From the Inbox: Back to Basics?

Hi ladies,

First off, I love your website. All of your blog posts are completely relatable, and I read your guide religiously. Your tip about the perfect follow-up helped me land some great coverage.

I started in PR after the agency I interned for hired me after graduation. After about a year I was laid off due to downsizing and decided against pursing another full time position because I wanted to move to a new city. Now, several months later, I’m having difficulties finding a full-time job in my new city and I’m not sure if it’s because I’ve been out of the industry for so long. I had several great interviews with a small but growing company, but due to my experience level they offered me a part-time internship instead. It’s unpaid and not guaranteed to lead to a full-time position, but it’s a company I would love to work for.

Do you think I should accept the position to get back into the industry and add to my resume, or should I keep looking?

Thank you for your help!

-Back to Basics?

Back to Basics

This is a situation many find themselves in. If the internship doesn’t have a good chance of leading to a full-time position, then I would say keep looking. Ask the company what the odds are of getting hired and how long the internship will last. If this is a company you would kill to work for, then take it. If not, keep searching for something that is more reasonable. With over a year of experience under your belt, you are still qualified for an entry-level position despite the gap in your resume.

If you can’t afford to go back to being an intern, then don’t. It could lead you to accepting a position you might need to leave. Keep in touch with the company and let them know to contact you if any entry-level positon arise. Go to networking events in your new city. Connect with people on LinkedIn. Get yourself out there more and you’ll be surprised what opportunities you’ll find.

Best of luck.
Xo, A

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Why Timing is Everything

Unless you live under a rock, you know that yesterday Apple made its announcement about the iPhone 6 and iWatch. At the same time of the announcement, Snapchat distributed a press release settling an embarrassing legal battle with a previous cofounder. Coincidence? I think not. The news about the new Apple products overshadowed any news about Snapchat. In fact, articles are hitting today simply talking about the planned timing of the Snapchat release. Snapchat has no comment.

Why Timing is Everything

Timing is everything when it comes to our relationships, jobs and everything we do in PR. In both a good way and bad way. Whether it’s the minute you hit send on a pitch, execute a new PR campaign idea schedule an interview or press release, the news around us is ever evolving and as PR professionals we need to be cognizant of that.

Tomorrow is the 13th anniversary of the 9/11 attacks and many of us will continue our jobs as usual. But review those pre-scheduled tweets and reconsider distributing your release on another day. While we can’t control what goes on around us, we can be strategic in our timing.

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How to Utilize Your Business Card

Remember when business cards were the only way to keep your contacts? Everyone had a rolodex of cards on their desk and kept them stored as prized possessions. Those days are nearly over as business cards are rarely seen when you can just exchange your contact information electronically over email and store it in Outlook.

Utilizing Business Cards

The truth is, a business card has more of a lasting impression than just exchanging contact info. You see the business in your purse the next day and store it with others as a reminder of people to keep in touch with. Business cards are a great tool to use while networking, especially during fashion week. Here are some ways to maximize and utilize your business card.

  • Always have a stack on you. Seems obvious, but you never know who you’re going to meet and where. Even on the subway home from work.
  • Add your social information. Meaning your Twitter and Instagram handles or other social networks you’re active on.
  • Be selective. Don’t just hand them out like free samples on the street. Talk with the person beforehand and make a connection.
  • Ask for their card first. Common courtesy.
  • Take a photo of someone with their business card. The greatest trick I learned from someone last week. When someone hands you their business card, take a photo of them with it so you can remember what they look like. May seem creepy to ask at first, but it’s a genius way to keep names and faces intact.
  • Keep a card in your phone case. I do this just in case I need to hand one to someone and I don’t have any others on me. But also just in case I lose my phone.
  • Don’t be shy. If you forgot to ask for someone’s card after you just had a great convo with them, walk over to him or her and ask if they have a card on them. If not, hand yours over.
  • Always follow-up. Remind them where you met and see if you can help them by connecting them with someone. Favors go a long way, especially in PR.

How do you utilize your business card?

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How to Keep Your Brain Sane During Fashion Week

As M mentioned, this week marks the start of New York Fashion Week and mayhem of your job is likely amped up. We’ve written about how to survive and prep for Fashion Week, but here are a few pointers on how to keep your brain sane.

anna wintour

  • Write everything down. Have your notebook with you so you can check all of the boxes of your to-do list.
  • Stay hydrated/full. If you’re starving and thirsty the whole time, your mood will instantly change.
  • Make time to work out. Sign up for a class or go for a run. You’re likely to stay more committed if you do something with friends.
  • Put down your phone 30 minutes before going to sleep. Give yourself a little down time.
  • Get a good sleep. Sleep in an extra 20 minutes if you can. Every minute of sleep counts.
  • Stay organized. Pack for the day ahead of time so you don’t forget any of the essentials. Extra pair of flats, charger, water bottle, etc.
  • Keep positive. Which M outlined yesterday – super important.
  • Don’t overdo it. Yes there are a million shows and events, but don’t put pressure on yourself to go to everything. There’s always next season.
  • Have fun. Yes, working late nights and on the weekends isn’t ideal. But remember that this is NYFW. And it’s so worth it.

How do you stay sane through all the mayhem of Fashion Week?

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