We’ve written plenty of times about the importance of maintaining good media relationships. In light of the holiday season, here are a few ways to stay on the media’s nice list as opposed to the naughty list.
- Respond quickly and accurately. Time is of the essence. If you’re not sure of an answer, double check and let the reporter know you’ll get back to them.
- Be respectful of deadlines. Don’t bother them when they’re on one.
- Stick to your word. Always follow through with what you say you’ll do and send.
- Stay truthful. Getting caught in a lie ruins any relationship.
- Give instead of receive. Don’t be selfish in thinking that a reporter should write about everything for you without anything in return. Offer them an exclusive or an interview if you can.
- Don’t be spiteful or rude. If the story from a reporter doesn’t come out as planned, remember it’s editorial and you can never fully control a story. The reporter is just doing his/her job. Don’t take it personal and give attitude in return.
- Show you’re grateful. Letting them know how much you appreciate their feedback or support by sending a little something (product from around the office, etc.) goes a long way.
- Send a thank you. An old fashioned note in the mail is much better than an email. Or a nice holiday card.
- Don’t be pushy. If you ask them for something and they don’t send the first time, don’t ask again. Being that annoying PR pro is a sure way to the naughty list.
How have you stayed on a reporter’s nice list?