When You Lose a Client

It’s like a bad break-up. You’ve invested so much time getting to know your client, work your hardest to make them happy and will bend over backwards for them. So what’s the best way to handle yourself when a client lets you go? Here are a few tips if this happens to you.

When a Client Lets You Go

  • Don’t be bitter. Finish any work you’re doing. End the relationship on a good note.
  • Listen. Really try to understand why the break-up is happening. It might not have anything to do with you.
  • Find out what went wrong. Even if you don’t want to.
  • Evaluate. Take note to any changes you and your team should make. Realize it might be for the best.
  • Don’t take it personal. I know it’s hard, but it is business. Clients come and go.
  • Keep going. Take the feedback as constructive and don’t let it get you down. Plus this opens new doors for clients in that sector.

What are your feelings for when a client lets you go?

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Working a Broadcast Segment

One of the most exhilarating parts of working in public relations is pulling together a broadcast segment. Most people won’t believe how much time and energy goes into a measly one minute segment. It can take weeks upon weeks to plan – or it can be extremely last minute, working overtime to pull everything together. With a large announcement from client this week, a national broadcast segment I was working on had to be pulled together with two hours. Yes, two hours. Here are some tips for getting through any broadcast segment.

Working a Broadcast Segment

  • Be prepared. Should last minute segments pop-up, have a teammate, place to film, product, etc. available.
  • Follow your gut. When a segment is last minute, sometimes the client is unavailable to confirm every detail. Talk with your teammates and follow your gut as to whether or not you can/should pull it off.
  • Focus on the key messages. Talk to the producer and make sure they understand what you’d ideally like the segment to convey.
  • Make sure you’re monitoring what’s being said. It’s your job to make sure your client is shed in the best light possible. Don’t ruin your relationship with the producer, but also speak up if the segment is going in the opposite direction it’s supposed to.
  • Be assertive. If there’s something you know your client doesn’t want filmed, put your foot down and make sure it isn’t filmed.
  • Bring your ideas to the table. You might have some great ideas for the segment to share with the producer as well.
  • Alert your client. If they’re not physically there with you during filming, let them know how it went. You don’t want them to be surprised.
  • Pray for the best. At the end of the day, we will never have full control over any broadcast segment. All you can do is hope for the best and make sure your client understands that we don’t have full control.

Have you had a work any broadcast segments? How did they go?

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Enjoy the Fall Frenzy

Since the seasons have officially switched over, I’ve been trying to think of the goals I would like to accomplish this fall. For the summer I made a list of a few small things I would like to strive for every day, and at the end of the heat wave I felt pretty good about all of them.  In New York, Autumn is notoriously the season to hunker down and get cozy in your apartment, but I want to be sure  I’m trying some new things while I’m wrapped up in sweater weather.

autumn essentials {freebie art print}

Here are a few things on my list:

  • Bundle up and run in Central Park, watching the leaves change over
  • Establish a fun blazer collection for this year’s menswear look
  • Try to bake something new at least a couple times a month (I’ve started a new baking pinboard here)
  • Carve at least one pumpkin, even if it’s a tiny one from Whole Foods
  • Find the perfect collection of boots and booties for all weather
  • Listen to new music while making dinner
  • Buy a camera, finally, and capture all the pretty colors until November
  • Crock-Pot!
  • Find my favorite wines for the season, and keep them on hand at the apartment
  • Purchase a few fun games for apartment, like this one or this one

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nyc PR girls Guide to Landing That Internship

We’ve been getting a lot of notes in the mailbox lately for some “insider tips and tricks” to get your foot in the door for that ideal internship.  Honestly, there is no one way road to your perfect internship. There is no mystery shortcut that is going to get you in the front of the line or the top of the pile. I liken it to finding your first apartment in New York. You need to try 100 different avenues, work too many networks and friend-of-friend connections, until finally you find a place you can call home. Involves lots of googling, legwork, meetings and maybe tears, but you’ll get there.

While we don’t have THE answer, we do have a few past articles from our Guide that can help you find your dream job;

 

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