PR Girl PRowess: Prioritize Your Day

It is completely scary to me that it’s already the last day of July.   Though the warm weather in NY has lasted since about April, I can’t dare to think that we just have a couple months of summer left.   I’m trying to make a real effort to get out of the office on time these days, since one day soon I’ll wake up and be leaving for work in the dark, only to return home in the dark as well.

Prioritizing your day as a PR girl is always harder than it sounds.   By the definition of our job, it is expected for some crisis or last minute rush request will throw our schedule and to-do lists right out the window.   There are a few precautions and “healthy habits” you can get in to to be sure that you’re tackling most everything on your plate in a timely fashion.

Check your schedule daily, and first thing in the morning – As I have my breakfast and green tea at my desk, I always check my calendar first thing.   If I know I have a lot to focus on throughout the day, I put all my meetings on a post it and stick it to my monitor. That way, even when I’m working, my schedule for the day is smack-dab in front of me

Be on email, but don’t always answer rapid-fire – As many emails as we receive throughout the day, it’s really easy to spend the first 2 or 3 hours of the day just responding to emails.   In order to get some real work done, let your emails go unanswered for 15 or 30 minute increments.   If you have a huge project to conquer, give your team a notice that you’ll be going “heads-down” for the next hour or so, and if they need something directly they should come to you in person.   Of course, if your client sends an urgent email you should always answer it

Pencil in your breaks – Instead of meandering over to Tumblr, Pinterest or Facebook, give yourself scheduled breaks during the day.   Every two hours or so, let yourself on your favorite blogs, get a coffee with a colleague, stare at Ryan Lochte pictures, or just talk a walk around the office.   If you know you have a break coming up, you’ll focus and turn out your work instead of procrastinating because you’re “brain dead”


How do you prioritize your day?

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Benefits of the NYC Office

Last week, I had the opportunity to work out of my  company’s San Francisco office. This wasn’t the first time I’d worked in an office outside of Manhattan, but afterwards I  couldn’t help but think to myself about the many perks that come along with working in NYC, particularly in PR.

  • Media Outside your Door: Does X magazine need samples ASAP? Send a messenger and the editor will have them immediately.
  • Long-lead Editor Access: Similar to the above, media relationships are crucial and working NYC you can forge personal relationships with long-lead magazine editors by meeting them at editor events and taking them out  for lunch.
  • Unlimited Events: Living in any city, it is what you make it but in NYC, the number of events and networking opportunities are endless. Looking at event listing and free things to do, this city is a playground, particularly for those interested in fashion and entertainment.
  • Walk Everywhere: In need of supplies? Extra product?  Walk down the street to find anything that you need.
  • Nom Nom’s: This may just be the fat kid in me, but no matter where you are in the city there are plenty of places to simply walk outside and grab breakfast and lunch. A luxury we often take advantage of.

What are some other benefits of working in a NYC office?

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Manhattan Island Time

This is going to be the first weekend I’m in New York since summer started, not counting the weekend I moved (I’d like to think that weekend I was stuck in cardboard box hell).   It’s always nice to get out of the city and enjoy a new place, smelling some sweet salt air.   But I’m kind of looking forward to being at home, catching up on sleep and living it up in the city while it’s not so crowded.

So what to do in the city to take advantage of the summer, that doesn’t involve heading to the stereotypical rooftop bar?   Here are a few ideas:

  • Go see an 80’s or 90’s cover band. Canal Room has great concerts and always an awesome dance party
  • Attend a Yankees or Mets day game.   Want something a little low key? Try a Staten Island Yankees minor league game
  • Finally get to the farmers’ market
  • Sunbathe on Sheep Meadow. Bring LOTS of water (and a frisbee!)
  • Dine alfresco. Trying to save cash? Invite your friends to your apartment and open the windows. Make margaritas and play Mas que Nada Pandora
  • Check out the SummerStage concerts

What do you do when you’re in Manhattan on summer weekends?

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Entrepreneurial Dreams

If you’re following us on Twitter or Instagram, you’ve probably noticed that I’ve taken another business trip to San Francisco. This time around it isn’t raining and I finally got a chance to explore the city and see some of the sights including Fisherman’s Wharf, Lombard Street, Pier 36 and a distant view of the Golden Gate Bridge. While here, I also met up with a good friend of mine I interned and attended college with in Florida. As we caught up on each others lives I couldn’t help but be inspired by her story.

While living and working in Florida, she was extremely miserable with her job and working in what she called the cubicle of doom on a daily basis. She aspired to be her own boss, doing what she loved which was branding and marketing. In Florida she met her now boyfriend and business partner who said he was moving to San Francisco.

Looking for an out and to start new, she decided within one week to quit her job, break-up with her then boyfriend, sell her car and make the move to San Francisco to start a new marketing and web company. She had never once visited San Francisco and went out on a limb to pursue her entrepreneurial dreams without even a place to live.

For the first several weeks, her and her business partner lived out of their suitcases in different homes until they rented a place right outside of the city. They’ve networked to find new clients and hire contractors on a case by case basis. Seeing her so happy and pursuing her dreams is extremely motivating and I admire her bravery. It takes a strong-willed person to take such chances in their life and I can only hope that her story can also inspire others.

Have you pursued your dreams? What’s holding you back?