PR Twitter Tips: July 2014

Happy August 1! Thinking about the fact that it’s already August makes me very sad. This summer flew by way too fast. Here are some of our favorite #PR101 Twitter Tips from the month of July. Let’s make the most of our last month of summer and tweet us using the hashtag.

pr101

: Always ASK questions. Your employers can’t read minds nor are they expected to. A clarified job is a good job.

: Ditch the cookie cutter cover letters.

: Even if you are starting out as an intern, it’s important to act as a professional at all times.

: “Good PR is just a method of operations, just as good personnel work is a method of operations.” – A.W. Page

: To succeed, you must surround yourself with success.

: Play it cool around celebrities. Even though it’s not always easy.

: NEVER ever start a pitch with “Dear editor.” Do your research!

: PLEASE NOTE: A Media Kit and a Press Kit are two completely different things.

: “Advertising is what you pay for, publicity is what you pray for.”

Make sure to follow us on Twitter @nycprgirls for more #PR101.

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Last Night’s Intern Queen Party

Last night, M and I attended the 4th Annual Intern Queen Party at 404 in the city. The venue was packed with recent graduates and hopeful interns networking with one another and the impressive group of panelists. The panel included executives from Macy’s, Sirius XM, Us Weekly, Ann Taylor, Chanel, NBC Universal, the Rachel Ray Show and more. We were asked a series of questions while on and off the panel. Here are three of my favorites.

Intern Queen Party 1

What looks better on a resume – several different internships or sticking with one internship for a long time?

This honestly depends on the situation. Neither looks better than the other. If you find an internship you love, and stay for two semesters, that’s great. Stick with it. If you hop around and try different internships, for example, one in beauty and one in fashion, that’s perfectly acceptable as well. Interning for several different companies allows you to experience different facets of the industry and will help you determine what you’re most interested in.

How do I get a PR internship if I don’t have any experience?

One of the panelists said it best – everyone has experience doing something. It’s all about how you spin it on your resume. If you work at a restaurant you can say you waited tables, or you can say you serviced customers in a high-stress environment. Everything can be presented a way that fits into the career you’re trying to pursue.

Intern Queen Party 3

Should I stay with my current internship in advertising or try my luck finding at finding a PR internship since I’m curious about the industry?

Definitely give a PR internship shot. Again, now is the time to get all of the experiences you’re interested in. It will make you more well-rounded once you graduate and will help you determine what career path you would like to pursue.

A big thank you to the Intern Queen, Lauren, and everyone that came to support us. And a big thank you to Ann Taylor for outfitting the panelists – including myself :)

 

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What to Wear When… You’re on Your First Interview at a Creative Agency

Interview styling can be tricky, especially if this is your first season of interviewing for internships or your first job. Even if you’re a seasoned professional, what to wear on an interview totally changes depending on the profession, the office, and the weather. You could be interviewing for a conservative office one day and a laid-back small shop the next.

Here are a few outfit options that will hopefully serve as guidelines when you’re planning your next interview ensemble at a creative agency. I’ve also included a few things to remember when planning your outfit and accessories – there are some little things that your interviewers will definitely notice, and you want to be sure you’ve got on lock.

Creative office interview At a Creative Agency…

You’ll notice above I’ve stuck to a black/white color scheme for the most part, with pops of color. Personally, I think black and white make the cleanest, simplest statement without having to go overboard (not to mention, they flatter everyone no matter your complexion). Stock up on classic shapes in these classic colors, and it’s hard to go wrong.

For creative interviews, I like colorful flippy dresses (just watch the length) with sharp black flats (heels would be too “going out”) or a skirt/shirt combo with classic pumps. If you prefer pants, a black jean or crisp ankle pants with a jacket (this one is more versatile), beautiful blouse and pumps (cheaper) are acceptable. The key with dressing for a more creative agency is working with fun accessories to showcase your personality. A chunky necklace, or wrist candy (also love this one and this one) can be a good way to show off who you are – so long as it isn’t distracting. I like a more classic bag no matter the interview as well.

Always Remember…

  • Make sure your clothes are either dry cleaned or newly washed before wearing. ALWAYS use an iron to get out wrinkles.
  • Never wear stained or torn clothing
  • Check your shoes to be sure your heel tips are OK and not ratty (no nail clicking noises)
  • Never wear open toe or platform shoes to an interview
  • Check your manicure. It’s totally OK to go bare-nailed. ANYTHING other than chips
  • Remember your hair – should be brushed and out of the way. If you can leave it down and not fiddle with it, go for it

Keep a look out for the next post… what to wear to your first corporate interview

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6 Things PR Girls Stress the Most

It’s no secret that PR is a stressful career. We outlined why PR is so stressful, but here a few things that stress PR girls (and boys) the most.

PR Girls Stress

  • Whether or not your client is happy. It’s a daily struggle to constantly keep your clients happy. You want to make sure they’re satisfied with your performance, results and overall ability to help their brand. Clients can disappear and leave important emails unanswered which stresses out even the best of us. Are they unhappy with the agency? Are they firing us? What went wrong? More than likely, everything is fine and your client is just bogged down with emails.
  • New business meetings. Pitching new business is always nerve wracking. You go through several rounds, unsure of whether or not the potential client really likes you or not.
  • Unanswered pitches. There’s nothing more stressful than having to press on your client when no one is interested. When all of your pitches go unanswered and you have no results or feedback to share, it’s time to switch it up.
  • Pulling off a seamless event. Your client finally agrees to let you put on an event and you want it to be perfect. Whether it’s media or consumer facing (or both), pulling together an event is always stressful. Because every detail needs to be perfect and seem effortless.
  • Feeling uneasy about your performance. Every year, PR pros get their review. Even though we work on teams, PR can be cut throat when it comes to expectations of your performance. We’re constantly stressing whether or not we’re delivering enough and making our bosses happy.
  • FOMO.  Missing an email, being out of the office, and even putting the phone down while on vacation. PR pros constantly stress missing out.

What stresses you the most?

image via

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