From the Inbox: Getting Reporters Attention

Hey ladies!

First and foremost, I want to thank you both for creating such a relevant and helpful blog for us fellow PR girls. I religiously read your daily posts, constantly comparing and contrasting my own experiences with yours.

So, I finally got my break in the PR industry with an upcoming event. This is my first big gig and I’m beginning to develop the press materials needed to launch this event out of the water. What I’m struggling with is, how do I effectively pitch it and push out the content I’ve created to the press? What are the beginning steps to grabbing a reporters attention? Should I give them a single press release? Or should I send them a few informational pieces along with it? Is email the best form? What would you do to begin the hopefully long relationship/conversation with a reporter(s)?

Screaming for Attention

Getting Reporters Attention

First off, congratulations on your first big event! The first one is always the hardest. Many people starting off have the wrong impression on how to grab a reporters attention. We’re told in school that we send a press release or media alert and get responses. False. Grabbing a reporters attention is extremely hard and the best way to do it is to be personal, short and to the point.

Give them a call to make the introduction first. If they don’t pick up, write an introductory note about yourself. Tell them who you are, who you’re working with, a quick sentence about the event you have and how you would really like to meet them at the event or for coffee or drinks. This should be no more than 3-4 sentences. Think about how you would realistically make a new friend. You wouldn’t make a new friend by sending a press release. Who would want to read that?! Once the introduction is made, then you can send along further details.

Also make sure you’re not just sending note blindly. Do your research on each reporter. See what he/she covers and call that out in your note. Look at their social networks to get a sense for what they are interested in and see what you have in common. Getting personal with reporters is the best way to form long relationships. The best way to effectively pitch is to know exactly who you’re going to and strategically personalize each email.

Hope this helps, and best of luck.
Xo, A

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Using Press to Get Press

Using Press to Get Press

Yesterday, a colleague of mine brought up a good point. One of these best ways to garner press is by using other press. What does that mean? Basically when you secure a notable piece, say it’s a trend piece in the New York Times or a product round-up in Good Housekeeping, leverage that article to garner your client additional press.

For example, send that article to broadcast stations, pitching it as a hot topic or table top segment (along with an expert). Use it to support your pitch as to why the topic is relevant. Be mindful though to not send the piece to competing outlets. You wouldn’t want to send a NYT piece to the WSJ. Also keep in mind that this doesn’t mean every placement you secure will garner additional coverage. Just the ones that are noteworthy and translate well into another media outlet.

This also works particularly well when you’re pitching a client that’s an expert. When pulling your pitch together, make sure to use previous press clips to show the credibility of your expert. This goes for print, online and broadcast.

Use this as a time to think about what press you’ve secured recently if it can be used to get other media coverage.

Have you ever used press to get press? Tell us how.

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Finding Adventure Everyday

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The past week I’ve been counting down the days to July – I have a few trips planned and the beach to look forward to (not to mention the upcoming long weekend). In my impatience for something new to pop into my routine, I realized that I was being a little silly – the spontaneity I was looking for is totally my own making.

This article from Huffington Post has encouraged me to look outside my daily routine and stop saving the super-fun times for special occasions. Not only does getting outside your comfort zone and challenging yourself promote those happy-hormones we all like to have, but it also promotes creativity and sociability. So this summer, I’m going to try to challenge myself to do something new every day, no matter how small. When my inclination might be to say no (and just hop on the couch to watch Scandal), I’m going to try to say yes. Here are a couple ways you can find a little spark of adventure in your every day:

  • Try a new beauty or fashion trend that you never thought you would take on, whether it’s color mascara, chalk in your hair, or a crop top on Saturdays
  • Walk the OPPOSITE direction of where you usually go for lunch, and bring a friend! Find a place to sit down and actually take a lunch break (it feels like mini-hooky!)
  • Make baked goods at home one night after work. Bring them into the office to share with everyone
  • Go to the same bar every weekend? Go to a completely different part of town for a completely different vibe
  • Go to the department store and try on those $600 shoes. Or even better, go to the jewelry store and try on that diamond!
  • Devoted to your spin class instructor? Change gears entirely and try rowing or a bootcamp class, or join a sports league
  • Watch your favorite Food Network show and make a recipe 100% from start to finish, with no shortcuts
  • If you usually work out alone, ask a friend to join you for a run
  • Offer to babysit for a friend while they take a date night
  • Host a game night – this could become a tradition if you start to love that winning high

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Six Reasons Your Resume Isn’t Getting Responses

In April, we highlighted the top five resume mistakes you’re most likely making. As recent graduates are tirelessly sending out their resume to as many job listings as possible, many aren’t getting any responses. Here are six reasons as to why employers aren’t biting on your resume.

  • You didn’t review requirements. Most job listings include requirements for the position. Make sure you meet all of the qualifications before carelessly submitting your resume. It’s a waste of your and the employers time.
  • The format makes it difficult to read. Your resume should be consistently formatted clearly with appropriated qualifications highlighted at the top.
  • You didn’t follow directions. Some employers outline how they would like resumes be submitted. Make sure to follow directions carefully. Email if it says email, use the web from if requested, etc.
  • The listing is outdated. Check the date of the job listings. Most of the time they’re over a month old and the position is likely already filled.
  • You didn’t follow-up. If you submitted your resume via email, follow-up several days after. If it’s to a general HR email, you most likely won’t be get a response. See if you know anyone that works at the company or research a person HR contact. If it was through a job listing, do the same and find the most appropriate person to follow-up with. Otherwise your resume will be forgotten.
  • You have a reused resume. It’s sometimes obvious to employers when you’re just copy and pasting your cover letter and resume to multiple employers. Personalizing your emails and resume to each position is key.

Have you been sending out your resume tirelessly? Tell us what you’re experiencing!

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