Must Have Fall Shoes

fallshoes

Adrianna and I are doing a little bit of shopping this weekend, I couldn’t be more excited. Fall shopping is probably my most favorite, because it means lots of layers and fun new trends to experiment with. My biggest focus might be my shoe collection, because it seriously needs an update. Here is what I’ll be looking for…

I am glad the strappy sandal trend is still going. I love this look! I’ll be going for something in a classy-sexy print like leopard or an intricate design.

Fun pumps are a must for fall to add some interest to your outfit. I like these and these.

Black, classic booties are a must do, and can take you from an office meeting with a skirt or dress to a night on the town in jeans. These celebrity picks from Fergie’s line and Kristin Cavallari are affordable and unique.

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Why Timing is Everything

Unless you live under a rock, you know that yesterday Apple made its announcement about the iPhone 6 and iWatch. At the same time of the announcement, Snapchat distributed a press release settling an embarrassing legal battle with a previous cofounder. Coincidence? I think not. The news about the new Apple products overshadowed any news about Snapchat. In fact, articles are hitting today simply talking about the planned timing of the Snapchat release. Snapchat has no comment.

Why Timing is Everything

Timing is everything when it comes to our relationships, jobs and everything we do in PR. In both a good way and bad way. Whether it’s the minute you hit send on a pitch, execute a new PR campaign idea schedule an interview or press release, the news around us is ever evolving and as PR professionals we need to be cognizant of that.

Tomorrow is the 13th anniversary of the 9/11 attacks and many of us will continue our jobs as usual. But review those pre-scheduled tweets and reconsider distributing your release on another day. While we can’t control what goes on around us, we can be strategic in our timing.

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No FOMO

In the PR world, it’s easy to have a sense of FOMO at the drop of a hat – aka, the Fear Of Missing Out. Being entrenched with the media, your eyes are consistently perusing over social posts featuring a fabulous fashion blogger who is on a press trip in Italy or a makeup brand who is hosting a party in Meatpacking District. If you’re still in school, you may be exposed to FOMO in more professional ways – as you see your classmates begin internships or Finance majors offered jobs at the beginning of the year. You sense that you’re missing out on something, and not sure how or why but you want to keep up.

But like the GIF of beautiful LC above, FOMO can turn you sad and lonely. Instead of getting a plan in place and working for your own goals, you’re working on keeping up with Joneses. Our only advice – don’t. There is no point. 

Especially during this week when there are Fashion Week shows, new internships starting, weddings, and too many activities to keep track of, try to bring yourself back to your own passions. Life is full of more opportunities than you know, and they are all just for you! Be open to receiving your own exciting experiences, and they will come your way in a flash.

Just remember – no fomo.

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How to Utilize Your Business Card

Remember when business cards were the only way to keep your contacts? Everyone had a rolodex of cards on their desk and kept them stored as prized possessions. Those days are nearly over as business cards are rarely seen when you can just exchange your contact information electronically over email and store it in Outlook.

Utilizing Business Cards

The truth is, a business card has more of a lasting impression than just exchanging contact info. You see the business in your purse the next day and store it with others as a reminder of people to keep in touch with. Business cards are a great tool to use while networking, especially during fashion week. Here are some ways to maximize and utilize your business card.

  • Always have a stack on you. Seems obvious, but you never know who you’re going to meet and where. Even on the subway home from work.
  • Add your social information. Meaning your Twitter and Instagram handles or other social networks you’re active on.
  • Be selective. Don’t just hand them out like free samples on the street. Talk with the person beforehand and make a connection.
  • Ask for their card first. Common courtesy.
  • Take a photo of someone with their business card. The greatest trick I learned from someone last week. When someone hands you their business card, take a photo of them with it so you can remember what they look like. May seem creepy to ask at first, but it’s a genius way to keep names and faces intact.
  • Keep a card in your phone case. I do this just in case I need to hand one to someone and I don’t have any others on me. But also just in case I lose my phone.
  • Don’t be shy. If you forgot to ask for someone’s card after you just had a great convo with them, walk over to him or her and ask if they have a card on them. If not, hand yours over.
  • Always follow-up. Remind them where you met and see if you can help them by connecting them with someone. Favors go a long way, especially in PR.

How do you utilize your business card?

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