Since yes, we’re in bikini season, and yes, Fourth of July is next week, obviously everyone is thinking of the beach and getting in tip top shape for their bikini. A and I have a crazy schedule between work, the blog, networking and social obligations, so working out either has to be penciled in or done before we can think about it. We are both huge fans of Tone it Up and try to get in our “booty call” each morning before we start the day. If I’m not running on the West Side Highway or doing YouTube vids in my living room, here are my favorite fitness studios in Manhattan:
For the Spin Enthusiast, try REVOLVE –Once upon a time, I had an amazing spin instructor that I would commit to at any time of day. After he left my gym (and I quit said gym soon after), I struggled to find a spin class that didn’t seem too frou frou or overcrowded. Enter Revolve. Their classes pump you up and make you challenge yourself, while having a blast and not getting super touchy-feeling on you. Try Jason Tran’s class (my fav)
For the go-getter, try BARRY’S –It could be argued that Barry’s Bootcamp started the boutique fitness studio phenom, thanks in part to the Kardashians. However, if I’m feeling sluggish or need a kick in the butt back into a fitness routine, Barry’s always does the trick. Don’t be intimidated, you can adjust weights and treadmill speeds as much as you need throughout the workout
For the unique, try CHAISE FITNESS –I miss ballet class almost every day, so when I had the chance to sign up for Ballet Bungee, I took it. Not only was it a killer arm workout, but I had fun with my classmates and the instruction was spot on
For the empowered, try UPLIFT –A women’s only studio that feeds off inner strength. Their HIIT class is amazing – hard enough to the point where you’re not sure you can make it, but then you do. And you feel awesome!
For the Om, try PRANA– Though I know yoga is good for my mind and body (especially as a stressed PR girl and a runner), I can’t help but be intimidated by super-trendy yoga studios or bored by too-toned-down classes. A colleague recommended I try Prana Power Yoga for a not-too-hot hot yoga hour with fun music. I’m in!
First and foremost, I want to thank you both for creating such a relevant and helpful blog for us fellow PR girls. I religiously read your daily posts, constantly comparing and contrasting my own experiences with yours.
So, I finally got my break in the PR industry with an upcoming event. This is my first big gig and I’m beginning to develop the press materials needed to launch this event out of the water. What I’m struggling with is, how do I effectively pitch it and push out the content I’ve created to the press? What are the beginning steps to grabbing a reporters attention? Should I give them a single press release? Or should I send them a few informational pieces along with it? Is email the best form? What would you do to begin the hopefully long relationship/conversation with a reporter(s)?
Screaming for Attention
First off, congratulations on your first big event! The first one is always the hardest. Many people starting off have the wrong impression on how to grab a reporters attention. We’re told in school that we send a press release or media alert and get responses. False. Grabbing a reporters attention is extremely hard and the best way to do it is to be personal, short and to the point.
Give them a call to make the introduction first. If they don’t pick up, write an introductory note about yourself. Tell them who you are, who you’re working with, a quick sentence about the event you have and how you would really like to meet them at the event or for coffee or drinks. This should be no more than 3-4 sentences. Think about how you would realistically make a new friend. You wouldn’t make a new friend by sending a press release. Who would want to read that?! Once the introduction is made, then you can send along further details.
Also make sure you’re not just sending note blindly. Do your research on each reporter. See what he/she covers and call that out in your note. Look at their social networks to get a sense for what they are interested in and see what you have in common. Getting personal with reporters is the best way to form long relationships. The best way to effectively pitch is to know exactly who you’re going to and strategically personalize each email.
Yesterday, a colleague of mine brought up a good point. One of these best ways to garner press is by using other press. What does that mean? Basically when you secure a notable piece, say it’s a trend piece in the New York Times or a product round-up in Good Housekeeping, leverage that article to garner your client additional press.
For example, send that article to broadcast stations, pitching it as a hot topic or table top segment (along with an expert). Use it to support your pitch as to why the topic is relevant. Be mindful though to not send the piece to competing outlets. You wouldn’t want to send a NYT piece to the WSJ. Also keep in mind that this doesn’t mean every placement you secure will garner additional coverage. Just the ones that are noteworthy and translate well into another media outlet.
This also works particularly well when you’re pitching a client that’s an expert. When pulling your pitch together, make sure to use previous press clips to show the credibility of your expert. This goes for print, online and broadcast.
Use this as a time to think about what press you’ve secured recently if it can be used to get other media coverage.
Have you ever used press to get press? Tell us how.