The Scariest PR Mistakes

Happy Halloween! In light of one of my favorite holidays, here are some of the scariest mistakes PR professionals can make.

  • Sending an email to the wrong person. Terrifying and traumatizing.
  • Misspelling in a presentation. For new business, clients or even your boss.
  • The insensitive tweet. These happen more than they should.
  • A bad placement. When the reporter is given the wrong information and runs it.
  • Calling a reporter while on deadline. And basically getting your head ripped off.
  • Forgetting to hit the mute button. When talking to your colleague on a conference call.
  • Calling a reporter the wrong name. Oops.
  • Dressing down and without makeup. When you have a client meeting.
  • When a client email goes unanswered. The horror.
  • Sending a fluffy pitch during a national crisis. And being blasted by the media.
  • Over-promising results to the client. Something you should never do.

What are some other scary mistakes PR professionals make?

Have a safe and happy holiday.

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From the Inbox: Ready to Throw in the Towel

Hi guys!

I’ve been reading your blog for a long time and I absolutely love it. It is a daily must read for me. Here is my question.

I graduated with my BS in public relations in 2013. At the time of my graduation, I was interning at a major network for 7 months. I decided to leave and take the summer off; just to enjoy myself and really hone into what I wanted to do with my life and career. In September, I started interning at a wedding website. It was fun and fulfilling but I wanted to do something else.

I ended up leaving and interning at another place, this time a fashion PR agency. That was an amazing experience and that place taught me everything I wanted to know about Fashion PR. I left after 6 months because I didn’t want to be a unpaid intern anymore. Since I left that agency, I have been finding it hard to get a job, let alone an internship. I apply to at least 5 to 10 places a day and it seems that applying to jobs has become a job itself. But after months of nothing, I am getting tired and I want to throw in the towel.

All my friends and family have been telling me I should try something else and come back to PR, but I’m really not sure. I don’t want to give up because I know that PR is the field that I want to be in. But at the same time, I feel as though the longer I go without a job or internship, the harder it will be for me to get anything. I would love to know what you guys think I should do!

Throwing In the Towel

Thanks for the honesty in your note. This is a super tough position to be in that I’m sure a bunch of people can relate to. First, have you considered going back to the Fashion PR company you interned with? Keep in touch with them for any open paying positions. Second, start scheduling some informational interviews. Find PR agencies you’re really interested in and hone in on getting a foot in the door. Give them a call and ask who you can speak with about an informational interview. Learn all about the company and express your interest in working there once there’s an entry-level opening.

If you really can’t find anything at a PR agency, have you looked for any in-house? Sometimes PR jobs can be created last minute. Make sure you’re only applying to positions you’re really interested in and spend time making sure your resume and letter stand out. It’s easy to determine when someone is just hitting send on emails and sending their resume to many companies versus a person that’s genuinely interested in the company and has done their research.

My advice to  you would be to stick with finding a PR job. Don’t sector yourself into another job and waste your time gaining experience in something you’re not going to want to pursue. The right opportunity will come with time. Just focus on sending your resume to the right places. Quality versus quantity.

Best of luck!
Xo, A

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Kickstart Your Fashion Career with FBA360

FBA 360

Exciting news. This month, we’re working with Fashion Business Accelerator 360, an online education platform for the fashion industry. On October 29th, FBA360 is launching its new six week bootcamp that offers those interested in the fashion industry a chance to learn from industry insiders in an innovative online educational environment.

The Kickstart Your Career Bootcamp is an online workshop designed to connect emerging fashion professionals and designers with industry leaders in an efficient but comprehensive six week course. You can choose from two courses of study; Launch Your Line and Fashion Career Bootcamp (great for those interested in Fashion PR).

FBA Bootcamp

Once completed, you will feel armed to jump headfirst into the fashion career of their choice. Introductory offer for the course (now through Oct. 29th): $895. You can claim your spot now by clicking here.

The best part? We’re hosting a Twitter Chat with FBA 360 on October 28th at 8pm to answer all of your questions. More details to come.

p.s. you have the opportunity to grab a free spot and a free trip to New York City to learn about domestic manufacturing and be mentored by  FBA360 founder Liza Deyrmenjian herself. For more information or to enter click here. Best of luck!

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From the Inbox: Making NYC Contacts

Hi A & M -

First, first, first – I want to say thanks for taking the time to have created such an amazing blog. It has proven to be an invaluable resource for me as I chart my career in this industry!

Which is what brings me to this question:

After five years of working in broadcasting and print, I was finally able to make the leap into my first legit PR job, at an arts organization in the Midwest. I love what I’m doing and am learning a lot. In the next five years, I want to have transitioned into doing public relations for an arts organization – but I want to move on to New York City.

I consider my current job a great opportunity to learn the basic ins and out of PR as well as the facets that are needed to create and maintain a career in the arts. But my question is, how can I make connections in New York while based in another part of the country? I know I’m here now to learn the basics, but I’m being mindful of where I want to be next. My company does stray business trips to New York 1-2 times a year, but that’s not enough to make a lasting impact. Should I schedule more time in the city myself, do a lot of e-networking, or what?

Any help and advice you could give are greatly appreciated – thanks so much!

Making NYC Contacts

Congrats on the transition into the PR world. This is a great question that I’m sure many can relate to. You can absolutely make NYC connections while still in the Midwest, whether it’s over the phone or on email. Take advantage of those NYC business trips. Use any downtime to set up coffee dates and informational interviews. Meet up with any NYC media contacts you have or employees at a company you would love to work for. LinkedIn can be a great tool for that.

I don’t think it’s necessary to make a trip on your own unless it’s for a serious job interview or meeting you’ve scheduled. You can get a lot accomplished through e-networking and make a lasting impression by being honest. Look at PR groups like Czars on Facebook to make connections. Find people in the Midwest that come from NYC or vice versa and ask for advice. Get the additional PR experience you need to make a comfortable transition to NYC.

Best of luck!
Xo, A

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