How Do You Know a Company is Legitimate?

Time and time again we get emails from PR hopefuls asking if we know of a certain PR company and if they are a good, legitimate company to work for. Beyond the typical big agencies, there are a ton of boutique firms across the country that are just as great to work for. Before you accept any job offer, especially if you’re coming from abroad, make sure you look into the company as much as you can. If you have any doubt about the legitimacy of the company, here are a few ways to dig deeper…

Is this a legitimate company

  • Look on LinkedIn. Look at former employees who have worked for the company. See what their past/current experience is.
  • Dig on the company website. Look at their list of clients and past work. Check the contact information.
  • Google. We’ve said this a million times but Google is your best friend. PR girls are meant to be detectives. See what information you can find on the company. Google some of the agencies client work.
  • Check A great website that gives honest reviews from former employees of the company.
  • Base it on your correspondence. If your conversations with the company haven’t been professional or positive, it’s a red flag.
  • Ask around. This can be hard for people in different cities/countries, but ask some friends in the industry. Maybe they know someone that has worked with the company.
  • Go with your gut. If something feels off, then move onto the next opportunity.

What are some other ways to look into a company?

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Practice the Act of Gratitude

It’s been quite the week – after several events it feels like a full month has gone by. Since I can’t make time stop, I’m trying to practice gratitude more and more. Specifically, saying three things each morning or night to myself that I’m thankful for in my life. The key is to be not too general, and try to say three new things every time. For example, today my three things were:

  • I am thankful that I can finally sit down in a comfy chair after four days of events
  • I am grateful for the positive attitude my teams brought to our work this week
  • I’m thankful for my mom’s helpful advice and loving attention during times of stress (sometimes she’s my voice of reason in the crazy world that is PR)

I encourage you to try it this week. What are you grateful for?



The 5 Mistakes PR Girls Make Every Day

We could write about dozens of mistakes PR girls make every single day. Our lives are so crazed with client emails, meetings and events that we often don’t take the time to step back and reevaluate what’s going on. Here are the top five biggest mistakes we’re all guilty of.

Top 5 PR Girl Mistakes

  • Jumping the gun. Daily we have instant reactions to a client or media emails and respond without thinking strategically. Take time to read everything through and think about the next best step.
  • Hitting send without proofreading. Double check every single email, deck, press release you send. Also double check exactly who you have in the “To…” line.
  • Not doing your research. We can’t stress this enough. Research every single reporter you reach out to. See what they covered in the past and what they’re currently writing about. Look at what’s going on in the news every single day. It’s vital to your PR success .
  • Forgetting to take a break or eat. Take a 10 minute walk. Stop doing work for 5 minutes while you’re eating your lunch. We’re so busy that sometimes we forget to eat. Being hungry only makes you more exhausted and moody, plus and we all know it isn’t good for our metabolism.
  • Stressing the small stuff. When a reporter sends you a mean email back or your client sets off a fire drill, we tend to over-stress. Keep calm and keep moving along. This too shall pass.

What are some other big mistakes?

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Skill to Conquer: Trust Yourself

Life isn't meant to be easy,it's meant to be LIVED.Sometimes good,other times rough.But with every ups and downs,you learn lessons that make you STRONG.

One of the skills I’m working on with myself is learning to trust myself. In my job, a lot goes on at once all of the time. So much multi-tasking and multi-thinking that sometimes I find myself running on autopilot. That’s because I have some experience behind me and I can feel confident in my decisions in the office without thinking too much about it.

It’s out in the “real world” that I want to tune into my gut a bit more. While I think I’ve made some pretty good decisions in the past – moving to the West Village, leaving my big agency job 3 1/2 years ago, upgrading to Spotify Premium – as life goes on you begin to see some big steps ahead. Instead of tripping out over what might be down the road, I’m trying to get center and work on my relationship with me.

Here are some ways you can tune in with your own instincts:

Talk it out – Sometimes our mind plays tricks on us. We can build up a situation in our head, and it turns into something that is not at all reality. As you’re trying to figure out your bearings, share any concerns with trusted friends or peers. They’ll be able to reflect back to you any ridiculousness you might have convinced yourself of, but also pinpoint where you are right on

Take time to reflect – When making any kind of decision, even if it’s where to go for lunch, take a beat and remember how it feels when you make a good decision and when you make a bad one (for example, when you go for the dry toast and egg whites at brunch instead of the pumpkin pancakes). Learning your reaction to those little good and bad moments will help you develop your intuition. Your gut will start speaking to you (if you’re still deciding on pancakes, it might really talk to you)

Listen to your true voice, but not your fear - Some speak of intuition like a true calling or bell ringing, and there is certainly a difference between your intuition and the voice of fear. Fear will make you anxious, nervous, and unsure. Your intuition will always be a confident voice, and your next action will be clear. While it might take a couple days for your true voice to come through, it always does. If you’re unsure about a situation or a decision, don’t act just yet. Take some time for yourself. The answer will present itself.

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