Skill to Conquer: Trust Yourself

Life isn't meant to be easy,it's meant to be LIVED.Sometimes good,other times rough.But with every ups and downs,you learn lessons that make you STRONG.

One of the skills I’m working on with myself is learning to trust myself. In my job, a lot goes on at once all of the time. So much multi-tasking and multi-thinking that sometimes I find myself running on autopilot. That’s because I have some experience behind me and I can feel confident in my decisions in the office without thinking too much about it.

It’s out in the “real world” that I want to tune into my gut a bit more. While I think I’ve made some pretty good decisions in the past – moving to the West Village, leaving my big agency job 3 1/2 years ago, upgrading to Spotify Premium – as life goes on you begin to see some big steps ahead. Instead of tripping out over what might be down the road, I’m trying to get center and work on my relationship with me.

Here are some ways you can tune in with your own instincts:

Talk it out – Sometimes our mind plays tricks on us. We can build up a situation in our head, and it turns into something that is not at all reality. As you’re trying to figure out your bearings, share any concerns with trusted friends or peers. They’ll be able to reflect back to you any ridiculousness you might have convinced yourself of, but also pinpoint where you are right on

Take time to reflect – When making any kind of decision, even if it’s where to go for lunch, take a beat and remember how it feels when you make a good decision and when you make a bad one (for example, when you go for the dry toast and egg whites at brunch instead of the pumpkin pancakes). Learning your reaction to those little good and bad moments will help you develop your intuition. Your gut will start speaking to you (if you’re still deciding on pancakes, it might really talk to you)

Listen to your true voice, but not your fear – Some speak of intuition like a true calling or bell ringing, and there is certainly a difference between your intuition and the voice of fear. Fear will make you anxious, nervous, and unsure. Your intuition will always be a confident voice, and your next action will be clear. While it might take a couple days for your true voice to come through, it always does. If you’re unsure about a situation or a decision, don’t act just yet. Take some time for yourself. The answer will present itself.

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From the Inbox: Back to Basics?

Hi ladies,

First off, I love your website. All of your blog posts are completely relatable, and I read your guide religiously. Your tip about the perfect follow-up helped me land some great coverage.

I started in PR after the agency I interned for hired me after graduation. After about a year I was laid off due to downsizing and decided against pursing another full time position because I wanted to move to a new city. Now, several months later, I’m having difficulties finding a full-time job in my new city and I’m not sure if it’s because I’ve been out of the industry for so long. I had several great interviews with a small but growing company, but due to my experience level they offered me a part-time internship instead. It’s unpaid and not guaranteed to lead to a full-time position, but it’s a company I would love to work for.

Do you think I should accept the position to get back into the industry and add to my resume, or should I keep looking?

Thank you for your help!

-Back to Basics?

Back to Basics

This is a situation many find themselves in. If the internship doesn’t have a good chance of leading to a full-time position, then I would say keep looking. Ask the company what the odds are of getting hired and how long the internship will last. If this is a company you would kill to work for, then take it. If not, keep searching for something that is more reasonable. With over a year of experience under your belt, you are still qualified for an entry-level position despite the gap in your resume.

If you can’t afford to go back to being an intern, then don’t. It could lead you to accepting a position you might need to leave. Keep in touch with the company and let them know to contact you if any entry-level positon arise. Go to networking events in your new city. Connect with people on LinkedIn. Get yourself out there more and you’ll be surprised what opportunities you’ll find.

Best of luck.
Xo, A

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Must Have Fall Shoes


Adrianna and I are doing a little bit of shopping this weekend, I couldn’t be more excited. Fall shopping is probably my most favorite, because it means lots of layers and fun new trends to experiment with. My biggest focus might be my shoe collection, because it seriously needs an update. Here is what I’ll be looking for…

I am glad the strappy sandal trend is still going. I love this look! I’ll be going for something in a classy-sexy print like leopard or an intricate design.

Fun pumps are a must for fall to add some interest to your outfit. I like these and these.

Black, classic booties are a must do, and can take you from an office meeting with a skirt or dress to a night on the town in jeans. These celebrity picks from Fergie’s line and Kristin Cavallari are affordable and unique.


Why Timing is Everything

Unless you live under a rock, you know that yesterday Apple made its announcement about the iPhone 6 and iWatch. At the same time of the announcement, Snapchat distributed a press release settling an embarrassing legal battle with a previous cofounder. Coincidence? I think not. The news about the new Apple products overshadowed any news about Snapchat. In fact, articles are hitting today simply talking about the planned timing of the Snapchat release. Snapchat has no comment.

Why Timing is Everything

Timing is everything when it comes to our relationships, jobs and everything we do in PR. In both a good way and bad way. Whether it’s the minute you hit send on a pitch, execute a new PR campaign idea schedule an interview or press release, the news around us is ever evolving and as PR professionals we need to be cognizant of that.

Tomorrow is the 13th anniversary of the 9/11 attacks and many of us will continue our jobs as usual. But review those pre-scheduled tweets and reconsider distributing your release on another day. While we can’t control what goes on around us, we can be strategic in our timing.

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