorrian’s
  • The 86th St station
  • Not having a washer/dryer
  • Being far from home (NJ)

Stay tuned to find out my thoughts on living in Hoboken. Looking forward to the change!

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Winter Wonder List

Now that Thanksgiving is over, it’s official, the holidays are here! To me, that means I am decking my halls with brightly colored ornaments and blasting the N’SYNC holiday album without shame. It has been said that no one does the holidays like New York and here area  few events that prove it:

– Rockefeller Christmas Tree Lightening on Wednesday, November 30

– Ice Skating in Central Park, Bryant Park or Rockefeller Center

New York City Ballet’s The Nutcracker

Radio City Christmas Spectacular  featuring the Rockettes


Holiday Windows  (especially Barneys Lady Gaga display)

Dreidel Tournaments

– Ski Trips

– Snowball fights and sledding

– It’s a Wonderful Life playing at IFC Center

 – Buying Roasted Chestnuts from Street Vendors

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