One of my favorite songs these days is “Falling” by Haim. The line “don’t stop, no, I’ll never give up/And I’ll never look back, just hold your head up/And if it gets rough, it’s time to get rough” has been in my head for about 3 weeks straight. I play the song when I wake up, when I’m running, even at the office when things are getting a bit overwhelming.
Public relations is an industry where you MUST learn from your mistakes, and there are certainly times during your growth as a PR rep where it’s time to take out the boxing gloves and go full blast. It might feel comfortable to continue coasting and allowing opportunities or assignments come your way, but what amazing things ever happen in your comfort zone? When you feel a little uncomfortable, that’s a sign of growth and change. Not to mention great opportunities to show your stuff and get what you deserve.
Work it girl
Here’s how to take advantage of the weird, squirmish or scary times:
Speak up! – Make sure your voice is heard. Talk about clients you’d love to work with, media you spoke with that day, new ideas you have for pitches. The more loud and proud you are, the more your colleagues and clients will take notice of your work every single day
Address priorities with the most care – Make sure you give ample time to those assignments that need it. No procrastinating. Do the press release. Send your resume. Call that contact. Just get it done, and get it done well
Work fast and efficiently – As long as you feel confident, be okay about firing off emails to media or engaging in an impromptu call with a client. Speed is an appreciated tactic in PR – just be sure you have the support you need from senior members or your team
Go above your level – Again, if you’re confident, these uncomfortable times are when you can show off your new skills and take on bigger tasks. If you shine during a lull or crisis, your team will come to depend on you for important assignments and projects (read: promotion, recognition, and overall feeling awesome)