Summer Beauty Need: Le Metier de Beaute

Since I’ve moved, I’m lucky enough to be near an express train to take me to work in 20 minutes if needed.   However, that involves a nice walk up four avenues and across five blocks.   Given the hot and heavy weather we’ve been having I find myself becoming a sweating mush pile by the time I reach the track.   Not such a pretty picture.   By the time I get to the office, my makeup has sunk into my skin and I look like I just ran through the Lincoln Tunnel.   It really got me thinking about what I’m putting on my face, and how I can be sure I’m treating myself right in this summer heat.

Since I started in beauty PR, I have more and more appreciation for quality, multi-tasking makeup that is going to treat my skin right.   Us PR girls are far too busy to worry about skin issues or foundation running down our chins, so it’s important to look for products with trusted science to back up their beautiful results.

Last night I had the wonderful opportunity to head to Bergdorf Goodman and experience Le Metier de Beaute first hand. The team introduced me to a product that is going to change my life – Peau Vierge.   What started as a “tinted treatment” (a tinted moisturizer for us busy/lazy girls) and blossomed into the brand’s very first line of skincare.   The Complexe treatment feels like silk going on, and less than a dime size amount is used to cover the entire face.   The result is glowing skin, without the silicone, parabens and mineral oils that are found in other makeups (last night I found out that my daily foundation is actually bringing a property of iron into my skin that is similar to rust. Um, ew).   The coverage is medium to full, and guess what, it has SPF – a MUST HAVE.

You can find Le Metier de Beaute at Bergdorfs, Nordstrom, and Neiman Marcus.   Though the tinted treatment will cost you a pretty penny ($125), considering the small amount you need to use on the face, and the results you are guaranteed to see on your skin within 7 days, it is more than well worth it.

How does your makeup hold up in the winter? Have you tried Le Metier de Beaute before?

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Before Hitting Send

As PR professionals, we’re constantly sending limitless emails between pitches, client updates, assignments to colleagues and much more. Before hitting send, there are always a few quick thoughts that should go through your head.

  • Check for grammar and spelling mistakes
  • Insert a subject line that is short and concise, most importantly compelling if it’s a pitch
  • Personalize the email
  • Address the relevancy of the email to that person (why should this person care?)
  • State action items/deadlines if appropriate
  • Check hyperlinks
  • Include your signature at the bottom of the note

What do you think of before hitting send?

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PR Girl Perk: Getting Backstage

This morning I had the opportunity to get backstage at one of my favorite new daytime shows, ABC’s The Chew.   Since I work nonstop from 8:30am to about 7pm, I don’t get a chance to catch up and learn about broadcast media as much as I should.   Through some resilient pitching with my team members, a couple of us were able to go to a taping of The Chew this morning and learn more about what the show is all about.

Though getting backstage is a pleasant perk of being a PR girl, this is not one to take advantage of.   If you’re invited to go behind the scenes of an event, concert, tv taping, whatever, be sure you put your publicist hat on and take care of your clients while you take in the show:

  • Look for opportunities where your clients may be a natural fit in the show’s conversation.   What are some of the main topics the show covers?
  • How are other brands represented? Does it feel forced?
  • Any room for a brand spokesperson here? Would any of the show hosts get along with your spokesperson?
  • Any of the hosts a nut for your brand cause? Crazy about nutrition, diet, fashion, beauty

 

Where would you like to get backstage access as a PR girl or guy?

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In the Interview: Talk the PR Girl Talk

Interviewing is much like going on a first date with someone you have been crushing on.   You’ve done your research on the company, you like what you see, maybe even fallen head over heels for it, and now it’s just about seeing if the two of you are a fit.   While my number one piece of advice for interviews is to keep in mind that this is just as much about seeing if the company is right for YOU as if you are right for the company, it is almost impossible to swallow those pre-interview jitters.

Will I be good enough?

Do I have enough experience?

What if I say something stupid?

Though there is no perfect formula to acing the PR interview (every firm is different and has different needs), you often hear superiors talk about recent hires like, “they just had that certain something.” So how do you give yourself the PR girl je nais se quoi? Learn to talk the talk.

Interviews are just as much about smooth, intelligent conversation as research and presence.   Instead of running your mouth on the latest episode of The Pauly D Project, come prepared with some conversation topics you can speak to fluently.   Each one of these will show how you are truly vested in becoming a PR girl:

Show off your media savvy – Even if you’re looking for an entry level job, an interview is the time to brag about how truly obsessed you are with the media.   A smart interviewer will ask what kind of publication you read on a daily basis, so be sure you list more than TMZ.com.   It’s smartest to list into categories: “For celebrity news, I check XX every morning.   For world news I read XXX twice a day, and I have a personal interest in beauty and fashion so I also always read XXX magazines, follow XXX blogs and XXX on Twitter.”   Don’t worry about going overboard here – in public relations we talk with outlets every single day, so show the love.

Have a couple PR superstars in mind – Did you love a recent Facebook activation your favorite makeup brand recently did? Did a toothpaste company blow it out of the water with a popup event? Are you interested in seeing what a natural food line comes up with next? Interviewers want to see that you’re looking at the industry, so come with a few examples of public relations stunts or programs you admire.

Fake it ’til you make it – In your first few interviews, it is absolutely natural to be shy and nervous about giving it all away upfront.   An interview, especially one in PR, is not the place to clam up.   Practice your interview skills with a friend so you’re comfortable with the flow of a Q&A. Smile, and remember to breathe.   An interview is a conversation, not an interrogation.   Laugh a little and show your stuff, and you’ll knock it out of the ballpark.

 

How do you talk the PR girl talk?

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