PR Twitter Tips: February 2013

So today is the last day of February (what?!) and for many PR professionals it’s a bit of a wake-up call since we only have one more month left in Q1 and plans still have yet to be approved! Here’s a round-up of some of our favorite #PR101 Twitter tips. Thanks to all that tweeted.



@PRgirlConfess: Clients don’t like hearing bad news, be sensitive but still firm! They hired you for a reason.

@NadineJohnsonPR: Always confirm everything in writing.

@KJPrry: Purpose may get you in the door, but having a solid plan gets you the go-ahead.

@SueannTannis: The best image makeovers are done quietly, over time. – E. Dezenhall

@Leanne_Barton: Keeping clients happy depends on how you manage expectations. Better to under-promise/over-deliver.

@smittencreative: Timing is essential when pitching! Give enough time to report, but don’t pitch the idea too soon or they might forget.

@_christielsmith: You need to read in order to write.

@KAmuses: It’s not about a good plan, it’s about a strategic get ’em excited plan.

@Chelsealou4508: There is power in positivity.

@PeaRlBellaPR: Following a crisis, be sure to debrief staff and review and refine your crisis procedures.

Don’t forget to follow us on Twitter @nycPRgirls and tweet using the hashtag #PR101.


Also, be sure to sign-up for our webinar happening TODAY.


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PR Girl Fashion First Impressions

Tomorrow, Adrianna and I are thrilled to be hosting our first webinar with Critical Mention (you can register here). The topic?  Fashion in the PR workplace, and we’re covering every questionable fashion situation from the first interview to the trade show.  When we first were asked to come up with outfits and topics, A and I were a little stumped to say the least.  At this point in our careers, we sometimes think our outfit choices for events and big moments at work are easier than choosing our sweatpants for movie night.  However, at every office the night before an event, each girl asks the other “so what are you going to wear?”  It doesn’t matter how trendy or “with it” you might be, we want to be sure we’re giving the right impression at whatever event we’re at.

When looking at an outfit, it’s best to use common sense and ask yourselves a few frank questions about what you have on.  It can be easy, especially when used to dressing up for friends or going out, to throw something on and assume it’s good enough.  You don’t want to be “good enough,” you want to be the best!  Here’s what you should be asking yourself when you look in the mirror:

  • Is this appropriate?
  • Is this comfortable?
  • Is there an opportunity for a wardrobe malfunction anywhere?
  • Is it clean?
  • Does it fit right?
  • Is this color flattering?
  • Is this too flashy?
  • Does anything need to be repaired?
  • Can I move around?
  • Do I feel confident?

We’ll be covering more PR girl (and guy!) fashion options in tomorrow’s webinar.  Be sure to tune in!

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Keep Calm and Carry On

Since I have three work events next week, I have a little bit of a short fuse. Unfortunately it happens to the best of us.  I catch myself being a little shorter than usual with friends and colleagues, and I rush through projects and expect people to keep the same pace.  As a PR professional, we are expected to be poised and understanding, but it is hard to manage after the client sends you 100 of the wrong product,  the printer is going to be late with your press packets, or your intern has made a mess of the gift bags.

Barbara Stanwyck posing with boxing gloves

Put the gloves away, girl. No need for a fight.

Once you feel the steam coming out of your ears, it’s easy to let loose and blow up at the “guilty” party, especially if there are other stress points adding pressure to the situation.  But you need to keep the ‘tude in check.  No one wants to work with the crazy girl on important events or client situations. If you get a reputation as a hot head, you’ll be left out of some great opportunities.  Here are a couple things to keep in mind once you feel your blood boiling:

Remember, this isn’t about you – As much as it feels like this unfortunate event is happening to YOU, it isn’t.  We’re a team in the PR world, so we’re all in this together.  Don’t take any negative situation personally.

Imagine the other person’s position – If it’s a team member who has made a mistake, think about how embarrassed/frustrated/disappointed they must feel in the situation they are in.  We have all been there once!  And life happens.  Breathe.  If you’re working with an outside vendor, be understanding but it’s fair to be firm to find a solution.

If you need to vent, do it to an outside party – The best way for me to blow off steam is to talk it out.  The worst thing you can do is start gossip in the office – don’t do it.  Go to a trusted friend who can listen to your issues, or call your mom/sister/aunt/sorority sister.  Even if they don’t understand your PR jargon, sometimes it’s helpful to just spill out exactly what you’re feeling without holding back.

How do you keep your cool when a situation heats up?

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NYC Must Do: Fashion PR Confidential

Adrianna and I continue to talk about the craziness that is upon us – it’s job hunting season!  With that, there are plenty of workshops, networking opportunities and events to attend this year to help with the search.  One of the most impressive that we’ve seen is the upcoming Fashion PR Confidential workshop, taking place this weekend from March 2 -3.

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This two day, intimate workshop will take you from the basics to the special skills to set you up on a successful path to a career in fashion PR.  Coming from Danika Daly, founder of Fashion PR Confidential and Danika Daly PR, you can expect a weekend full of useful information and inside tips and tricks.  Panelists for the workshop include some of our favorite and most inspirational PR girls, including Crosby Noricks of PR Couture, Alex Rodriguez, and Samantha Lim.

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There are still some spots left in this amazing event, so be sure to head over to the website and grab your spot today!

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