One of the most frequently asked questions Adrianna and I receive is how to help your email stand out. First, I think you need to get back to basics. Whether you’re sending in your resume, following up after an interview, trying to make a career connection or even emailing a pitch, there are a few golden no-no’s when reaching out to a new contact via email. Adrianna and I receive thousands of emails a day, between our work email, personal email and email for the blog. You would be floored with how many people follow a template they found off Google for a simple email note or write in without using spell check. Basically, my inbox’s best friend is the “Select All – Delete” option these days. The only way emails don’t end up in that pile is if they catch my eye by being outside the box and following simple ground rules for email communications:
DO NOT use “To Whom it May Concern” in the address line – Even if you are unsure of the contact name, say if you’re reaching out to the HR department, NEVER use this opener. A friendly “Hello there,” is a much better option and helps you sound like a human
DO NOT ignore the subject line – Be clear and to the point about what is in your email. This is your chance to catch someone’s eye
DO NOT forget spell check – Common sense, but you’d be surprised
DO NOT hit send without rereading – It constantly amazes me how many emails I receive that just do not make sense. What are you asking from me? Do you know what I do for a living? Do you think this question makes sense? Think about how the person on the other end will regard your note. Which leads me too…
DO NOT send an email blindly – You may be super anxious to get your information out there, but it does not do you any favors to mass send an email. Do your research – are you asking a question that can be found on the company’s FAQ page? Are you sure you have the connection right? Are you sure you’re reaching out to the right person? What would make that person want to open the email?