PR Twitter Tips: August 2014

It’s the end of another summer (sad face), but I’d be lying if I said I wasn’t excited for fall. Here are some of our favorite Twitter Tips from the last month of summer. Thanks to all that tweeted.



: Avoid fluff in press releases. Stick strictly to the who, what, when, where, why, and how.

: Always under-promise and over-deliver. Managing a clients expectations is vital. Via

: Don’t EVER use the words “forget” or “forgot” in PR.

: Don’t over do it on the hashtags. It makes people dizzy!

: Your hiding doesn’t stop me writing about the issue, in fact, it adds to the story.

: In PR, it is important to know what makes the news. Reading and monitoring the news are important keys!

: Email will only take you so far. Pick up the phone as part of your follow-up strategy.

: Every PR girl needs a personal brand. If you can’t generate hype for yourself, how can you do it for a client?

: When pitching journalists, secure third-party sources in advance when asked for quotes.

: Always under-promise and over-deliver.

: Sometimes you want to be careful how you talk and treat other people, you never know who they are or will become.

Make sure to follow us on Twitter @nycprgirls for more #PR101

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PR Twitter Tips: July 2014

Happy August 1! Thinking about the fact that it’s already August makes me very sad. This summer flew by way too fast. Here are some of our favorite #PR101 Twitter Tips from the month of July. Let’s make the most of our last month of summer and tweet us using the hashtag.


: Always ASK questions. Your employers can’t read minds nor are they expected to. A clarified job is a good job.

: Ditch the cookie cutter cover letters.

: Even if you are starting out as an intern, it’s important to act as a professional at all times.

: “Good PR is just a method of operations, just as good personnel work is a method of operations.” – A.W. Page

: To succeed, you must surround yourself with success.

: Play it cool around celebrities. Even though it’s not always easy.

: NEVER ever start a pitch with “Dear editor.” Do your research!

: PLEASE NOTE: A Media Kit and a Press Kit are two completely different things.

: “Advertising is what you pay for, publicity is what you pray for.”

Make sure to follow us on Twitter @nycprgirls for more #PR101.


PR Twitter Tips: June 2014

Happy July! 4th of July is around the corner and we’re having major office ADD. Here are some of our favorite #PR101 Tips from June. What a great month. Thanks to all that contributed.


: Leaving notes for colleagues I’ve worked with. A way to stay connected.

: Social media is an ingredient, not an entree! Think about all your tactics in your strategy.

: Use your internship as an opportunity to shine! Make a point of always contributing to brainstorms & meetings!

: If you want to be successful, the word “quit” can’t be in your vocabulary.

: Feedback and communication has to come from both ends, the client and the publicist!

: “Ask yourself- if I scrolled past this in my inbox, would I stop and look at it?” Pitching tips by .

: Learning to ALWAYS ask questions. Never be without clarity on your job.

: Look after your personal online reputation.

: Identify anecdotes that ‘show’ instead of  ‘tell’ your brand’s story.

: Always keep in touch with good contacts.

: “Rejection is nothing more than a necessary step in the pursuit of success.”

: If you don’t tell your story, someone else will.

: PR starts when you walk out the door…if you’re in the public eye you’re never off the clock.

Make sure to follow us on Twitter @nycprgirls for more #PR101.

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PR Twitter Tips: May 2014

Happy June! This past month was filled with great #PR101 Twitter Tips. Thanks to all that tweeted. Here are our favorites.


: Always have a concise, value-driven message

: Find an expert for your campaign. Media are always on the prowl for sources that can add body and expertise to a story.

: Media contacts are everything. It’s not what you know, it’s WHO you know.

: Are you guilty of boring subject lines? Like (fill in the blank) news & events. Nothing useful there. Do better!

: Attract the relevant people in the industry that you would like you and your brand to be associated with.

: Build relationships with reporters and increase the likelihood of future coverage by thanking them on social media

: When you see a chance, take it. Because it won’t come around twice.

: PR work is extremely diverse and always changing.

: Success= Cultivating, Integrating… not just maintaining.

: “Your most unhappy customers are your greatest source of learning.” – Bill Gates

: Personalize your communications. No one wants to be part of a copy/paste campaign.

: Know what is newsworthy. Not everything put out is relevant to your brand.

: Don’t underestimate the power of ‘following-up’, it’s often as important as your initial pitch.

Make sure to follow us on Twitter @nycprgirls for more #PR101.

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