A few weeks ago, I posted about reasons to start a blog and not being afraid to do so. One of our good friends Chelsea (and a fellow PR gal) recently jumped into the blogosphere and started her own blog called The Spring Mix. Since she’s a super cool, Brooklyn resident, she’s the perfect person to take advice from when it comes to activities in the city.
With this warm & rainy weather in NYC today, it really feels like spring is right around the corner. Personally, I am looking forward to the colorful Farmer’s Markets in Union Square and Prospect Park.
I am currently in my final year of college at FIT and interning in the PR department at Tom Ford. I previously interned at PR Consulting, Proenza Schouler, Burberry, Jimmy Choo, Alexander Wang, and ELLE magazine, among others. I was originally slated to graduate this May, but I took a semester off last spring for a full-time internship at Burberry, which was a great experience, except for the fact that I had to push my graduation date back a semester as well (I will now be graduating in December 2014).
Here comes the question: Should I forget about interning this summer and fall, and try to find a full time job in PR? Would anyone in PR actually hire me if I haven’t technically graduated yet?
Usually I would love to continue interning (I’ve only had amazing experiences so far!), but I am up to my neck in student loans and I really want to be able to support myself sooner rather than later. Also, I’ve been interning every single semester and summer since my freshman year, and I typically have more experience than my supervisors. I only have a few courses left before I graduate, and I am able to complete them all online this fall. Potentially, I would be available to start a full-time job in May, even though I wouldn’t technically have my BA until December. Also, since FIT is 2+2, I already have my Associate’s in Fashion Merchandising, if that counts at all.
I plan to speak to my supervisor at Tom Ford about this all, but I really wanted to get an outside perspective as well. Any advice or insight you may have would be greatly appreciated!
First off, congratulations on ALL of your hard work. You have more than enough concrete experience under your belt and seem 100% ready to dive into a full time job in May. Given your unique circumstances and ability to take online classes in the fall, I would say not having a degree doesn’t hurt you.
The difficulty may come in the fact that many may think you’re not ready to start a full time job in May if they quickly look at your resume as see you’re still in school. You’re going to have to make it very clear in your cover letter and interviews that you are more than ready to start a full time job, have plenty of firsthand experience and will only be taking a few online classes come fall. Start looking NOW. Pick up the phone, find the right person to talk to and give them your elevator pitch. Feel confident – you deserve it.
Since you’ve been able to experience all different facets of the industry, set your eyes on your ideal company and take it from there. If you start looking and can’t seem to find a full time entry-level position, consider a paid internship. Ugh I know – another internship. However if you find one that’s paid, it will most likely turn into a full time job by fall.
Yesterday, I wrote about how to make the most of your energy from a revitalizing weekend. Today, I’d like to discuss personal beauty pick me ups (can you tell I am SO OVER being miserable in winter?). I’ve noticed that I have a much brighter day and a little pep in my step when I try something new with my beauty routine, even if I’m only wearing a sweater and leggings at the office. Here are SUPER quick beauty tricks that can add a little light to your day, with minimal time and money spent:
Do the twist – I try to wash my hair every other day, but that means it’s usually up the morning of the second day. Instead of my usual tight topknot or mid-pony, I’ve been practicing braids that I can add to my routine for a polished and fun look. Search on youtube or beauty blogs for tutorials
Go for that color on the lip – Bold red or fuchsia may be a bit much for the office, but you can find muted shades that work just as well! I like lip stains or glosses instead of lipstick for the office to play with color during the day
Have showstopping lashes – When my eyes need a bit of extra help, I wear not one, but two mascaras! One for plumping and one for length. The result are long, luscious lashes that look enhanced with falsies (but wash off with soap and water). I like Maybelline’s Volum Express Colossal topped with L’Oreal Telescopic
Perk up your complexion - Sometimes, your skin just needs a little love and your natural color goes a long way. Instead of slopping on foundation, give your skin a face mask the night before (just 20 minutes with your favorite mask) and wash with cool water. Drink some lemon water at night and in the morning as well. The extra care and hydration will show through the morning, and all you’ll need is a little concealer and some powder to show your best self!
Maybe it was the lovely love-filled holiday or the extra long weekend, but I actually came into work today ready to work. Having that feeling of being accomplished AND well-rested over the weekend is fantastic, but sometimes it can be fleeting. It’s important to use your new-found energy wisely and make it last all day. Here are a couple ways you can make sure your fuel tank stays full, even when dealing with some crazy post-weekend assignments:
Sort your inbox – I like to check in a couple times over the weekend to answer urgent emails, but also delete the junk out of my inbox. That way, all that is left when I come in after the weekend is the stuff I NEED to look at
Tackle the hard stuff first - Use this energy to get ahead of any big projects you had planned for the day. You may be tempted to catch up with the news, co-workers, or clients, but it’s most beneficial to take a crack at what needs to get done. You’re in a good mood, you have time, what better situation can you ask for to handle the hard stuff?
But take breaks - If you want to keep your energy all day, you do need to take a few timed breaks through the morning. Make sure you get up to fill your water bottle a few times. Check one new news outlet every hour for just 5-10 minutes. As long as you limit the breaks, you should actually get some more work done
Communicate assignments ASAP - whether you need to know what is on your own plate or delegate something to a team member, don’t wait until EOD or when you’re too tired to handle a project to let other know what’s going on. Early in the day it is best to ask for help or let your manager know you are swamped. Teammates can help take necessary items off your plate or share the load
It’s the day of pink, red, naked babies with arrows and too much chocolate. And whether you’re going out with a new crush, your longtime love or your gaggle of Galentines, it’s a day to get gussied up and look your finest.
Our friends over at Moda Dossier posted some smokin’ hot outfits to try for Valentine’s Day, even if you city is currently under a foot of snow. Remember, it’s the most glam-tastic, lovey-dovey day of the year. So even if you’re not usually a platforms girl or shy away from red lipstick, this is the day to give yourself a little pat on the bum and say “Go for it, girl!!”
Out with the girls
1. Peter Pilotto for TargetBlazer, $49; 2. Kate SpadeTaken Bracelet, $48; 3. Preen LineOrtley Top, $320; 4. Kate SpadeCedar Street Maise Bag, $298; 5. TopshopMoto Bleach Extracted Hayden Jeans, $85; 6. Topshop Saskia Leather Platform Shoes, $60
1. Helmut LangCrinkled Chiffon Top, $220 2. Helmut LangAsymmetric Stretch Modal Bra Top, $90; 3.Peter Pilotto for TargetWrap Skirt, $34; 4. Melody EhsaniLocket, $69; 5. Jeffrey CampbellKinki Thigh High Boots,$162
Meet Robbin, a graduate from the College of Charleston with a Communications degree, with a concentration on broadcast journalism. A friend of mine and PR girl that started her career in the Big Apple, Robbin landed her first job as a junior publicist for several daytime television hosts at NBC Universal and CBS. Her days were spent developing media plans, drafting pitch letters and press releases, while planning her biggest career event so far: a one-hour live episode taping in the middle of New York City’s Times Square, jumbotrons included.
Making her way to the West Coast, Robbin began working as the publicist for Sleeping Giant Music (SGM), one of Southern California’s premiere music agencies. During her time at SGM, she developed the company’s PR department, successfully building the local media presence of both the company and their artist roster.
Robbin currently serves as a Media Relations Manager at Alternative Strategies in San Diego, CA. She works with clients in the restaurant/bar, beauty and pet industry.
How did you get started in public relations?
Originally I thought I’d end up on the media side of the industry. In college, I interned at two news stations, created a demo reel and had been hired for freelance assignment desk editor jobs in the Charleston, SC market. While on the job hunt, I came across a Junior Publicist opening for four national TV talk show hosts. I figured why not? To be honest, I had no PR experience, except for my college courses and experience in the newsroom. After weeks of follow up (follow up is my second calling), I was offered the position and began my (hopefully long) career in public relations.
What is your average day like?
My average day consists of normally starting off with a local TV segment. I work mainly with restaurants and chefs, therefore, while on set, I make sure our client knows their talking points and present themselves in the best way possible. Once my morning segments are over, I head back to the agency’s office to continue my day of pitching based off our pitch calendar, following up with previous pitches, scheduling media visits, sketching out future TV segments and client meetings.
What’s your favorite part of working in public relations?
I feel like every publicist says this, but I truly love the fast pace and how different each day is. One day I could find myself waking up at 4am for a live TV segment with one of our chefs…the next day I could be in the office pitching our clients to national TV shows for audience giveaways.
What’s the best PR advice you ever received?
Always follow up. I can’t stress it enough. I got my first job from incessant follow up. Also, don’t be afraid to pick up the phone. It’s easy to sit behind a computer all day, sending hundreds of pitch letters…but results come from following up with a phone call, re-selling your pitch and building relationships.
Any advice for those looking to get into PR?
Do your research and make yourself familiar with all local and national media outlets. It’s never smart go to into an interview and not know the local TV stations and newspapers, even if you’re only applying for an internship.
We are facing ANOTHER big, scary winter storm. I cannot believe it. On top of temperatures being in the mid-teens all week, we’re now looking at a big, mean cloud of snow and sleet coming our way. To be honest, I’ve pretty much had it. My body is continuously shivering and being anywhere that isn’t my bed seems like a personal assault on my well-being.
Of course, we can’t really ignore life and hibernate (though, I wish I could this week!). To avoid falling victim to S.A.D (aka, Seasonal Affective Disorder) you need to find your balance. Not to mention start your day with a big old shot of your own brand of sunshine (but try to avoid real liquor before 2pm). Here are a few suggestions:
Eat your fruits and veggies - It sounds cliche, but I swear it works. Start your day with a green smoothie (sip on some tea before you leave the house so you’re not an icicle), saute some kale with dinner or buy a fruit you usually save for summer like strawberries or mango. Keeping it fresh, clean and green in your diet will help boost your mood, even if all you ever crave is hot chocolate.
Plan for one exciting thing each day – Whether it’s seeing your significant other, planning a movie night with your sister, baking a batch of cookies, or going to yoga after work. If you have something to look forward to all day long, you’ll have something besides flannel pajamas to make you smile while the wind is howling.
Talk to people - Don’t be grump! Huddling and being alone may feel like you’re taking a much needed nap, but when you’ve been in your PJ’s for days straight and haven’t seen a soul, it’s a problem. Put on your cozy fur vest and go out to see some peeps! Having a good laugh over hot cider warms the soul.
Indulge a little - Make something for your roomies or your honey that you wouldn’t or couldn’t make in the summer, like Grilled Nutella and banana sandwiches or hot toddies. Even if you’re cuddled around Netflix for a couple hours, sharing something new with others is always a great bonding experience (bonus if it has chocolate)
First of all, I am a devoted reader of the blog and look forward to all the new posts! You ladies are such an inspiration!
I am currently a Community College student in NJ and I’m starting to gain a lot of interest in the PR field, but I am at a loss as of where to start cultivating some experience. I plan to transfer to a college with a major in PR, but should I just wait until I transfer to start building my resume or is there anything I can do now to get a jump start? This has been bothering me for months and I feel like I am falling behind! I would love to know what you think.
Impatient at the Starting Line
Doin’ a little dance, getting ready to kick some butt
The truth is, you can start as soon as you feel ready! There is no moment in time when someone will come up to you and say, “HOPE YOU’RE READY BECAUSE TODAY IS THE DAY!” You are the only person who knows when you’re ready for your first internship. The truth is, you don’t need any experience or schooling in PR specifically to get started (I was an American Studies major… got my first internship with nothing but core classes under my belt). As long as you have the time to devote to your first internship and the understanding that it will take some serious responsibility and dedication to get started while you’re looking to transfer schools or take classes, you’re ready!!
If you’re looking for a rule of thumb, it’s good to start your first internship 1-2 years before graduation. Sooner if you don’t plan to have an internship during the the summers. I had my first internship the first semester of my Junior year, and continued working each semester until I graduated.
If you follow us on Instagram, you saw that M and I spent the weekend working New York Fashion Week. For some reason this year felt extremely different. The entire layout of the tents was changed, security was tightened and it almost has this dark, very serious feeling. With pink hearts scattered within the layout.
While working over the weekend isn’t ideal, the best part of New York Fashion Week is catching up with friends, meeting new people and bonding with colleagues. It’s one out of two times over the year where everyone in the industry congregates into one area and you can walk around and see familiar faces including your favorite media contacts you haven’t taken out to eat in a while.
What’s most important – and definitely my favorite part – is meeting new people. While at the tents, this isn’t the time to be a wall flower. Have plenty of extra cards handy and walk up to people to introduce yourself. Don’t be shy. You never know who you’ll meet and what sort of friends you can make. While one second you’re meeting a new person, the next you’re talking about potential partnerships and segments with your clients. Keep the conversation flowing and introduce your contacts to the new people you’ve just met. It’s the most important part of being at NYFW for a publicist. More vital than seeing the shows.
Are you working NYFW this year? What’s your favorite part?
Whenever I see girls on the subway with earmuffs, I immediately get jealous. Here is a tool that will keep the heat in your head, but your lovely, styled hair away from any damaging elastic or hat-head disaster. Luckily, our friends at Moda Dossier gotten a list together of only the most fabulous ear warmers for the chilliest February days. Perfect for that V-day ice skating date!
The NorthEast has been experiencing a phenomenon we haven’t seen in quite some time, a real winter. With a polar vortex and countless snow storms this season, people have been bundled up to their eyes. For those who don’t necessarily love hats or the less than steller hairstyle that they leave behind, earmuffs are a great alternative. They’re small, cute and best of all warm.
Whether you’re in to fur or bursts of color, we’ve got recommendations for all. Feast your eyes on 10 cute earmuffs for the winter chill that just won’t let up. Kate Spade, Chanel, Muk Luks and more help us give you the thermal attention you’ve been yearning for all season long. Take a look!