Keeping Positive in PR

thumbs up

This week marks the start of Fashion Week, which is an exciting, beautiful time in the city and also insanely hectic. It’s almost impossible to avoid the congestion and crazy that comes with the event, whether it’s a packed subway, no cabs to be had, model overload or if you’re a PR girl… an insane number of events and backstage duties. Adrianna and I used to so look forward to this time of year, but now we are praising the PR gods that we have limited responsibilities this season.

There are a few tasks every PR girl must undertake that go from glam to “GUH WHY!?” in a matter of months or years. Lately, I’ve been noticing myself get a little down on the process, which is easy to do when you’re in the crisis-management and client-service business. The week after Labor Day has always really felt like the start of something new to me (call it school days habits), so I figure what a better time than now to get myself positive and work towards professional optimism.

Here are a few ways you can keep positive in PR, or whatever occupation you may have:

Hear the negativity, and stop it – You can’t help if other people go all pessimistic on your work, but you can stop yourself. If you find yourself feeding into a complaining session or start raising your voice when talking about a client, check yourself. It’s OK to change your attitude mid sentence even, with a simple “On the other hand….” you can share a positive outlook on the issue at hand. The more often you catch yourself, the less often you’ll even start with the Negative Nancy attitude

Try to refresh your job – Have you fallen into a rut that lacks excitement? Do you chug Starbucks at your desk while monitoring and replying to emails in the AM, get super distracted through the afternoon with tasks and calls, only to rush home and crash in bed? It’s time for a new routine. Try walking to work if you can, even if it means getting off one subway stop sooner to pass new coffee shops and bakeries. I love my new habit of green tea with news updates and often leave my desk for a smoothie break in the afternoon. Variety is key to keep excitement going

Fake it ’til you make it - Even if you don’t feel happy, studies show that mimicking happiness, laughter or confidence will help you feel the real thing. So even if you don’t want to go into a meeting with a smile, try it! Your glowing face might inspire your boss or co-worker to take a new attitude as well… it’s contagious!

Put down the phone – This is especially hard in public relations, when your response is needed and expected in the moment something is happening. However, I would say 8/10 times checking my phone after I get home from the office is unnecessary, and nothing really comes up that I couldn’t handling the morning with my team. I have gotten in the habit of checking my phone only twice after I leave the office, once right before I cook dinner and once an hour before bed. All other times I am not thinking about work. There is really no reward to having your eyes glued to your phone screen other than putting yourself in an unhealthy cycle – if you become available 24/7, people then expect you to do so and take advantage

image via


PR Twitter Tips: August 2014

It’s the end of another summer (sad face), but I’d be lying if I said I wasn’t excited for fall. Here are some of our favorite Twitter Tips from the last month of summer. Thanks to all that tweeted.



: Avoid fluff in press releases. Stick strictly to the who, what, when, where, why, and how.

: Always under-promise and over-deliver. Managing a clients expectations is vital. Via

: Don’t EVER use the words “forget” or “forgot” in PR.

: Don’t over do it on the hashtags. It makes people dizzy!

: Your hiding doesn’t stop me writing about the issue, in fact, it adds to the story.

: In PR, it is important to know what makes the news. Reading and monitoring the news are important keys!

: Email will only take you so far. Pick up the phone as part of your follow-up strategy.

: Every PR girl needs a personal brand. If you can’t generate hype for yourself, how can you do it for a client?

: When pitching journalists, secure third-party sources in advance when asked for quotes.

: Always under-promise and over-deliver.

: Sometimes you want to be careful how you talk and treat other people, you never know who they are or will become.

Make sure to follow us on Twitter @nycprgirls for more #PR101

Be the first to comment

Happy Labor Day Weekend


Hope you all enjoy the long weekend. Adrianna and I are going to be taking it real easy and soaking up the last days of carefree summer before we get into unofficial fall. Be sure to follow us this weekend on Instagram @nycprgirls




image via

Be the first to comment

Should You Give Up on the Job Hunt?

It’s about that time – everyone is looking to lock down their fall internship or start the job hunt fresh after summer. We are getting a ton of questions in the inbox about what to expect when reaching out to companies for the first time, what is considered “good experience,” or what kind of jobs to go after when you are just getting your feet wet. Unfortunately, we’re also getting a lot of emails with frustrations and disappointment. A few of you are ready to throw in the towel.

When is it worth pressing on and when is it worth calling it quits? Below are a few of the most common troubles when searching for a job. See if any of the below apply to you…

I’ve sent my resume everywhere, but I’m getting no responses! I must not have enough experience. First things first, double/triple/quadruple check your resume for spelling errors or typos. Resumes with errors are usually thrown directly into the trash. Have a friend read the resume if you don’t trust yourself. After that, be sure you are framing what experience you DO have in the best light for the job you are applying. Even if you worked in retail, be sure to call out things like “managed daily administrative duties at open and close of the store,” “assisted in customer service needs,” and “managed team of 3-5 employees.”

I’m international/out of town and want to find a job in a new city. Will I even be considered? Absolutely. The best you can do is make it as easy for the employer as you can. If your resume comes with one asterisk, like “Will need to move for job,” that is fine. If it comes with thirteen, as in “Will need to move for job, but will also need help with moving costs, and will need 3 months notice for visa, etc.” that’s not nearly as attractive to an employer. The best you can do is get your foot in the door, then be honest with the HR representative about your needs in a move.

I started with one internship, but now I’m interested in another position at another kind of company. Should I stop looking for other opportunities or quit my current position for something more exciting? This all comes down to timing. How long have you been at your current internship? It’s typical for internships to only last a couple months, then it is up to the employer and the intern if they’d like to continue the relationship or move on. So long as you’ve hit that mark, you should be fine to move around or continue looking at other companies for more experience. If you’re in a full-time job and want to leave after only a couple months, be sure you have another job in the hopper or are COMPLETELY sure you need to leave your current situation. A string of 6 month jobs at entry level can send the message you are hard to please or a hard person to work with.


image via