PR Girl PRowess: If It Gets Rough, It’s Time to Get Rough

One of my favorite songs these days is “Falling” by Haim.  The line “don’t stop, no, I’ll never give up/And I’ll never look back, just hold your head up/And if it gets rough, it’s time to get rough” has been in my head for about 3 weeks straight.  I play the song when I wake up, when I’m running, even at the office when things are getting a bit overwhelming.

Public relations is an industry where you MUST learn from your mistakes, and there are certainly times during your growth as a PR rep where it’s time to take out the boxing gloves and go full blast.  It might feel comfortable to continue coasting and allowing opportunities or assignments come your way, but what amazing things ever happen in your comfort zone?  When you feel a little uncomfortable, that’s a sign of growth and change.  Not to mention great opportunities to show your stuff and get what you deserve.

Work it girl

Here’s how to take advantage of the weird, squirmish or scary times:

Speak up! – Make sure your voice is heard. Talk about clients you’d love to work with,  media you spoke with that day, new ideas you have for pitches. The more loud and proud you are, the more your colleagues and clients will take notice of your work every single day

Address priorities with the most care – Make sure you give ample time to those assignments that need it. No procrastinating.  Do the press release. Send your resume. Call that contact. Just get it done, and get it done well

Work fast and efficiently – As long as you feel confident, be okay about firing off emails to media or engaging in an impromptu call with a client.  Speed is an appreciated tactic in PR – just be sure you have the support you need from senior members or your team

Go above your level – Again, if you’re confident, these uncomfortable times are when you can show off your new skills and take on bigger tasks. If you shine during a lull or crisis, your team will come to depend on you for important assignments and projects (read: promotion, recognition, and overall feeling awesome)

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A PR Girl’s Greatest Fears

A huge part of growing in your career is getting over some of your greatest fears. Many PR girls have the same fears and we’ve all had to get over them one step at a time. Below are some of mine, and some I’ve seen others go through.

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  • Pitching media over the phone. Something I had to conquer during my first internship. In-front of my manager. I was terrified but didn’t show it and quickly learned some of the best ways to work with media.
  • Public speaking. Whether it’s giving a presentation, being part of a new business pitch or simply speaking up on a conference call, PR girls have to get over this fear quickly.
  • Taking on too much or additional responsibilty. There are times we become so comfortable in the position we’re in. In PR we constantly have to push ourselves and try and work above our own level. Taking on additional responsibility can be scary at times, but learn from others and don’t be afraid to speak up if you’re overwhelmed.
  • Losing a client. PR girls often get uptight and do any and everything they can to please their client – even if it’s not the best thing to do. We need to realize that even though losing a client is a scary thing, it happens. And sometimes for the better.
  • Sounding stupid. Many PR girls come off shy because they are afraid to open their mouth and speak up. In brainstorms, client meetings and more. I’m guilty of this, but it’s something that needs to be overcome. Many times your thoughts and input could be informative to others.

What are some other fears PR girls face?

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Deskside Distractions

I’m an avid follower of Cupcakes and Cashmere, and I’ve really enjoyed the recent “Links I Love” addition to the blog.  In that vain, thought I would encourage some Friday web wondering by posting a few of my favorite links that I’ve come across this week.  Hopefully these will provide much needed distraction on your summer Friday.

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  1. Mario Batali may be the big chef in the family, but his sons cooking with Jimmy Fallon is so great
  2. If you’re looking for pretty pictures to day dream about, no better place than Breakfast at Yurmans.
  3. (Similar tumblrs are here, here, and here)
  4. I IMMEDIATELY downloaded Lulu, a new app for women to check on their latest crush’s rating
  5. As a former ballerina, I fell in love with this feature on a NYC Ballet dancer

 

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Surviving The First Two Weeks

Many of you know that I recently decided to switch agencies. My first day was last Monday so tomorrow marks the end of my first 2 weeks. It’s been a complete change – learning new clients, meeting new people and getting used to a much faster pace. Here’s some advice for surviving the first 2 weeks of a new job.

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  • Meet everyone and try to remember names. Something I’m really bad at. Take notes if necessary. Look at business cards/Starbucks cups on peoples desk if you can’t remember. Anything helps.
  • Learn where everything is. Try to get a grand tour so you’re not annoying everyone with questions.
  • Request work. Usually the first two weeks can be pretty slow. Remind your manager that you have downtime and are happy to work on anything they need.
  • Don’t be shy. Speaking up when I’m out of my comfort zone is something I need to work on. Spark conversation in the elevator or kitchen. Send informative and helpful emails to the office. Get involved and try your best not to be too intimidated.
  • Find a buddy. I came into a new office not knowing one person. Totally new experience for me. Find someone who will teach you the ins and outs, tips and tricks. Again, don’t be afraid to talk to people.
  • After work events. Attend them. Go to company happy hours. It’s really the only way to get to know your colleagues on a personal level to help build a good working relationship.
  • Don’t get down on yourself. Something my former boss warned me of. This is an adjustment period, if you don’t know the answer to everything, that’s totally normal. Remember that you’ll eventually learn all of the ins and outs. It just takes time.

How did you survive the first 2 weeks of a new job?

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