A PR Girl’s Fashion Week Needs

This week is a little hectic, as Fashion week is kicking off in New York and A and I are working a couple shows for our clients.   Though we will not be hand on working with models or walking runways, we do have to make sure our clients have the best experience backstage while securing media interviews and basically staying out of everyone’s way.   Though Fashion Week is really as glamorous as it seems, nothing that beautiful can be executed without a little blood, sweat and tears.   Here is what a PR girl needs to have during New York Fashion Week:

  • Chic flats to run back and forth from testing sessions, heels for the actual show
  • A distinctive iPhone ring so you can hear your phone over the 254 others that are going off backstage
  • Coffee in the morning, coffee in the afternoon, coffee at night
  • Nail polish remover wipes (if you get a chip, time to take it off), face powder (you will sweat) and mascara/liquid eyeliner (you could be going from backstage to client drinks in a matter of minutes)
  • Trail mix packs to avoid starving and falling over
  • Your mom/best friend/therapist on speed dial
  • Calendar reminders of each show/appointment put into your phone, with alarms
  • SOS numbers saved in case anything should go wrong (and it almost always does)
  • Cheat sheet for clients (and yourself) with designer bios, designer pronunciation, editor bios and head shots
  • Advil
  • A scarf or jacket – backstage can be frigid, even though you’ll be running around like a mad person
  • A smile


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