The Scariest PR Mistakes

Happy Halloween! In light of one of my favorite holidays, here are some of the scariest mistakes PR professionals can make.

  • Sending an email to the wrong person. Terrifying and traumatizing.
  • Misspelling in a presentation. For new business, clients or even your boss.
  • The insensitive tweet. These happen more than they should.
  • A bad placement. When the reporter is given the wrong information and runs it.
  • Calling a reporter while on deadline. And basically getting your head ripped off.
  • Forgetting to hit the mute button. When talking to your colleague on a conference call.
  • Calling a reporter the wrong name. Oops.
  • Dressing down and without makeup. When you have a client meeting.
  • When a client email goes unanswered. The horror.
  • Sending a fluffy pitch during a national crisis. And being blasted by the media.
  • Over-promising results to the client. Something you should never do.

What are some other scary mistakes PR professionals make?

Have a safe and happy holiday.

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It’s a Marathon, Not a Sprint

I used to use the above phrase with my college girlfriends when we had a week of fun ahead and needed everyone to stay top of their game. Lately, not so much. The office has kicked into high-gear with events before the holidays and 2015 planning is in full effect. Since it’s Marathon Week in New York, we wanted to share some tips on how you can keep sane when work has you going for miles and miles.

Breathe – It’s all going to be OK! Simple breathing or long breathes help tremendously when you’re stressed

Water – Take care of yourself. Be sure to have water, tea or whatever keeps you comfortable. Don’t skip meals. Need to be thinking clear!

Watch Your Pace – It can be easy to slip into a harried frenzy, trying to get as much done as you possibly can. It actually results in more mistakes and work for you. Go slow, giving each task as much time as it needs

Look for Help – I can be the worst at this, wanting to handle everything myself and not want to delegate the assignments “I can do in a second.” If it’s quick but you can’t get to it until you handle 5,128 other things, send it off

Congratulate Yourself – Celebrate the small victories throughout the day. With each item crossed off your to-do list or crisis handled, give yourself a pat on the back

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From the Inbox: Ready to Throw in the Towel

Hi guys!

I’ve been reading your blog for a long time and I absolutely love it. It is a daily must read for me. Here is my question.

I graduated with my BS in public relations in 2013. At the time of my graduation, I was interning at a major network for 7 months. I decided to leave and take the summer off; just to enjoy myself and really hone into what I wanted to do with my life and career. In September, I started interning at a wedding website. It was fun and fulfilling but I wanted to do something else.

I ended up leaving and interning at another place, this time a fashion PR agency. That was an amazing experience and that place taught me everything I wanted to know about Fashion PR. I left after 6 months because I didn’t want to be a unpaid intern anymore. Since I left that agency, I have been finding it hard to get a job, let alone an internship. I apply to at least 5 to 10 places a day and it seems that applying to jobs has become a job itself. But after months of nothing, I am getting tired and I want to throw in the towel.

All my friends and family have been telling me I should try something else and come back to PR, but I’m really not sure. I don’t want to give up because I know that PR is the field that I want to be in. But at the same time, I feel as though the longer I go without a job or internship, the harder it will be for me to get anything. I would love to know what you guys think I should do!

Throwing In the Towel

Thanks for the honesty in your note. This is a super tough position to be in that I’m sure a bunch of people can relate to. First, have you considered going back to the Fashion PR company you interned with? Keep in touch with them for any open paying positions. Second, start scheduling some informational interviews. Find PR agencies you’re really interested in and hone in on getting a foot in the door. Give them a call and ask who you can speak with about an informational interview. Learn all about the company and express your interest in working there once there’s an entry-level opening.

If you really can’t find anything at a PR agency, have you looked for any in-house? Sometimes PR jobs can be created last minute. Make sure you’re only applying to positions you’re really interested in and spend time making sure your resume and letter stand out. It’s easy to determine when someone is just hitting send on emails and sending their resume to many companies versus a person that’s genuinely interested in the company and has done their research.

My advice to  you would be to stick with finding a PR job. Don’t sector yourself into another job and waste your time gaining experience in something you’re not going to want to pursue. The right opportunity will come with time. Just focus on sending your resume to the right places. Quality versus quantity.

Best of luck!
Xo, A

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Light up the candles…


Wishing our fearless leader, Adrianna, a happy birthday.