Hi A & M –
Fellow NYC PR gal here! Hoping to pick your brains for some advice on navigating my first year out of school and in the industry full-time. First off, love your blog and thank you for being so instrumental in being a pillar of advice for all of us trying to navigate the never calm waters of PR.
So, where to start? I graduated in May and after having seven various PR/corp comm internships, both in-house and agency, I landed a job a pretty large firm. I was so excited, but now that I’ve been here a few months, I’m realizing that for as much as I know PR is what I want to do with the rest of my career – I, at the same time, have no idea what I want to do with the rest of my career.
I think the beauty of PR is you can take it and apply it to every industry across the board, from fashion to finance to food to travel. Problem is, I have no idea what industry I’m passionate about applying my love of PR to. I’ve had internship experiences that touched broadcast, sports, finance, food, travel, consumer products, healthcare – you name it. But none of them hit that note that made me say, “this is what I want to do.”
Now, I’m fighting the urge to say I am miserable every day. I really don’t like the clients I am working on, and though I know no job has to be forever, I really don’t even know what my next should be…and I want to be happy and most certainly don’t want to settle.
Any help/advice would be SO appreciated – thank you for taking the time to read this! Xo
Really appreciate your honesty. It sounds like you’ve had an array of experience. I have to say – I related to you when I first started my career. I was working on clients I really wasn’t interested in and wasn’t sure if I made the right decision. Reality is, no matter who your clients are, PR is PR. The experiences you’re having now with clients you don’t fancy will help you when you finally start working on clients your passionate about. It would be irrational to think that you would graduate college and land your dream job with the perfect clients. There were days when I hated what I was doing. Overtime I started to love it. You have to make the most of every situation.
My advice would be to keep up with what you’re doing. Think about what your personal passions are – do you read fashion blogs? Watch beauty videos in your spare time? Like indie films? Determine what your personal passion is and down the road search for the perfect opportunity that fits your passion. You will have all the PR experience you need under your belt and everything will come together once you’re working on clients that relate to your passions at an agency you adore. If you find six months from now you’re still miserable, maybe you’ll realize PR isn’t what you want to do for the rest of your career. Consider shifting into marketing or maybe digital. You’re fresh out of college and have plenty of time to determine what career path is for you.
Hope this helps – and keep up the great work thus far!