What would you ask nyc PR girls?

As many of you may already know, Adrianna and I are speaking at PRSSA’s “Back to Basics”  conference at Hofstra University tomorrow afternoon.   We are both INCREDIBLY excited, especially since we get to decide the flow and format of our session.

Adrianna and I are both fans of keeping it casual, whether in an interview or a new business pitch, and have more of an honest conversation rather than a presentation with a PowerPoint and a dog and pony show.

So we wanted to ask – if you were attending tomorrow, or if you ARE attending tomorrow, what would you like to learn? Which topics would you want us to cover?   If you ask us in the comments section below or on Twitter any time today (tweet @nycprgirls), Adrianna and I will answer!   And we may use some of your questions as talking points in our session tomorrow :)

Happy Friday!


Preparing for the Interview

As you continue to apply for summer internships  or are currently looking for a new job, it’s important to prep yourself for every interview you secure. There are a few ways you can prepare yourself the day before and day of before the interview to ensure you make the best first impression.

  • Familiarize yourself with the company and job description
  • Reread your resume and recollect some of your job experiences
  • Brush up on what you  should and shouldn’t  do
  • Hold mock interviews with your friends to practice your answers
  • Expect the unexpected questions and come up with a good answer
  • Think of  questions  to ask your interviewer ahead of time
  • Pick out your outfit ahead of time and wear what you’re most confident in
  • Consider bringing your PR Portfolio
  • Find out how to get to the interview location to ensure you get there on time
Is there anything else you do to prepare yourself for an interview?

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PR Girl PRowess: Avoid the Burnout

If there was one thing I was warned of when starting in PR, it was the dreaded “burnout.”   It is commonly thought that a career in public relations can only be tolerated for so long, considering the pace and the manner of work.

I’ve had my share of times when I’ve had to do a check to be sure I wasn’t overly anxious or on the brink of a complete breakdown.   There are times when you may move so fast, you don’t realize you may be staring your imminent tailspin in the face.

To avoid the feeling of the downward spiral, it’s all about preparation and crisis management.

  • Get yourself organized – yesterday – Though you may only want to focus your attention on an event or client report or research assignment, give yourself 30 minutes today to clean your desk, create folders for each client and have recent documents at the ready.   Be sure you’re taking detailed notes during meetings during your craziest times.   You need to be 100% confident about the direction of the project, which is hard to do when you’re handling vendors, catering, car service, editors and cranky clients.
  • Have a back-up for your back-up -Think your event plan is super solid? Think again.   Whether its an event space that falls through or a client with an “acquired” taste, more likely than not, things will change at the last minute.   Make sure you have a plan B… and C and D.
  • Get some sleep, seriously – You may think that going out and being social with work friends, clients or your girls will help you chill out and stay focused.   You may think waking up at 5am and going to spin class and running for an hour will keep your mind sharp.   I have done all of the above, and nothing keeps me more on top of my game than a good 8 hours.   Give yourself a break, promise to catch up with friends and hit the gym when your project is completed, and spend some quality time in dreamland.

How do you avoid the burnout?  

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What PR Pros Can Learn from EDM

Last week I flew down to Miami to catch performances by some of my favorite house DJ’s as part of Miami Music Week. It’s no secret that the rise of electronic dance music (EDM) in America is spreading rapidly and will only grow larger in 2012. Many pop artists are collaborating with house DJ’s and house music is now being played regularly on the airwaves. Shows put on by popular house DJ’s like Swedish House Mafia, Avicii and Kaskade are selling out in a matter of minutes, most at over $100 a ticket.

So what can PR pros take away from this? There are reasons why EDM became popular so quickly and here are a few thoughts as to why:

  • Integrate all social media channels: This may seem obvious, but house music DJ’s utilize social media better than any other artists/brands I follow. They sync Facebook, Twitter, Foursquare and YouTube to announce shows, constantly thank fans and posts photos in real time. If there’s an issue getting tickets to a show, these artists are there to help immediately, something that brands might take a few hours to respond to.
  • Teasers Work: Before Swedish House Mafia announced their show at Madison Square Garden, the trio created a teaser website hinting something monumental was going to be announced. Fans immediately shared the link and marked their calendars as they waited for the announcement, which was their show at the Garden that sold out in 40 minutes. How could you be the first to purchase a ticket? You had to like their Facebook page to access the presale link. The same goes for the hype of the newly announced Electric Daisy Carnival in New York and Sensation coming to America. If you’re launching a new campaign, think of a teaser that could get people excited.
  • It’s OK to steal: Well, not literally. Many of these DJ’s are playing sold out shows only to play other DJ’s music and making it their own. The same goes for PR pros. Take an idea that works (or a song that’s a crowd-pleaser) and make it your own. Sometimes the new idea will be an even greater success (hence remixes).

So who are these people? It’s generally males and females ages 18-30 (emphasis on college students) extremely tuned into social media and willing to spend $300 on Ultra and Electric Zoo tickets. If you’re working with a brand whose target is similar, consider taping this audience. Many popular DJ’s have already began partnerships with big name brands.

What are your thoughts on the rise of EDM?

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