In what has to be one of the best collaborations of all time, the hunt for Justin Bieber’s “One Less Lonely Girl Collection” of Nicole by OPI nail polish is over. The polish, which many were skeptical about, sold out in stores faster than it could dry on their fingertips (see here). Therefore, I had to own it and purchased both Prized Possession Purple (grape) and Give Me This First Dance (silver).
Unexpected collaborations like this can either be positive or negative in regards to public relations. On one hand, it can reach an entirely different demographic and fan base through the spokesperson’s awareness and likeability. On the other hand, it can spoil the image of both the brand and spokesperson with limitless negative coverage.
In this case I say thumbs up. Not only are the colors fun, but they give a piece of Bieber to his large enourmous fan base regardless of skeptics and clearly, it sells. Can’t wait to see what Justin comes out with next. Bieber tampons anyone?