This month we’re spotlighting Liz Anthony, the president and founder of Mariposa Communications
in New York City. She started her career in the corporate public relations department of a major American fashion brand, where she oversaw regional press and events. In time, Liz segued into the fast-paced agency world, moving to a boutique firm that specialized in fashion accessories.
In early 2009, with her passion, talent and eye for irresistibly chic and stylish designs, Liz set out on her own and founded Mariposa Communications - a fashion public relations firm providing unparalleled PR services to a selection of designers, whether established or on the rise. Since then the company has continued to grow and has seen nothing but success! Liz currently lives in Brooklyn with her husband and their dog Mackie.
How did you get started in public relations?
I always had a strong interest in fashion and had some experience interning in both fashion and PR separately. After a few internships I came to realize the magic of marrying the two fields.
What is your average day like?
The thrilling part about fashion PR is that every day is different. We’re always juggling editorial appointments and requests, client meetings, market research, and trend reports, just to name a few of our daily tasks. We love finding new, innovative ways to keep up with the ever changing social media platforms and maximizing exposure for our clients.
What’s your favorite part of working in public relations? Favorite part of owning your own firm?
PR allows you to work with so many different people and make so many great relationships. You are always working on nurturing your existing relationships and developing new ones. Having your own firm allows you to prioritize and make sure that everyone, whether they’re a member of the media or a client, gets the individual attention that they deserve. We work with a really great group of creative and savvy business people that we are in constant contact with. We love watching our brands grow!
What’s the best PR advice you ever received?
It’s PR – not ER.
Any advice for those looking to get into PR?
Jump right in and get your feet wet! Be prepared to do anything whether it be getting coffee and cupcakes for an appointment, running a to FedEx, or sorting through piles of samples. Just focus, work hard, and think positively! Network while interning and keep in touch with your contacts beyond your internship!
Any advice for those looking to open their own PR firm?
Keep your costs down in the beginning but invest in the right things; a good website, signature stationery, launch event, good computers with a cloud! Only work with people you truly believe in and feel a positive connection with- long term PR relationships are like a successful marriage!
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