Every so often in public relations, we have news about our clients that we’d like to share with media but also keep confidential until a certain time. If the news leaks, it might not be the timing or message you and your client wanted. There are several preventative measures we can take as PR pros to make sure the news doesn’t leak. Here are a few.
- Have a detailed plan. Of exactly who you’re sharing the news with. Make sure your team is aligned.
- Make everyone you come across sign an NDA. Before you tell them anything. This includes reporter and any third party vendors that are involved with your campaign.
- Be very clear. State in every email that the news is confidential and can’t be shared until X date. This saves your back.
- Shred all materials. You never know who will end up with your trash. Don’t leave paperwork lying around.
- Reiterate the embargo. Until your face is blue.
- Be extremely careful when hitting send. You can’t take back any emails.
- Monitor social media. An easy place for news to spread.
- Have a plan B. If the news does end up breaking.
How have you prevented news from leaking?