Hi A & M,
I’ve been reading your blog for some time now and I love all of your advice. It’s perfect for future PR girls.
I’m beginning my junior year at university in the fall, studying public relations. Currently, I’m interviewing for internships for an independent company and another in the medical field, but what I’d really love to do would find a position in fashion PR or something to do with lifestyle, entertainment etc.
My only concern is that I’m not exactly sure what fashion PR means. I know it’s a career at a PR firm that deals with the fashion industry, but I feel like it’s such a general term and I wouldn’t even know where to start. I feel like if I were to find anything I would have to move to a big city, and right now that just isn’t possible.
My question for you is, what aspects did you look for when searching for careers or internships?
Dazed & Confused
First off, I love the honesty in your question. I bet there are a ton of students saying, “I want to get into fashion PR” without even knowing what it means. Just as any other division of PR, fashion PR is the publicity of a fashion brand or designer. Think beyond the ritzy Fashion Week designers – any fashion brand – clothes, accessories, stores and more. Fashion PR professionals are responsible for what every PR person is – maintaining and building relationships with media, planning events, writing press releases, pitches, handling product and celebrity requests, etc. No client is the same.
To answer your second question, don’t limit yourself when searching for an internship and entry-level position. I’ve mentioned several times that I thought I wanted to get into entertainment PR, but landed a consumer internship that I actually enjoyed even more. PR is PR. Whether you work in beauty, fashion, lifestyle, healthcare or corporate, you have the same base of responsibilities and tasks, just a different rolodex of media. It just depends on the clients and the passion you have for the brands you work on. I love both beauty and fashion, but I’ve never segmented myself into one. Starting off, you’re better doing the same.
Hope this helps – best of luck.