Hi Adrianna and Meg!
I recently stumbled upon your blog, and I must say that it is one of the best things I have ever found. I enjoy reading your perspective on the PR industry and your posts have been very enlightening.
My question for you is: I am going into my 2nd year of a four year PR degree program. What things can I be doing now to be proactive for my future once I graduate? I have 3 co-op terms, and I am a member of IABC, but I feel like I am missing some key things.
We get this question frequently. You want to be 100% sure you’re doing everything you can to prepare you for success upon graduation.
From what it sounds like, you’re on the right track. Use college as a time to join any communications clubs such as IABC and PRSSA and get to know your classmates well. Those that are interested in pursuing the same career as you are key in helping build your network once you graduate. Take advantage of any career courses your school might offer that will help you prepare your resume and learn interview skills. If no courses are offered, have one of your PR professors or advisers help with both. They can also tell you what you need to build a stronger resume.
Beyond interning, which is a 100% must, also use college as a time to get to know the media space. Go to the library ever so often and catch up on magazines and newspapers. Start looking at weekly columns and getting to know which magazines cover what. If you’re interested in beauty, look at all the beauty publications, but also take a look at business publications you wouldn’t normally read through. It will only help you upon graduation.
Hopefully this help and best of luck.