It’s a Marathon, Not a Sprint

I used to use the above phrase with my college girlfriends when we had a week of fun ahead and needed everyone to stay top of their game. Lately, not so much. The office has kicked into high-gear with events before the holidays and 2015 planning is in full effect. Since it’s Marathon Week in New York, we wanted to share some tips on how you can keep sane when work has you going for miles and miles.

Breathe – It’s all going to be OK! Simple breathing or long breathes help tremendously when you’re stressed

Water – Take care of yourself. Be sure to have water, tea or whatever keeps you comfortable. Don’t skip meals. Need to be thinking clear!

Watch Your Pace – It can be easy to slip into a harried frenzy, trying to get as much done as you possibly can. It actually results in more mistakes and work for you. Go slow, giving each task as much time as it needs

Look for Help – I can be the worst at this, wanting to handle everything myself and not want to delegate the assignments “I can do in a second.” If it’s quick but you can’t get to it until you handle 5,128 other things, send it off

Congratulate Yourself – Celebrate the small victories throughout the day. With each item crossed off your to-do list or crisis handled, give yourself a pat on the back

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From the Inbox: Ready to Throw in the Towel

Hi guys!

I’ve been reading your blog for a long time and I absolutely love it. It is a daily must read for me. Here is my question.

I graduated with my BS in public relations in 2013. At the time of my graduation, I was interning at a major network for 7 months. I decided to leave and take the summer off; just to enjoy myself and really hone into what I wanted to do with my life and career. In September, I started interning at a wedding website. It was fun and fulfilling but I wanted to do something else.

I ended up leaving and interning at another place, this time a fashion PR agency. That was an amazing experience and that place taught me everything I wanted to know about Fashion PR. I left after 6 months because I didn’t want to be a unpaid intern anymore. Since I left that agency, I have been finding it hard to get a job, let alone an internship. I apply to at least 5 to 10 places a day and it seems that applying to jobs has become a job itself. But after months of nothing, I am getting tired and I want to throw in the towel.

All my friends and family have been telling me I should try something else and come back to PR, but I’m really not sure. I don’t want to give up because I know that PR is the field that I want to be in. But at the same time, I feel as though the longer I go without a job or internship, the harder it will be for me to get anything. I would love to know what you guys think I should do!

Throwing In the Towel

Thanks for the honesty in your note. This is a super tough position to be in that I’m sure a bunch of people can relate to. First, have you considered going back to the Fashion PR company you interned with? Keep in touch with them for any open paying positions. Second, start scheduling some informational interviews. Find PR agencies you’re really interested in and hone in on getting a foot in the door. Give them a call and ask who you can speak with about an informational interview. Learn all about the company and express your interest in working there once there’s an entry-level opening.

If you really can’t find anything at a PR agency, have you looked for any in-house? Sometimes PR jobs can be created last minute. Make sure you’re only applying to positions you’re really interested in and spend time making sure your resume and letter stand out. It’s easy to determine when someone is just hitting send on emails and sending their resume to many companies versus a person that’s genuinely interested in the company and has done their research.

My advice to  you would be to stick with finding a PR job. Don’t sector yourself into another job and waste your time gaining experience in something you’re not going to want to pursue. The right opportunity will come with time. Just focus on sending your resume to the right places. Quality versus quantity.

Best of luck!
Xo, A

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Light up the candles…


Wishing our fearless leader, Adrianna, a happy birthday.


Relate Your Professional Goals with Your Personal Life



I had my yearly review recently, and it couldn’t have come at a better time. Things have been so crazy insane at the office, I haven’t had a chance to slow down and check in on what I’d really love to improve on (hint – one of those things is time management). While a majority of the feedback was positive and all of it had to do with work, I did notice that those things I need to work on can also go back to my personal life.

Sometimes you need to segment work into its own little box, and that is just fine. Whether it’s just too stressful to take home or you have something else really important going on (and you should!), it’s ok to keep work at work. However, if you’re feeling a little uninspired or lacking the drive you used to have, maybe it’s time to bring work back into the spotlight again. Relate a few things you could improve on or amp up to other areas of your life. You might be surprised! For example…

Creativity – When I’m swamped, the last thing I feel like I have time for is brainstorming or being a “fun thinker.” Try to think of it less as work and more of play. Adrianna and I just went to a painting class and I love how inspired I felt afterward. Even trolling around on Instagram can help you think of a few ideas for clients or social media platforms

Management – As you move up the ranks, delegation and management becomes more and more important. But it doesn’t mean you have to be boss b*tch. Completely the opposite. If you know you have to work on being more assertive or delegate tasks, try to do so at home or in your social life as well. Maybe that means asking your friends to help out with a dinner party instead of doing it all yourself. Or finally say something to that pesky dry cleaner who always seems to leave your coat with a stain on it…

Organizing your time – This is a big one for me, because I am a natural procrastinator (even with the blog). Again, I need to take it out of work and look at how this can benefit my life as whole. Learning time management skills would take a huge pressure out of my life, and help with those feelings of stress I always get when EVERYTHING seems urgent

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