From the Inbox: What is Fashion PR?

Hi A & M,

I’ve been reading your blog for some time now and I love all of your advice. It’s perfect for future PR girls.

I’m beginning my junior year at university in the fall, studying public relations. Currently, I’m interviewing for internships for an independent company and another in the medical field, but what I’d really love to do would find a position in fashion PR or something to do with lifestyle, entertainment etc.

My only concern is that I’m not exactly sure what fashion PR means. I know it’s a career at a PR firm that deals with the fashion industry, but I feel like it’s such a general term and I wouldn’t even know where to start. I feel like if I were to find anything I would have to move to a big city, and right now that just isn’t possible.

My question for you is, what aspects did you look for when searching for careers or internships?


Dazed & Confused

What is Fashion PR?

First off, I love the honesty in your question. I bet there are a ton of students saying, “I want to get into fashion PR” without even knowing what it means. Just as any other division of PR, fashion PR is the publicity of a fashion brand or designer. Think beyond the ritzy Fashion Week designers – any fashion brand – clothes, accessories, stores and more. Fashion PR professionals are responsible for what every PR person is – maintaining and building relationships with media, planning events, writing press releases, pitches, handling product and celebrity requests, etc. No client is the same.

To answer your second question, don’t limit yourself when searching for an internship and entry-level position. I’ve mentioned several times that I thought I wanted to get into entertainment PR, but landed a consumer internship that I actually enjoyed even more. PR is PR. Whether you work in beauty, fashion, lifestyle, healthcare or corporate, you have the same base of responsibilities and tasks, just a different rolodex of media. It just depends on the clients and the passion you have for the brands you work on. I love both beauty and fashion, but I’ve never segmented myself into one. Starting off, you’re better doing the same.

Hope this helps – best of luck.

Xo, A

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The Many Kinds of New York

There are a lot of things changing within the next month. I’m getting into marathon training mindset, working on some new clients, and clearing out my old apartment and moving into a one bedroom in a brand new part of town. I’ve always gotten kind of a thrill from new things, but it’s funny how much “new” can happen in my “old” city – my very own New York.

It got me thinking about all the different kinds of New York there really are. The city is so huge, it really can serve almost any purpose you call it to – I think that’s what makes it so exciting when you’re young and open to new experiences. Here are a few sides of New York that I think almost everyone has experienced in their time living here:

The Glitzy Glam Party New York – You go to underground concerts on a Tuesday, you see Jessica Alba sipping a martini on Thursday, and find yourself in the middle of a champagne shower on a Saturday night. This is the New York of single girl HBO cult classics and glossy magazines. When you need a distraction or just a good time, New York with deliver with all the glitter.

Lonely New York – You are squished on the subway and no one seems to move for you. You spend a couple days in your apartment and talk to no one. It rains a lot. Your best friends are Kindle Books and Netflix. You miss the grass and pure quiet. Everyone sees this New York once in a while, and it can be healthy in moderation. New York, despite it’s size, can feel lonely, impersonal, and even boring at times.

The Romantic New York – Everything seems new. Foods you’ve tried taste differently because you’re experiencing them with someone else. Colors are brighter. You seek out the jazz musicians in Central Park and wait for the sunset on the Westside. You begin to love wine not only because of the conversation it encourages but because they love wine too. You find little corners of the city you never thought existed, and they’re there just for you two.

Soul-Searching New York – You try a new yoga studio all by yourself. You decide to walk miles instead of taking the subway, just to hear the sounds and observe. You clean out your apartment with what you no longer need. You make yourself talk to strangers, because you find that almost every interaction is a gift. You need to “find yourself,” this city is the place to do it.

The Home-y New York – You move from uptown or midtown to a small side street and too many flights of stairs. You begin to collect trinkets from flea markets and street fairs. You love the farmers market and homemade ice cream. Brunch isn’t for boozing, it’s for farm to table and pure maple syrup. You laugh a lot and surround yourself with the people who like the same cozy corners as you do. You’re making your own kind of home in an urban jungle, and it’s pure you.


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PR Twitter Tips: April 2014

Happy Cinco De Mayo! Today is one of many excuses to hang with friends and drink margaritas. Before we dive into May, here are a few of our favorite #PR101 Twitter tips from April. Thanks to all that tweeted.


: I swear to never ever repeat a descriptive word in a press release.

: It truly is SO much easier to be the voice of a brand you love through and through.

: #PR Lesson: If you don’t believe in the power of the brands you work with, no one else will!

: A “Save The Date” is exactly that; “Save The Date”. If you put RSVP details, that is called an invitation.


: Creative without strategy is called art. Creative with strategy is called public relations.

: Asking the right questions = getting better answers.

Make sure to follow us on Twitter @nycprgirls for more #PR101.

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When You Literally Have No Time


It’s been one of those weeks where the hours seem to fly by, and all of the sudden its 7:30pm and you still, technically, have about 5 hours of work left to do. Not to mention errands to run, people to see, and when the heck are you supposed to eat or sleep?

While there are many great things about being in a booming industry and busy city, it can absolutely leave you looking at the clock and wondering where the time has passed.

When it all seems to slip through your fingers, there are a couple things you can try to do to save your sanity:

Block off your calendar for literally EVERYTHING – A good friend of mine taught me this trick. He puts time as blocked on the calendar when he needs to make a phone call, needs to go heads-down on an assignment, or even if he wants to take 20 minutes to walk around the block and go to lunch. If you need to dedicate time to something, make sure no one can take that away from you

Put in your time at specific times of day, then log off – When you’re out of the office – in the morning, home from work, or on weekends – check at almost the same time each day, allow yourself 10 – 20 minutes to be online and catch up, then get off. Setting a specific time keeps you offline and able to do other things, but also makes sure you don’t keep checking back every half hour for updates (unless it’s urgent). Similarly…

When you’re home, you’re home – I never leave the office until I’m SURE I’m happy with the work I did that day. Even if that means staying late an extra hour or two, I’d rather get it done so I can do my “real life items” – chores, working out, sleeping – when I get to my apartment. I do not like bringing the office home and I try to avoid it at all costs

And duh, multitask – This is a no brainer, but you’ve got to get a bit creative here. If you need to have a meeting but also need to type up an email for a client, have the meeting at your desk. If you need to run errands for an upcoming photo shoot but also want to talk to your boss about an upcoming assignment, ask if she can walk with you

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