Recently, I’ve been feeling a little resentment against an institution I fell in love with: blogging.
I remember back when I had just graduated college. Blogging had just moved from Live Journal-ing and diary-style confessions to images and public posts, featuring recommendations for food, tech, and fashion. Girls would take photos of themselves on Sony point-and-shoot cameras in the best light they could manage, showing off the latest garb they picked up at Anthropology styled with a chic leather jacket they scored at a second hand shop. I loved it. I could relate to those girls. Their style was for the every day woman, and they just adored being creative with fashion and putting older pieces together in a trendy, new way.
Now, I feel like blogging has isolated the very audience it was built upon. Bloggers that were featuring scores from TJ Maxx or The Gap now adorn designer wear and purses that cost at least a month’s rent. Every Instagram post features the same. damn. monogram mug. And if you’re wearing a gold watch that isn’t surrounded by at least 3 bracelets and baubles, then you might as well be running around naked.
Women I looked to for candid fashion advice and beauty tips are now swayed by big brands offering money in exchange for mentions. Bloggers are trying to keep up with other bloggers, so the sponsored posts become more and more frequent. Those that have become extremely successful boast large homes, luxurious vacations, and closets full of gifted designer wear all over social media pages.
I’m not trying to rag on the success of other women. I think it is great that these women found their passion and it is now paying them back in spades. However, I do think this blog-instagram-obsession has encouraged a clique of comparison among young women. We look to others to find what we should buy, or try to fulfill our sense of belonging with an expensive piece of jewelry we really can’t afford. If we choose not to indulge in these things, we feel left out. While blogging was about creating a community, it has now has the traits of an elitist network.
I’m trying to look on the upside. While fashion and lifestyle blogs have seemed to twist in one direction, there is a whole new category of wellness blogs bubbling to the surface. Blogs that encourage self-love, healthy body image, beautiful eating habits, and kindness. I hope that this element of blogging will flourish and encourage a new community to bond without comparison. After all, we are women – one of the most powerful forces in the universe. We should support one another.
How are you feeling about today’s fashion and lifestyle blogs? What do you miss about blogging, and what do you look forward to?