Kickstart Your Fashion Career with FBA360

FBA 360

Exciting news. This month, we’re working with Fashion Business Accelerator 360, an online education platform for the fashion industry. On October 29th, FBA360 is launching its new six week bootcamp that offers those interested in the fashion industry a chance to learn from industry insiders in an innovative online educational environment.

The Kickstart Your Career Bootcamp is an online workshop designed to connect emerging fashion professionals and designers with industry leaders in an efficient but comprehensive six week course. You can choose from two courses of study; Launch Your Line and Fashion Career Bootcamp (great for those interested in Fashion PR).

FBA Bootcamp

Once completed, you will feel armed to jump headfirst into the fashion career of their choice. Introductory offer for the course (now through Oct. 29th): $895. You can claim your spot now by clicking here.

The best part? We’re hosting a Twitter Chat with FBA 360 on October 28th at 8pm to answer all of your questions. More details to come.

p.s. you have the opportunity to grab a free spot and a free trip to New York City to learn about domestic manufacturing and be mentored by  FBA360 founder Liza Deyrmenjian herself. For more information or to enter click here. Best of luck!

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From the Inbox: Making NYC Contacts

Hi A & M -

First, first, first – I want to say thanks for taking the time to have created such an amazing blog. It has proven to be an invaluable resource for me as I chart my career in this industry!

Which is what brings me to this question:

After five years of working in broadcasting and print, I was finally able to make the leap into my first legit PR job, at an arts organization in the Midwest. I love what I’m doing and am learning a lot. In the next five years, I want to have transitioned into doing public relations for an arts organization – but I want to move on to New York City.

I consider my current job a great opportunity to learn the basic ins and out of PR as well as the facets that are needed to create and maintain a career in the arts. But my question is, how can I make connections in New York while based in another part of the country? I know I’m here now to learn the basics, but I’m being mindful of where I want to be next. My company does stray business trips to New York 1-2 times a year, but that’s not enough to make a lasting impact. Should I schedule more time in the city myself, do a lot of e-networking, or what?

Any help and advice you could give are greatly appreciated – thanks so much!

Making NYC Contacts

Congrats on the transition into the PR world. This is a great question that I’m sure many can relate to. You can absolutely make NYC connections while still in the Midwest, whether it’s over the phone or on email. Take advantage of those NYC business trips. Use any downtime to set up coffee dates and informational interviews. Meet up with any NYC media contacts you have or employees at a company you would love to work for. LinkedIn can be a great tool for that.

I don’t think it’s necessary to make a trip on your own unless it’s for a serious job interview or meeting you’ve scheduled. You can get a lot accomplished through e-networking and make a lasting impression by being honest. Look at PR groups like Czars on Facebook to make connections. Find people in the Midwest that come from NYC or vice versa and ask for advice. Get the additional PR experience you need to make a comfortable transition to NYC.

Best of luck!
Xo, A

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From the Inbox: First Year Blues

Hi A & M –

Fellow NYC PR gal here! Hoping to pick your brains for some advice on navigating my first year out of school and in the industry full-time. First off, love your blog and thank you for being so instrumental in being a pillar of advice for all of us trying to navigate the never calm waters of PR.

So, where to start? I graduated in May and after having seven various PR/corp comm internships, both in-house and agency, I landed a job a pretty large firm. I was so excited, but now that I’ve been here a few months, I’m realizing that for as much as I know PR is what I want to do with the rest of my career – I, at the same time, have no idea what I want to do with the rest of my career.

I think the beauty of PR is you can take it and apply it to every industry across the board, from fashion to finance to food to travel. Problem is, I have no idea what industry I’m passionate about applying my love of PR to. I’ve had internship experiences that touched broadcast, sports, finance, food, travel, consumer products, healthcare – you name it. But none of them hit that note that made me say, “this is what I want to do.”

Now, I’m fighting the urge to say I am miserable every day. I really don’t like the clients I am working on, and though I know no job has to be forever, I really don’t even know what my next should be…and I want to be happy and most certainly don’t want to settle.

Any help/advice would be SO appreciated – thank you for taking the time to read this! Xo

Really appreciate your honesty. It sounds like you’ve had an array of experience. I have to say – I related to you when I first started my career. I was working on clients I really wasn’t interested in and wasn’t sure if I made the right decision. Reality is, no matter who your clients are, PR is PR. The experiences you’re having now with clients you don’t fancy will help you when you finally start working on clients your passionate about. It would be irrational to think that you would graduate college and land your dream job with the perfect clients. There were days when I hated what I was doing. Overtime I started to love it. You have to make the most of every situation.

My advice would be to keep up with what you’re doing. Think about what your personal passions are – do you read fashion blogs? Watch beauty videos in your spare time? Like indie films? Determine what your personal passion is and down the road search for the perfect opportunity that fits your passion. You will have all the PR experience you need under your belt and everything will come together once you’re working on clients that relate to your passions at an agency you adore. If you find six months from now you’re still miserable, maybe you’ll realize PR isn’t what you want to do for the rest of your career. Consider shifting into marketing or maybe digital. You’re fresh out of college and have plenty of time to determine what career path is for you.

Hope this helps – and keep up the great work thus far!

Xo, Adrianna

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The Six Traits of a Bad Pitch

While pitching is the bread and butter of our job, there are many times we see pitches sent out that are just bad. Before sending a pitch, make sure to check yourself before your wreck yourself. Seriously. Here are some characteristics of a bad pitch.

Check Yourself

  1. Boring subject line. The subject line often determines whether or not your pitch is even opened. Think about what would capture your attention.
  2. Not customized. We’ve said this time and time again, but every pitch you send should be personalized. If your pitch starts with “hi there” and no name, reconsider sending.
  3. Too long. You should never send an essay. Two-three paragraphs MAX.
  4. Grammatical errors. They happen, but they shouldn’t. Proofread EVERYTHING.
  5. Off topic. Whether it’s bad timing or something the reporter would never cover, this is where research comes in handy.
  6. Too pushy. Asking for too many favors without giving the reporter something substantial will harm any relationship.

 

What are some other characteristics of a bad pitch?

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