How to Pitch Online Magazine Editors

In our “how to pitch” series that already includes broadcast and magazine editors, the next fraction of media outlets you need to know how to pitch is online magazine editors. Online magazines, generally the online version of print magazines, are a great short lead outlet to pitch if long lead just doesn’t work with the timing of your pitch. Also called the “dot coms”, these outlets are very much coveted and include,,, etc. Here a few tricks for nailing that perfect online magazine placement

  • Still plan on at least a 2-3 month lead time. Online magazine editors schedule their editorial content ahead of time, unless it’s a blog on a magazine website which could be only a 2-3 week lead time.
  • Look at the site. Again, common sense, but you want to make sure you’re not pitching a website that doesn’t have unique editorial content. Some online magazine websites only republish articles that are found in print.
  • Don’t stick to your media list. Based on my experience, online magazines don’t list many of their editors on Cision. The biggest hurdle with online magazines is finding the most appropriate contact.
  • Research who’s contributing to the site. Since many online magazine editors aren’t listed on Cision, do your own research on the website and look at who’s writing the articles relevant to your client. Is it a magazine editor that contributes to online or a freelancer that doesn’t work at the magazine?
  • Find those freelancers. If you’re seeing articles written by outside contributors, type the persons name in Google and try to find his/her email address. Nothing wrong with a little stalking, plus freelancers are more receptive since they aren’t bombarded with pitches.
  • Reach out to find an email address. Still can’t find that email address for the writer who’d be perfect for your pitch? Email any contact you have at the outlet and ask if you could be connected to the writer you’re looking for. This has worked wonders for me. What’s the worst that can happen?
  • Reference the articles you saw. This is super important with sparking online magazine editors interest. Plus, it’s easy if you do your research. A simple opening in your pitch such as “I noticed you wrote an article on x, y, z.”
  • Keep it short. Similar to pitching magazines, you want to make sure you’re pitch is relevant and to the point. A long, drawn out pitch has just never worked for me.
  • Offer an interview. If you have a spokesperson on board last minute or an expert who could contribute to an article, online magazines are a great place to go since the lead time is much shorter than print.

What are some other tricks for pitching online magazine editors?

PR Girl Texting Don’ts

Whether we like it or not, texting is a huge part of our dating life. When swapping numbers, usually the first thing you encounter is a text. While texting can deepen a relationship, it can also ruin one, particularly for PR girls who tend to over analyze. Here are a few PR girl texting don’ts when it comes to dating.

  • Don’t try and make sarcastic jokes. They’re often misconstrued and awkward.
  • Don’t open up with anything that’s embarrassing.  It could be shown to others. Just as you wouldn’t reveal something private about a client, keep it to intimate conversation in person once the relationship deepens.
  • Don’t overtext. Huge mistake in the beginning of a relationship. You may have text chemistry, but it might end up lacking in person and you just wasted how much time going back and forth?
  • Don’t expect an immediate answer. While we’re used to urgency and immediate responses, the same doesn’t go for texts. The person your texting may have fallen asleep, took a call, who knows! Don’t over analyze.
  • Don’t get snarky. Ugh this happens all the time. “Why didn’t you text me back?” Don’t, don’t, don’t!
  • Don’t over confirm a date. We do this all the time at the office, “To confirm…” If plans are set, don’t confirm them. Trust that he still has the plans in mind, otherwise you’ll look needy and overexcited – turn-offs.
  • Don’t text him first. If he wants to see or talk to you he will. No if, ands or buts.
  • Don’t text during a date. Your co-workers will find out about your date in the office tomorrow.
  • Don’t overthink it. Let your personality show. Don’t reread your texts a million times like we do client notes before sending. Don’t reread the conversation thinking to yourself, “Should I have said that?” Just let it be.

What are some other texting don’ts?

From Rice to Riches

Last night I took a rare but delightful trip down to Chinatown. Each time I’m in the area I feel like I’ve stepped into a different city with new adventures and restaurants to try. On the way to Chinatown, my cousin and I passed by Rice to Riches, a rice pudding dessert shop on Spring between Mott and Mulberry  that I’d been dying to try since seeing it in one of my favorite movies Hitch.

As a huge fan of rice pudding, Rice to Riches has 24 different flavors to try (yes, 24!) and I had no idea where to start. The server noted that almond was her favorite so I gladly took her suggestion and honestly couldn’t imagine any of the other puddings tasting much better. It tasted like sweet heaven in a small bowl topped with buttery graham cracker on top. Delicious.

The downside, the shop itself actually makes you feel guilty for enjoying the delicious treat! The door warns you “No Skinny Bitches” and all of the signs inside hint towards the fact that this snack is not a healthy one.

But for me, it was worth every calorie.  Have you tried Rice to Riches?

The Cost of NYC Living

We receive a lot of questions on a daily basis about how to get started in New York City.  How do you find an apartment? Where do you live? How can you survive on a PR girl salary?

The truth is this – after living in Manhattan for over a decade between the two of us, we’re still trying to figure it out!  What both of us know is that there are definitely some trade-offs to living in Manhattan vs any other US city.  Even in pure cost of living, there are a few items you should be prepared for.  Think you can stand the below hikes in price? Better start saving your pennies – you’re an NYC girl at heart.

The cost of your average cup of coffee: $1.25; the cost of an NYC cup of coffee: $2.15

TRADE OFF: We drink our coffee in Central Park, with views of the Empire State Building, even at Tiffany’s.

The cost of your average beer at happy hour: $3.00; the cost of an NYC beer: $6.50

TRADE OFF: NYC happy hours are some of the best for networking when you’re young, not to mention developing relationships that will last years. And often times happy hour involves a roof deck or fireplace, which is hard to complain about.

The cost of getting yourself home by car: $25-$30 per tank of gas; The NYC taxi cost to get yourself home: $12 per ride

TRADE OFF: Taxis are an indulgence for sure, but extremely convenient when necessary (no parking problems, for one).  Zipping through Madison Avenue at night has an unbeatable feeling.

The cost of your average apartment rent: $450 – $700 per month; NYC apartment rent: $1,300 – $1,900

TRADE OFF: Minutes from the most exciting entertainment locations and delicious restaurants in the world. Located in the most successful city for jumping off your career.  Knowing if you can make it here, you can make it anywhere.

Moving in NYC

I’ve mentioned it a couple times now, but I’m actually moving AGAIN this year to move in with my sister who just graduated from college.   While I’m kind of excited to have a roommate again, the process was not without blood, sweat and tears.   We had a few moments where I was convinced we would end up stuck in my sister’s sublet in the Bronx next to her university.

Moving in New York, whether it’s your first time to the city or your 15th, requires a ton of patience and positive thinking.   Especially in this marketplace, where everyone is staying in their apartments to keep pre-recession rents, it can seem impossible to find an apartment on a budget.   Here are a few pieces of advice I can offer after just going through the process myself.

Plan your budget, and stick with it – Though I was moving in with my sister and could technically split costs, I was dead-set on finding a place without paying a broker’s fee.   I quickly realized this would take MUCH more legwork on our end, but to me, it was worth saving the $4,000+ that brokers can cost.   We also decided quickly what our max rent would be, and how we would split the rent.   Neither of us wanted to live beyond our means, so we decided which areas of town were most likely to have apartments in our budget (hint, I am not yet in the swanky West Village. One day!).

Do some searching yourself – Even if you are open to using a broker, don’t discount some of the places you can find by doing some searching on your own.   My sister and I finally found our apartment on StreetEasy, but I found my current place on Craigslist and the one before that on RentHop.   Beware of listings that look too good to be true – they most certainly are.   Also be sure to ask around to friends and colleagues.   If a friend loves her building, she is usually more than willing to share their landlord’s name to help your search.

Don’t discount the boroughs   – My sister is becoming a teacher in Harlem, so we really couldn’t live anywhere but Manhattan to suit both our work commute needs.   However, I have lived in the Bronx while at school and commuted into Manhattan, and it was beyond fine.   I also have close friends who live in Brooklyn and Queens, and can’t imagine living anywhere else.   And of course, A is OBSESSED with the ‘Boken.   Each part of New York City proper has its redeeming qualities (and usually, lower rents), so be sure to check out all areas that are within reason for you.