PR Girl Tool: Ready to Launch

When Adrianna and I were starting nyc PR girls, one of the blogs we looked up to was PR Couture.  Crosby Noricks, founder of PR Couture, speaks eloquently and clearly on the roller coaster that is Fashion PR.  Her advice is always relevant and she speaks to the up-and-coming PR girl and boy as if she was your own publicist mentor.

Well if there is anything better than a great PR blog, it’s a great PR book.  Recently, Crosby introduced  Ready to Launch: The PR Couture Guide to Breaking into Fashion PR.  Within its pages,  Ready to Launch gives a full account of the passion, drive and experience needed to break into public relations in the fashion space.  Crosby also goes into detail on what you  don’t  learn in school, giving much needed advice on the steps you should take to secure your first job or internship.  Ready to Launch  gives insight into everything from the definition of public relations to starting your own agency.  In the back of the book, there is even a list of public relations resources for further education (including, ahem, yours truly!).

A and I love Crosby’s honest voice and kind-hearted direction.  We both agree that you need all the help you can get while getting into public relations, and Ready to Launch  is a must-read while trying to navigate the fashion industry.  You can tell that Crosby does want everyone to succeed, as well as be prepared for the craziness that is the PR world.

You can buy Crosby’s book on here.  If you’ve read Ready to Launch  and loved it, be sure to tweet at @nycPRgirls or @pr_couture and tell us what you think!


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PR Girl PRowess: Finding a Mentor

For me, one of the most important things I ever did for my career was find a mentor in my first internship at a large PR firm.   I looked up to her not only as an exemplary PR girl, but also someone who treated her colleagues with respect and worked to give her clients the world.   She taught me everything from how to make a proper media list to how to talk to a client over a conference call.   It was this first relationship that gave me the confidence I needed to know I would succeed in PR.

When I made my first moves to other agencies, even years later, it was my first mentor I called for advice and honest opinions.   Now, I have new mentors at my new agency, but I still go back to the lessons I learned when I first started.

If you don’t have a mentor yet, or just looking for some guidance while dipping your toe into PR, here are a couple places you can look for that “special someone:”

Through school -I used to ask my Dean if she knew anyone in my major who was going into PR, and she would set me up on mini lunch dates with recent graduates or seniors who had a few more years “out there” than I did.   I still utilize some of the advice I got in these meetings.   This is an easy way to find a mentor, since it’s really hard to say no to a Dean who asks you to take an underclassman to lunch.

Through friends – I still receive emails from friends of friends who are considering getting into PR.   I’m happy to help in anyway I can, and this is one way some of the best networking is done! Be sure to be very respectful while connecting with a contact through a friend… don’t ask for a job or anything too personal.

Even in an interview – If you’re going on a few informational interviews, and you feel like you’ve made a connection with one of the interviewers, don’t be shy about asking him/her out to coffee to get a bit more information on his/her career.   I’m always flattered when I’m asked to lunch to talk about my work.   It’s what I spend most my time doing, so of course I want to talk your ear off!


Have you found a mentor you admire? How did you come across him or her?


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A New Eye on Liner

For as long as I can remember, I’ve used Lancome’s black pencil eye liner but have been recently looking for other ways to get a dramatic liner look. Since I was never good at applying liquid liner, when I was offered to try Eye Rock’s  Designer Liner tapes I was intrigued. Each  designer  liner pack comes with four different designs including a cat-eye to  runway-inspired styles that you  simply stick onto your eyelid.  

What’s great is that it’s so instant and easy to apply. Plus it won’t smudge (like my cat-eye always tends to do) and lasts up to 16 hours. It’s not something I would wear to the office every day, but it definitely amps up your eyes for a night on the town.

You can find Eye Rock’s Designer Liner this month at your local CVS.

Have you tried stick-on eye liner?

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Celebrating in the City (or out of it)

This weekend is my birthday, and about the fifth one I’m having in New York. Each year I do something around dinner, drinks, (more drinks), dance party… but this year I wanted to do something I felt like actually deserved.   So I’m actually LEAVING the city and spending the weekend on the beach with a good friend from college.   After the week I’ve had in the office, sand and a tan are necessary.

Celebrating in the city is usually such a daunting task – it’s like being at a restaurant and not knowing what to order… everything looks sooo good.   If you’re planning a city soiree for yourself or a girlfriend this summer, here are a few things I’ve done in the past that can hopefully serve as inspiration:

  • Invite your best girlfriends for a boozy brunch at one of your favorite spots
  • Go Magic Mike style and hit up one of the chippendale locations in the city (I’ve been to Hunk-O-Mania. Awful name. Awfully awesome experience)
  • If you need outdoors, try Beekman Beer Garden or the Frying Pan for a chill day in the sun
  • See a show on Broadway (when else can you make an excuse?)
  • Go on a cupcake/macaroon/fro yo dessert crawl in the city
  • Take the day and check out one of the many beaches on Long Island


How do you celebrate in the city?

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