How to REALLY Enjoy Your Holiday

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I’ve been looking forward to the July 4th holiday for weeks now. Not only is it one of my favorite holidays of the year, but also it’s a welcomed break amid a month of work craziness.

There’s a lot of pressure to relax and kick back on weekends like this one, especially with Pinterest and Instagram telling you at every moment that you must be having fun. Before you embark on your red, white and blue endeavor, whether it’s at your apartment or on the beach, here are a few reminders to help you kick back and really enjoy your weekend:

Watch your expectations – There’s nothing worse than pumping up a weekend or trying to “force it” when you have three open days to do what you wish. FOMO is a dirty word. Do not overextend yourself or bend over backwards to make an “epic weekend” happen. Epic things happen because they’re spontaneous!  Enjoy the quiet if that’s what you have

Turn off everything – Remember to take pictures for memory sake, but avoid uploading every cocktail, picnic blanket, and beach scene you see this weekend. It’s not a competition! Lay back and enjoy the summer’s breeze before you decide to plug in and tweet about enjoying it

Do something new! - Even if you’re just in your hometown this weekend, why not try a new restaurant or go to a part of the city you rarely see? Or what about testing out a recipe you never tried and setting up a little picnic outdoors? New experiences are great bonding moments and lead to fabulous memories

No email – Check it once in the morning and once in the late afternoon. No more than that

Be grateful for what you have - This weekend is all about celebrating the land of the free and the home of the brave. Sit back and be grateful for the opportunities you’ve been given and the beauty of what’s around you. USA!


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PR Twitter Tips: June 2014

Happy July! 4th of July is around the corner and we’re having major office ADD. Here are some of our favorite #PR101 Tips from June. What a great month. Thanks to all that contributed.


: Leaving notes for colleagues I’ve worked with. A way to stay connected.

: Social media is an ingredient, not an entree! Think about all your tactics in your strategy.

: Use your internship as an opportunity to shine! Make a point of always contributing to brainstorms & meetings!

: If you want to be successful, the word “quit” can’t be in your vocabulary.

: Feedback and communication has to come from both ends, the client and the publicist!

: “Ask yourself- if I scrolled past this in my inbox, would I stop and look at it?” Pitching tips by .

: Learning to ALWAYS ask questions. Never be without clarity on your job.

: Look after your personal online reputation.

: Identify anecdotes that ‘show’ instead of  ‘tell’ your brand’s story.

: Always keep in touch with good contacts.

: “Rejection is nothing more than a necessary step in the pursuit of success.”

: If you don’t tell your story, someone else will.

: PR starts when you walk out the door…if you’re in the public eye you’re never off the clock.

Make sure to follow us on Twitter @nycprgirls for more #PR101.

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What to Do When You Run Out of Time

@*bellaMUMMA {life is beauty-full}: loving... WRIST CANDY #2

It happens to the best of us. You try your best to meet a deadline but it just doesn’t happen. Whether it was poor preparation, distractions beyond your control, or another client emergency that took over the hours you wanted to dedicate to a project, you’re now out of time.  With the holiday coming up (and the World Cup on everyone’s mind), time is almost sure to be lost.

It’s embarrassing and disappointing when you miss a deadline, but the best thing you can do is move quickly to solve the issue. Here are a few key things you can do:

Flag a new, realistic deadline – Let your supervisor know when you can actually get the assignment completed. Hopefully this is within the next hour or two. If not, move on to…

Ask for help – Raise the white flag and ask for support. It’s best to do this as soon as you realize the project is going to be late. As a colleague if she/he can jump in and provide some counsel or even take a little chunk of the work off your plate

Create time – Are you booked with meetings? Is there a fun after-work activity you were planning to attend? Time to clear your schedule. You’d be surprised how much time is taken up by “quick meetings”

Push back on the deadline – So long as your supervisor is aligned, push back on the deadline with the client. Usually, EOD and first thing the next morning isn’t too much of a difference to a client, but to you, it’s at least a few extra hours of work


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Sh*t You Hear in the Office Before 4th of July Weekend

It’s the Monday before a long awaited holiday weekend and the office is buzzing. Have you ever been in an NYC office with girls before 4th of July weekend? If not, here’s some of what you’ll hear…

Shit You Hear in the Office 4th of July Weekend

  • Are you headed east for the weekend?
  • My juice cleanse delivery is 25 minutes late.
  • Can I purchase a gym membership just for the next 3 days?
  • What did you buy this weekend for the 4th?
  • What time are we catching the Jitney on Thursday?
  • Can you send me a picture of everything you’re packing?
  • What are you wearing to the white party? Is cream considered white?
  • I’m so pale. Want to get a spray tan with me on Wednesday?
  • My waxing lady is off for the holiday. HELP.
  • It’s a short week and Thursday doesn’t count, so it’s pretty much a three day week.
  • Can I crash at your share house this weekend? I’ll pay my way in beer and wine…
  • It’s day one of my cleanse and I’m starving already.

What are your plans for the 4th?

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