How to Succeed in PR Without Really Trying

Don’t let the title of this post fool you, working in PR is no easy feat.   There are certainly overwhelming client needs, long hours and tedious tasks on the public relations path, but you shouldn’t let that tarnish an exciting, charming and social career choice.   With a combination of your inherent poise and fierce PR knowledge, you can absolutely help yourself conquer the PR world with a few qualities that come naturally to you.

(SJP makes here glamorous success look easy)

 Smile ‘“ You’d be surprised how far this simple pleasantry can take you, whether it’s the best seats at the show or the corner office. Greeting your colleagues on Monday morning with a cheerful hello or smiling with gratitude when your boss assigns you a last-minute, urgent, assignment at 5:45 p.m can go a long way.

Be yourself – One of best things about working in public relations is working with so many unique but like-minded individuals.   Those crazy passions you have – from being magazine whore or pop-culture obsessed – are interests and hobbies you all share. Don’t doubt who you are or change it.

Follow your passion –  Simple enough. The best career advice I ever received was to “do what you love and you will never work a day in your life.” It’s true. In PR, that passion can not only involve your love of media and communications but also extends to your interest in food, fashion, beauty or wherever your brand loyalty takes you.

Follow the Golden Rule – Treat others as you’d like to be treated. When your colleague is under the gun and in need of some  back up, put your dinner plans on hold and help her put together a media kit in half the time. Being a team player isn’t always the first thought in a cut-throat industry like ours, but it does not go unnoticed.   The public relations world is SUPER small,   and you never know when karma can come around and give you a sweet deal later in your career.

Trust your instincts – Go with your gut. If you think a spokesperson isn’t a good fit, or that something seems off with your budget on first glance, trust your instincts and go with your first educated response.   More often than not, it is usually correct. Should your gut be wrong this time, believe me, you will never make the same mistake again and only heighten said instincts.


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