There’s nothing better than ending a long day of work at a rooftop bar overlooking the city. Lately with the summer heat, I’ve been scouring the city for rooftop hangouts. Below are my top three this season:
12 Little West 12th Street
Relax on couches and enjoy a gorgeous view of the Standard. Be sure to walk the Highline afterwards.
Rare View Rooftop Chelsea
152 West 26th Street
Enjoy a summer cocktail and view of the Empire State Building.
Sky Room Times Square
330 West 40th Street
Have a happy hour at one of the highest rooftop bars in Manhattan overlooking Times Square.
This week has been a strange one to say the very least. Almost like two short weeks squished into one, with a mini-weekend in between. Nevertheless, my office is just as busy as it always is.
Every PR professional struggles with how to juggle the lack of attention from media (and sometimes clients) over summer hours, making it especially difficult to find our own motivation to complete assignments during the day. Now, perhaps more than ever, it is important to be vocal with your team about what can actually get done during strange summer days. Here are a couple of things you may want to flag:
Pitching – It is best to keep pitching casual with your contacts during holidays or Summer Friday hours. If you have hard-hitting news, pick up the phone and talk through whether it is a fit for the outlet. No one appreciates their inbox being filled with nonsense, and during the summer that frustration is tripled. Make sure you acknowledge the summer hours or schedule in your pitch, leading with something like “I’m sure you’re ready to get out in the sun, but I did want to pass something by you quickly…”
Team meetings – With people going in and out of the office and holidays scattered through the months, it’s easy for team meetings to be cancelled or rescheduled on top of one another. Don’t let your days be full of internals in meetings. If your schedule is jam-packed for the day, ask if you can miss a couple internals and get caught up offline later so you can get some actual work done
Procrastination – It is no secret, I am a MASTER procrastinator. If you find your mind wandering, turn it to some activity that is a bit of a brain break but also helpful for your daily work. Catch up on the news or do a scan for industry developments. Check out competitor blogs or Pinterest pages, or work on updating a media list with new contacts. Don’t let Facebook take over as you watch the clock for the weekend.
How do you handle your workload on Summer Fridays?
As PR girls, defining public relations is never easy. People that you meet, friends and family are often confused by what it is PR professionals do. Many people are interested in PR but are tainted by thinking all we do is plan parties and meet celebrities. So if you’re interested in PR but aren’t sure what it’s all about, here’s a snapshot of what PR girls do.
Aid in building or changing brand reputation
Monitor media (print, broadcast, online)
Make sure client X is presented in a positive light
Build campaign ideas
Brainstorm creative ways to get client X coverage
Write pitches, press releases and unlimited emails
Lately we’ve been receiving a lot of mail from recent graduates who are having an awful time trying to find a job in the city. A and I have both been there. Job hunting, whether you are currently in an internship and looking to go full-time or a recent grad desperate for work after school, is a maddening, tear-filled process.
If it feels as though you have gone out to hundreds of PR firms only to get negative responses, you may be ready to submit your application at Starbucks and be done with it. Don’t be down – it’s just time to really listen to the feedback you’re getting on your resume, and turn it into positive changes in your job search process. Here are a few common frustrating responses you may be receiving while you submit your resume:
“We’re looking for someone with a bit more/different experience” – You may think that your internship as an assistant at MTV or a promotions coordinator at an event planning firm is enough to get your foot in the door at a PR firm, but for an entry level position you’re going to need to beef it up. While these jobs show you have the drive, entry level PR girls need to have a set of skills learned in public relations specific internships so they can hit the ground running with team projects. If you haven’t had any PR-firm-specific experience yet, you may need to accept the fact that you should go for a long-term internship with a PR company first, even if you’ve already graduated or had some experience. But it isn’t beneath you! Many firms will pay comparable hourly rates to entry level salaries for graduated interns.
“Sorry, we’re not hiring just now”– If you have a dream company or firm, this is such a heartbreaker. Ask the HR representative if there is a way you can come in just for an informational interview to learn more about the company. It is ALWAYS good to put a face to your resume, even if they cannot offer you a position just yet. Even if you do have to move on, the team will remember you for when they are hiring down the road, and may be able to make you the perfect job offer after you’ve had a bit more experience elsewhere.
Just plain SILENCE – It is normal to receive no response from your resume after you send it out for the first time. Do your due diligence and follow up by email after 5-7 days. Someone should be able to give you a response and some feedback. If you’ve sent out more than 10 resumes and have heard NOTHING back on any of them, even after follow up, it’s time for some self reflection. Look at your resume, cover letter and introductory email. Are there typos? Is your cover letter too long? Are you too formal/informal? Does it read like you copy and pasted this note for each firm? If the answer is yes, go back and make changes before you go to any more companies with your information.
What other frustrating responses have you seen in the job search? Tell us on Twitter at @nycprgirls.