PR Twitter Tips: September 2014

Happy October! It’s finally starting to feel like fall – plaid scarves, lattes and all. Here are some of our favorite #PR101 Twitter Tips from the month of September. Thanks to all that tweeted.

pr101

: You don’t build a business, you build PEOPLE. And then PEOPLE build the business.

: “Everyone is a backseat driver in communications.”

: Starting a new project? Be sure to do your research and build a relevant media list.

: Not being there doesn’t mean that you are not accountable. Switch on, connect, follow-up even on the weekend.

: As a publicist, “patience” takes on a whole new meaning.

: Mad about sports? Crazy for tech? Fan of film? Whatever you love, PR allows you to pursue your passion.

: Emailing a photo? Don’t forget a caption! Editors may not know who is in the photo.

Make sure to follow us on Twitter @nycprgirls for more #PR101.

 

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Things That Shouldn’t Surprise You About a PR Girl

A PR Girl has a lot of quirks. Some better than others. Below is a quick collection of things that shouldn’t surprise you about a PR girl:

  • We won’t be putting butter in our coffee anytime soon.
  • We are the best at Tinder-ing for our friends, and getting them to go on that date
  • While we claim we’re “bad at numbers,” we’ve memorized our credit card (and our corporate card) for speedy online checkout
  • We can repair your high heels faster and cheaper than your cobbler can (use black nail polish to fix patent next time)
  • While we can have the mouth of a sailor, in front of an important client or your mother, we’ll be an angel
  • We reference The Cut more than we’d like to admit
  • We tell the taxi drivers which way to go, and know when to admit defeat and take the subway
  • Yes, we’ve seen Frozen, read 50 Shades of Grey and laughed at the Lego Movie. Because it’s culturally relevant.

 

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5 Habits of Millennial Media

The following article was submitted by Gina Joseph, Digital Engagement Manager at Cision. Here are 5 habits of millennial media and what that means when you pitch.

Like so many other J-School grads in the mid 00’s, I exited college with a journalism degree only to develop a career based around marketing and PR. But it has given me an interesting perspective on the relationship between journalists and PR pros, and helped me in my role when it comes to relating to the media.

5 Habits of Millenial Media

For those journalism grads who landed writing and broadcasting jobs, the landscape has drastically changed from where it was 10 years ago. And with those changes came new skills, more responsibilities and a steep learning curve. So what’s the best way to catch the attention of the millennial media generation?

  1. Ask them what they like to cover. With a leaner staff, outlets are requiring more breadth from journalists. This is particularly true for millennials who started their career in trying times for journalism. As a result, a quick search may not give you a clear picture of their preferred beat – so ask what they most like to cover or check their Cision profile for their comments and preferences.
  2. Turn the supporting cast into the A-list.You’ll score points with millennial media if you share more than a headshot after they have interviewed your client. This generation of journalists know that great photos and video help their content perform better online. At web-only outlets like Gawker, the newsroom is run with a leaderboard that reports on performance of content in real time.
  3. Be an authority.With fewer journalists and more content than ever, millennial reporters are spread thin. More than previous generations, millennials expect to easily find information on a potential source. If your client wants to be the authority on a topic, make it so on your website. Original content may just bring millennial media to you.
  4. Follow their career.When millennial media move to a new outlet, say congrats! (Cision’s @media_moves Twitter handle will keep you apprised of recent outlet and journalist changes). You both have long careers ahead of you and staying in touch not only keeps you in-the-know, but can make your relationship that more productive (and happy). Find a good excuse to connect, even if it’s just sending a note on one of their stories you liked.
  5. Find them on Social. Speaking of Twitter, building a relationship via social media is becoming more widely accepted, and you’d be hard-pressed not to find a millennial journalist on at least one social platform. Notice I didn’t say “pitching via social media,” as social is first and foremost a channel to engage and interact. Once you have built that relationship, you’ll know whether your media contact minds a pitch or two coming in through a tweet or Facebook message.

 

What are some tips you have with connecting with millennial journalists?

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Look for the Happy News

The past week or so has been exceptionally anxiety-ridden in the 24 hour news circuit. In the San Francisco office there is a television in the pit always set to CNN, which can either be incredibly informative or just plain sad and depressing. While I don’t believe in being positively ignorant, I do think you are allowed to put a filter on your news time and time again. The past few days I’ve tried to look for “Happy News.” Here are a few examples:

Where do you go to get happy news?

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