From the Inbox: Daily Routine?


Hi Lindsey,

How do you tend to start your day at the office? Is there a routine that you have as I’ve been told so many times that there are no two days the same in PR?

Great question! I actually do have a routine for the first hour or so of my day each day that I try to stick to as best I can.

When I get to the office, I turn on my computer then go grab water because I am a crazy person and like to constantly have water at my desk. When I return, my computer is always ready to go.

Once I sit down, I file all emails that I got over night. That ranges in numbers from 60-300 depending on what is going on with clients. As a quick note, I flag what is important to do the next day and will try my best to not handle things late at night. Once my inbox only has flags, I start my servicing by going through clippings that we were sent and I will do a full google search of every client and every project clients are involved in with a 24 hour time window.

Once my servicing is done, I start getting to the first emails of the day and then prioritize constantly. When you get into the office, you could think that one thing is the most important schedule or memo to get out but something else could always come in.

With that being said, I try to use my inbox as my to do list and keep ideally under 20 emails a day. I also then keep a small notebook next to me with all the things my boss has to approve, things I have to do, and things coming up so my next step to my day can make sure that I have nothing outstanding from the day before.

I know everyone is typically told that there are no two days alike in PR but I would try to have a great one hour or so routine so that you can start going through the motions and take the day from there! x

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Spring Cleaning


Hi all!

With spring officially sprung in New York City this week, I have finished major spring cleaning and adjusting to the best parts of spring.

Closet: My closet was the first thing to switch over. Out with the sweaters and in with the maxi dresses, sun dresses, and floral (for spring, groundbreaking) shirts and just fun colors. For anyone who knows me, winter I am in black and white almost exclusively. No rhyme or reason, I just am someone who loves a good white sweater or pants and loves black. With my closet sorted, I feel like my apartment is now getting cheery after a cold and darker winter.

Workspace: I have now completely reorganized my work space because when you are slammed at work, in my opinion, your desk is the first thing to suffer. I had boxes, magazines, thank you notes, and invitations all over. It took a good hour to get everything in place and to clean the desk but it was a great decision made.

Email: I go through my personal emails first, partly because I check my work email way too consistently to let that clutter up (but a separate post will come about how I use my email to make it organized). I want to make sure by going through all my email accounts that I am not missing something that friends or family have sent me over the weeks but also to delete whatever emails I get that I just let compile.

Energy: With it being so beautiful outside, I have actually taken to running which is absolutely mind boggling to my friends as I have never been a runner. However, living so close to central park has allowed me to enjoy running outside while boosting up my energy so much. I also have signed up for a 5K for next weekend because I’ve become so addicted to the energy level I have after a good run.

Daylight: I am loving the fact that it can still be light out by the time I leave work that I am starting to walk so much more from leaving work. I will get on the subway and get off at an earlier stop and stroll home. It helps me recognize the area better, burn some extra calories, and wind down from the day. I also have learned to love walking basically anywhere during the weekend because we have had such amazing weather the past few weekends.

Anything not on my spring list that gets you guys ready and excited for spring? x

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From the Inbox – PR Major?

I have gotten this question SO many times so I figured I would answer here instead of each individual (although I have answered many of you!)

Do I have to be a PR major?

NO! You do not have to be a PR major to go into PR. Now, it is much easier to adjust to the PR world when you graduate if it is a true passion. I know people who have been history, english, journalism, and media majors who ultimately found love for PR. If you are thinking of going into PR post grad, I would start by doing an internship or two in the industry as it will give you a feel if it is for sure something you would like to do.

Also, If you are nervous because you found a dream school but they don’t have PR as a major, take something similar like journalism or media or communications if they have that as a major. From there, tailor your internships and on campus activities to make it clear on your resume that you want to go into PR so when you get that interview it reads clearly.

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Balancing Act

Hi all – my honest apologies for disappearing for a while. Part of being new to the work force, especially in PR, is learning how to balance work and life. Unfortunately, I was obviously not as great as I would hope I would be going into it. Now that I have learned a little bit more about how to get better at balancing, I will absolutely be back on Mondays at 8:45AM and Wednesdays at 7:15PM. For those who are also struggling, these are my tips for you:

Take an actual lunch break. This one seems obvious but it really isn’t always when you are working in a business that heavily relies on LA, your lunch can be and will be delayed often. I think it is so important to try to take lunch before 2:30 and to take at least a half an hour AWAY from your desk. I know my co-workers and I absolutely love to walk around and grab food and take the time.

Don’t check email during the night. If you wake up, avoid touching your phone. It will not only give you a better night sleep but it will also allow yourself time to rest and regroup for the next day.

Don’t check your phone when you are with company. At the dinner table, at brunch, on the subway, watching a movie, or any down time you are with a friend please do yourself the favor and do not check your phone. If it rings and it is a client, that is another story, but do not seek out a reason to be on your phone.

Prioritize. Once at a job for a while, you will learn what is really important and what has to get done and what can be done the next day. Once you realize that and know important activities happening during each day, you can then take the time you are not in the office to enjoy yourself.

Do what makes you happy. If that is cooking then take the time out of your day to cook. Tonight for the first time in what feels like years, I cooked and then baked cookies right after and it was not only relaxing but fun.

The healthiest thing you can do for yourself is to have a good work/life balance. Please take it from me that it might not come right away, once you start hitting a stride in your workplace is when the balance will make more sense. Happy Monday! x