Many times we get sucked into our day to day client tasks and put networking to the side. Networking is vital component to the PR industry. It’s all about who and what you know. While it can be hard to get out of the office to network, here are a few other ways to make connections digitally that will aid you in the future.
LinkedIn – Working closely with a media contact? Don’t forget to add them on LinkedIn. It’s a great way to keep track of where they’re working and see what connections you have in common. It’s also another outlet to reach them on.
Facebook Groups – I’m a newbie to both Buzz Girls and Czars, but seriously this is an awesome way to connect with others in the industry. While you have to be invited by a friend to join, posting in the wall of these Facebook groups will help you make quick connections and find any answers you’re looking for.
Twitter Chats – We’ve mentioned this before, but joining industry Twitter chats are a great way to meet new people and gain new, relevant followers.
Commenting – Have a favorite blogger or reporter? Comment frequently on their articles. It’s a simple way to spark conversation and also something you can reference when sending them an email.
Leverage Online to Meet – Nothing beats a face to face. Leverage your communications online to initiate a meet-up. Coffee, lunch, dinner, anything.
How have you networked and made connections online?