Before Hitting Send

As PR professionals, we’re constantly sending limitless emails between pitches, client updates, assignments to colleagues and much more. Before hitting send, there are always a few quick thoughts that should go through your head.

  • Check for grammar and spelling mistakes
  • Insert a subject line that is short and concise, most importantly compelling if it’s a pitch
  • Personalize the email
  • Address the relevancy of the email to that person (why should this person care?)
  • State action items/deadlines if appropriate
  • Check hyperlinks
  • Include your signature at the bottom of the note

What do you think of before hitting send?


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