Confession: I Love Procrastination

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As a somewhat successful PR person, this is an embarrassing thing to admit. I’ve always been a procrastinator. I’d rather squeeze a few more minutes out of being lazy, finding distractions, or indulging in guilty pleasures before I have to get to the task at hand. Even if I know I would be done with an assignment or job in an hour, or a half an hour, and I could continue with my distraction after that time, I’d rather keep away from the work until the last possible minute.

And here’s the thing – I love it.

I love not getting out of bed until I would be late with one more minute spent under the covers. I love combing Pinterest for decor ideas before going out in the cold for lunch. I’d rather keep answering emails and reading the news until I have to start writing that press release. I love it. To me, that feels like balance. It let’s me feel like I have control over my schedule.

If you haven’t guessed, it’s a false-sense-of-security kind of relationship. And it’s cyclic.

Bills go unpaid. Deadlines are missed. This leads to more stress and more of a feeling that I “need a break,” which in turn leads to more procrastination. I know, it’s insanity.

So each day, I have to remind myself not to procrastinate. I have to remember that while momentary pleasure may feel like I’m “getting what I want,” I’m actually never really in control of my schedule and this is a mirage. Hard work will pay off, including with time off and easy days at the office.

How do you avoid procrastination?


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When “Phoning it In” Is a Good Thing


Take the above with a grain of salt. I’m not recommending that you kick up your feet and tell your to-do list to put it where the sun don’t shine. But I am suggesting that sometimes, when you’re able, to take a step back. I had that experience recently, when I looked ahead at my calendar and almost had a meltdown. Between client meetings and presentations and pitching responsibilities, I didn’t know when I would be able to breathe.

But then I did. I took an objective look at my to-do list and crossed off the things that I could either delegate, get help on, or really weren’t as big as I was making in my head. Then those items I was dreading, like meetings I was nervous for or slides I needed to do, I decided I would take all the stress out. I just did it. Without emotion. And at the end of the day, I was surprised how much energy I had left over!

Most of the time, it’s wonderful to get passionate about your job. It helps fuels you and your team, it gets your client excited, and it helps you come to work each day. But in busy times it can sometimes drag you down and take too much energy. Sometimes, “phoning in” your passion just to get the work done efficiently and you have some time to think can open your eyes to other possibilities and new passion points.

How do you control your emotions in a crazy week?


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From the Inbox: English Is My Second Language


I am writing this e-mail to you girls to ask a specific question about public relations. As a French student who is strongly interested in this industry – I would love to work in entertainment PR in an English-speaking country or foreign country – I would like your thoughts on being a French-speaking PR girl in an English-speaking country. Would you say there are jobs/internships opportunities for people whose mother tongue is not English even though they speak it fluently?

Thank you in advance for taking the time to answer my question.

-Lost in Translation


Without a doubt, 100% there are plenty of job/internship opportunities for you. Speaking another language is something that is glorified in the this industry – not looked at as a downfall. Make sure to spotlight this on your resume, along with any other languages you’re able to speak. Depending on the clients you get involved with, this can be seen as a major asset. Continue to work on your English writing throughout the rest of school. Besides verbal communication, writing is one of the most important aspects of our industry.

Best of luck, and don’t let this discourage you from anything.

Xo, A

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From the Inbox: Connections From Another Country

Hi A & M,

I have to say your blog and both of you are so inspiring to me. I’m in my first year of school and so many of my classmates find your posts extremely helpful on a daily basis, so big thanks for being so fabulous!

So this question is coming all the way from Canada, although my location is changing very soon. I have one more year left of school and will be graduating and moving to San Diego because of my partners career. I want to get the most out of my internship in school and take advantage of all the connections I make, being on committees and going to social events, but I don’t know how to put them to use if I’m going to be living in another country after graduation.

Before I started school, I interned for Fashion Magazine in Toronto, which was an amazing experience, but I found that although I made connections there, I moved again for school and I feel like I’m back at square one. I’m concerned that it will be difficult to make connections that further my career if I’m moving all over the map.

I’m wondering if there are any tips or strategies so that I can use my past experiences and connections in another country.

Thank you again ladies and wishing you all the best!

Congrats on your upcoming move! This is a great question. While it may seems like your connections are useless now, you might be surprised how they will help in the future. Your connections know people, who know people. Start asking around if anyone you know has California contacts. Ask to be introduced to them if so. Don’t be afraid to ask questions – people in our industry love connecting people.

Make sure to follow your current contacts on social media – LinkedIn, Facebook, Instagram. This will help you keep up with any of their job moves, personal milestones and whereabouts. When you see they got a new job or promotion, send a congrats note. You never know who will move where. If you realize you haven’t been in touch with someone in a while, send a quick email asking how they are doing. Make sure you send all of your contacts your new email and job information once received. This way they can get in touch with you easily as well.

Your past experiences in Canada will allow you to bring a unique perspective to the industry that not many people have. While it may take a little time to adjust, your knowledge of the Canadian culture will be tapped when necessary.

Hope this helps – and best of luck.

Xo, A

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