Meet Kelsi Rosenberg, a sophomore at The University of Central Florida majoring in public relations/advertising. Just like us, she can’t live without her Sex and the City DVD’s, bold accessories and favorite fashion magazines (Vogue, Elle and Harper’s Bazaar). Her first internship was in the city last summer at Linda Gaunt Communications and since then, fashion and New York City have a special place in her heart. While in college she’s had three other internships and we wanted to learn more about her experience and any advice she has for students like herself.
What made you want to get into public relations?
I always knew I wanted to work in the fashion industry and once I realized how much I loved to write, public relations just seemed like the perfect fit. My first internship really taught me the basics of the fashion PR field. Everything from creating press releases, planning events and communicating with editors, it has always been my dream.
How did you land your internship and what advice do you have for others?
I landed my first internship in the Big Apple as a freshman in college with absolutely no experience. I promise it is not as difficult as you think! During any interview, you must prove that you are interested and eager to learn.
Nowadays, social media has made the internship search much easier. Every person looking to break into PR must be on Twitter. This has become the first place companies post internship opportunities so don’t be afraid to tweet them questions about their internship programs and who to contact.
Also, networking is key! Create a LinkedIn account to connect with fellow employers and students. Just remember rejection is inevitable in this industry, so never give up. Complete as many internships as you can while in college because the hands on experience will never live up to what you learn sitting through a college lecture.
What has been your favorite part of working in PR thus far?
For a fashion lover like myself, every part of the internship experience I had in the city last summer was exciting. I was able to attend designer press days with some of the best editors and stylists in the industry and I’ll never forget when I assisted during a Donna Karan event at her Urban Zen store.
However, I would have to say that my favorite part was going back for Spring 2011 Fashion Week in September; it was truly a life changing experience. I was able to learn every aspect that went into creating a successful fashion show. The late hours spent finishing seating charts, creating photographer lists and the many runs to Staples were all worth it. Being in the same room as fashion icons such as Andre Leon Talley and Linda Fargo is something I will never forget. If it wasn’t for my internship at LGC, I would have never had these opportunities.
What are your future PR aspirations?
With two years left of college, I’ll continue to intern and network as much as possible. This summer I am heading back to NYC for another PR internship and couldn’t be more excited to spend another summer in the city that never sleeps. After graduation, I hope to land a job in fashion PR and call NYC my home for good. Until then, I will continue to live vicariously through the nyc PR girls!