2011 has been quite the year for us. It seems like just yesterday we were huddled on Adrianna’s couch, nurturing a seed of an idea, and now nycPRgirls is over 6,000 followers strong. We really could not give enough thanks to you, the readers and tweeters, for encouraging the conversation and giving support to one another.
There are many changes ahead, but we couldn’t be more excited for 2012. Here are a few of our resolutions for the upcoming year:
Snag the perfect morning show placement for a client
Take work friends to drinks every few weeks
Treat ourselves to at least two manicures a month
Make a new best friend at a magazine editorial department
Try to finally squeeze in a facial
Work on a killer new business pitch from start to finish
As we say goodbye to 2011, I must also bid adieu. It has been a blast being able to blog and work alongside two of my favorite PR mavens and all around classy broads, Meg and Adrianna. Although this is my last post on NYC PR Girls, I know I leave you all in the most capable of hands.
So, in my last post, I would like to leave you all with a little bit more background on myself and my NYC PR girl journey. I did not major in PR, nor did I have any prior PR experience when I bought a one way ticket to the Big Apple and moved over a thousand miles away from the only home I’d ever known. You can only imagine the curious looks I received in proudly declaring to all I knew, that this Sunshine State native would be moving to New York, in mid January, on literally nothing but a dream. Since childhood, I had daydreamed about living in the city that never sleeps, but the further I grew into adulthood the less likely it seemed. Until one day, I decided to take a chance.
To make a long story short, I moved to New York knowing I was interested in public relations, but like many, not entirely sure of what a position in PR entailed. After speaking with a relative who worked in the field, also in Manhattan, I knew NYC would be the perfect city to test my media skills. Though I wasn’t entirely certain I could land a job in PR I had no doubt that I wanted to be a part of it – New York, NY.
So like the practical individual that I am, I quit my job (my very secure job) in Florida and took a temporary job in NYC as a nanny in the Upper West Side. With a college degree and years of work experience, I never thought I would find myself changing diapers and monitoring play dates. However, after merely two months of nannying and thanks to a connection through the lovely woman I worked as a nanny for, I landed a coveted position as an intern at a top agency in Manhattan. Two years later I am a public relations professional with a New York City address. My daydreams became a reality.
And with that, I leave you with my final parting words: take chances. Take a chance on the bright red lipstick you didn’t think you could pull off, take a chance in submitting your resume to that position posted on Media Bistro that seems unattainable, take a chance on the boy you think of as “just a friend”. Take a chance on your dreams. Take a chance on yourself. If you make one resolution for 2012, let that be it.
Since we’re smack in the middle of holiday break this week, I’ve been taking full advantage of some of the luxuries I haven’t been able to make time for since November. Breakfast and lunch in a location other than my desk, reading for pleasure (I went through The Hunger Games in three days) and exercising at a decent hour.
I can never let the PR girl habits fall to the wayside, however. Mary Ann’s tips for staying productive during slow days during the office can attribute to downtime you have at home – without out the iPhone and start making a to-do list. During this slow time, I like to reacquaint myself with some of the media outlets I haven’t been able to keep tabs on at the office (my magazine addiction is always well satisfied throughout the year).
Are you a little rusty on your media outlets? Spend some time and pay attention this week to the following to see if you can pick up on any beats, bloggers or features where your clients may be a fit:
Broadcast: Mainly the morning shows. Some offices are lucky enough to have a TV (or two) running 24/7 with the most popular daily TV shows. We all know how great the TODAY show and Ellen are, but there are so many new shows that have sprung up over the past couple years. The Talk, The Chew, The Doctors, Anderson… why not spend a morning or two seeing how these shows incorporate news into their programing
Bloggers: While I’d like to think I’m up to speed on my top blogger list, I never have as much time as I’d like to dig deep and see what new bloggers are out there. Everyone and their mom has a blog (this group included), so who is really making some noise? Who would be a great spokesperson for your brand, even if it’s just for a product review?
Regional media: If you’re at home, this is a great time to pick up a local newspaper or switch on the 5:00 news to see how regional media has changed over the past six months or so. Maybe it hasn’t at all. It’s easy to become accustomed to how your city deals with news (after Hurricane Irene, NYC would lap up any news that related to the weather. As small a hurricane as she was in New York, Irene had a great publicist), so checking out how smaller towns or cities relay news and trends is a good brush up for your regional media pitching back home.
Do you have any media outlets you would like to get to know better?