Are Media Contacts Necessary?

It’s something that’s stressed everyday of your PR career. Media contacts are vital to be successful in the industry and for your clients. The question is, are they really necessary? Yes, it’s easier when you know so and so at X media outlet. But many times you’re working on clients in a division where you don’t have any media contacts. Such as fashion or travel. Don’t be discouraged. The matter of the fact is, if you have a good pitch and story, media will bite. If you’re working on relevant clients, they will want to connect with you. Here are some ways to breakthrough.

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  • Research. Look at what topics are covered. Look at who writes the articles your client could fit into. Is it contributors? Find their email address and move onto the next step.
  • Introduce yourself. Reach out to these writers, let them know what clients you work on and ask what they’re currently working on.
  • Keep track. Add them to your media list. Keep notes to remind yourself of their conversation.
  • Keep in touch. Constant communication is key. Don’t just reach out when you have a pitch.
  • Pitch new stories ideas. Get your new media contacts interested in your clients. If you spark their interest, it will most likely lead to placements.
  • Meet face to face. Take it to the next level and meet up with them. Invite them to an agency event or take them out to coffee.

So are media contacts necessary? No. Are they helpful? Yes. Anyone can forge great media relationships in any division with persistency and time.

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Little Ways to Bust the Comfort Zone

One of my recent posts has a lot of you buzzing on Twitter. In this post, I wrote: “When you feel a little uncomfortable, that’s a sign of growth and change.”

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I realize that this might be a scary thought, especially for introverts like myself.  The key here is to take some baby steps to push yourself out of your comfort zone in all areas of your life, so the important BIG steps won’t feel as scary.  So if you want to push yourself to speak up in meetings and brainstorms but you’ve never been that outspoken before, start with painting your nails a new color or wearing your hair a different way. Even doing a new workout or cooking up a delish meal you’ve never tried.  Doing something different and conquering the challenge will insert some much-needed and much-deserved confidence in all the parts of your life.

Here are a few ways you can push your limits one by one, until you have none!

  • Get a bold new color on your nails. Julep has some gorgeous blues, yellows and purples for summer
  • Cut your hair! I love doing this. Go to a stylist you trust, sit in the chair, and ask for a cut that would fit your face. They know what they’re doing!
  • Get those sky high platforms you thought were too bold
  • Mix up your dating scene – try Tinder, OKCupid, or Match. Ask a friend for a blind date set up
  • Kick yourself into high gear. Find a new workout routine on YouTube, or meet new people at this FREE Zumba class being offered by Skinnygirl for the next 7 weeks in NYC.  (I also recently became a Tone It Up convert. If you guys are interested, I’ll write a post on it!)
  • Host a dinner party or happy hour. Nothing quite boosts my mood like making a great cocktail or meal for friends

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5 Tips For Writing Blog Posts

Someone recently asked me what goes into writing a blog. I remember when I first started blogging, it would take me hours upon hours to finally be happy with my writing. Nowadays, I can whip up a post in no time. It takes consideration and time to determine what voice you want to have, how your posts should be outlined and the best practices for keeping your readers interest. Here are a few to keep in mind when writing your own personal blog posts or if you’re considering starting one.

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  • Would you read it? Ask yourself if you would want to spend time reading your content. Is it relevant to your blog audience?
  • Be honest. The more open you are, the better others can relate to your experiences.
  • Be short and concise. Nothing is worse than a long overdone novel. Bullets always seem to work best.
  • Practice. Luckily in PR, we’re writing all the time. Pitches, press releases, etc. The more you practice writing, the better you will be.
  • Reread for grammar/spelling mistakes. Something you should never forget. And I admittedly overlook at times.

What are some of your tips for writing blog posts? Do you keep your own blog?

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Mid-Mark Summer Intern Check

I hate to say it, but many of you are already half way through your summer internships. Le sigh. This summer is going way too quickly. Before you close up the internship and say goodbye and thank you to your fellow colleagues, the mid mark is a good time to evaluate the internship thus far. Ask yourself the following 5 questions and make sure you get the most out of your internship before the summer comes to a close.

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  • Have you learned more about the industry you want to work in? If not, don’t be afraid to ask questions to your fellow colleagues. See what else there is you can do and learn.
  • What experiences did you want to have but haven’t? Speak up now or forever hold your peace.
  • Have you really been performing to the best of your abilities? Internships are the time to go above and beyond. Be enthusiastic, ask around if you can help people, smile when you’re asked to run and grab coffee. Trust me, you’re going to look back and want to go back to these times.
  • Will you walk away with good relationships? If the answer is no, change that now. Get to know co-workers on a personal level. Ask them to go to coffee. You want to keep in touch with them once you leave to potentially land a job in the future.
  • Was this the best internship opportunity for you? If you’re feeling miserable and realizing this job isn’t for you, don’t freak. Consider taking another internship in the fall that’s completely different and you could have a much better experience.

What other questions should you be asking?

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