FOMO at Work


I usually hate the term “FOMO.” It kind of reminds me of that time in our lives when we were super nice to everyone in class because the thought of missing out on someone’s Power Ranger themed birthday party was crippling. When it comes to work though, I totally get it. I’ve been out the past couple days thanks to an awesome respiratory infection, and I can’t help but feel like I’m missing something super important with every email that comes in.

If you’re out of the office, whether you’re sick, out on vacation, or offsite for a meeting/event, here is how to avoid FOMO at work:

Set up an emergency line – If you need to be offline for a bit, make sure all your teammates know the best way to reach you in case of an emergency or urgent matter. For me, I always ask my team to text me (I always miss calls)

Check email, but only respond if it’s urgent – Do a quick sweep each hour and make sure you’re not missing anything important. Respond to necessary items only

Have a contingency plan in place – Make sure your team knows who to go to if they cannot reach you

Be proactive and write a check-in note – Sending a harmless “just checking in… can I help?” isn’t stalkerish, it’s smart and shows that you value your work even when you’re not there

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From the Inbox: Not Enough Experience

Hey ladies!

I’m a recent graduate trying to land a dream job (or really any job…) in PR. I have had multiple internships throughout college and lots of experience. Since graduating, I have a constant stream of interviews and have been turned away five times, because I “don’t have enough experience” or because they’re “looking for someone with two to three years’ experience.”

I’m at a loss of what to do. I’m not in the position to take on another internship. I have had great experience with my internships, many of which are pretty prestigious, and don’t understand how I’m supposed to get experience…if no one will hire me. I’m currently job hunting in Texas and I’m not sure if it’s the PR market here or what, but it does seem to be competitive. Do y’all have any advice on what to do? I’m creeping up on 2 months of job hunting…I know it doesn’t sound like a long time, but when you move back into your parents’ house it’s a VERY long time. I’m desperate for any advice y’all can offer me.

I love the blog and read it religiously! Thank you for being such an amazing role model for young PR professionals!

“Not enough experience”

Dream Job

Thanks for your email. So many recent graduates are in the same boat as you so please don’t get discouraged. First off, make sure you’re applying to the correct PR positions. Look for positions that don’t require any experience, not ones that say 2-3 years. Account coordinator or assistant account executive positions are what you should be looking for. They are generally for professionals out of college.

The harsh reality is that many recent grads end up having to take another internship after they graduate. I did, even though I already interned 3 other places. Look for a fall internship that’s paid. They are rare, but exist. Find one that has a good chance of leading to a full-time position. The internship will be worth it in the end.

If you’re still having no luck, consider broadening your search. Meaning, don’t just look for a position at a PR firm. Look for a PR internship or job at an events or advertising agency. Consider taking a starting position at a media outlet or publication. A year or so of experience at one of these places will be a starting point for your dream PR agency. Or you might find interest in another aspect of PR.

Again, don’t be discouraged and don’t put so much pressure on yourself to find the perfect job just yet. It will come with time. No one lands their dream job right after college. And if they do, they’re extremely lucky J

Best of luck.

Xo, A


How to REALLY Enjoy Your Holiday

boat flag

I’ve been looking forward to the July 4th holiday for weeks now. Not only is it one of my favorite holidays of the year, but also it’s a welcomed break amid a month of work craziness.

There’s a lot of pressure to relax and kick back on weekends like this one, especially with Pinterest and Instagram telling you at every moment that you must be having fun. Before you embark on your red, white and blue endeavor, whether it’s at your apartment or on the beach, here are a few reminders to help you kick back and really enjoy your weekend:

Watch your expectations – There’s nothing worse than pumping up a weekend or trying to “force it” when you have three open days to do what you wish. FOMO is a dirty word. Do not overextend yourself or bend over backwards to make an “epic weekend” happen. Epic things happen because they’re spontaneous!  Enjoy the quiet if that’s what you have

Turn off everything – Remember to take pictures for memory sake, but avoid uploading every cocktail, picnic blanket, and beach scene you see this weekend. It’s not a competition! Lay back and enjoy the summer’s breeze before you decide to plug in and tweet about enjoying it

Do something new! – Even if you’re just in your hometown this weekend, why not try a new restaurant or go to a part of the city you rarely see? Or what about testing out a recipe you never tried and setting up a little picnic outdoors? New experiences are great bonding moments and lead to fabulous memories

No email – Check it once in the morning and once in the late afternoon. No more than that

Be grateful for what you have – This weekend is all about celebrating the land of the free and the home of the brave. Sit back and be grateful for the opportunities you’ve been given and the beauty of what’s around you. USA!


image via

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PR Twitter Tips: June 2014

Happy July! 4th of July is around the corner and we’re having major office ADD. Here are some of our favorite #PR101 Tips from June. What a great month. Thanks to all that contributed.


: Leaving notes for colleagues I’ve worked with. A way to stay connected.

: Social media is an ingredient, not an entree! Think about all your tactics in your strategy.

: Use your internship as an opportunity to shine! Make a point of always contributing to brainstorms & meetings!

: If you want to be successful, the word “quit” can’t be in your vocabulary.

: Feedback and communication has to come from both ends, the client and the publicist!

: “Ask yourself- if I scrolled past this in my inbox, would I stop and look at it?” Pitching tips by .

: Learning to ALWAYS ask questions. Never be without clarity on your job.

: Look after your personal online reputation.

: Identify anecdotes that ‘show’ instead of  ‘tell’ your brand’s story.

: Always keep in touch with good contacts.

: “Rejection is nothing more than a necessary step in the pursuit of success.”

: If you don’t tell your story, someone else will.

: PR starts when you walk out the door…if you’re in the public eye you’re never off the clock.

Make sure to follow us on Twitter @nycprgirls for more #PR101.

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