From the Inbox: Back to Basics?

Hi ladies,

First off, I love your website. All of your blog posts are completely relatable, and I read your guide religiously. Your tip about the perfect follow-up helped me land some great coverage.

I started in PR after the agency I interned for hired me after graduation. After about a year I was laid off due to downsizing and decided against pursing another full time position because I wanted to move to a new city. Now, several months later, I’m having difficulties finding a full-time job in my new city and I’m not sure if it’s because I’ve been out of the industry for so long. I had several great interviews with a small but growing company, but due to my experience level they offered me a part-time internship instead. It’s unpaid and not guaranteed to lead to a full-time position, but it’s a company I would love to work for.

Do you think I should accept the position to get back into the industry and add to my resume, or should I keep looking?

Thank you for your help!

-Back to Basics?

Back to Basics

This is a situation many find themselves in. If the internship doesn’t have a good chance of leading to a full-time position, then I would say keep looking. Ask the company what the odds are of getting hired and how long the internship will last. If this is a company you would kill to work for, then take it. If not, keep searching for something that is more reasonable. With over a year of experience under your belt, you are still qualified for an entry-level position despite the gap in your resume.

If you can’t afford to go back to being an intern, then don’t. It could lead you to accepting a position you might need to leave. Keep in touch with the company and let them know to contact you if any entry-level positon arise. Go to networking events in your new city. Connect with people on LinkedIn. Get yourself out there more and you’ll be surprised what opportunities you’ll find.

Best of luck.
Xo, A

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Must Have Fall Shoes


Adrianna and I are doing a little bit of shopping this weekend, I couldn’t be more excited. Fall shopping is probably my most favorite, because it means lots of layers and fun new trends to experiment with. My biggest focus might be my shoe collection, because it seriously needs an update. Here is what I’ll be looking for…

I am glad the strappy sandal trend is still going. I love this look! I’ll be going for something in a classy-sexy print like leopard or an intricate design.

Fun pumps are a must for fall to add some interest to your outfit. I like these and these.

Black, classic booties are a must do, and can take you from an office meeting with a skirt or dress to a night on the town in jeans. These celebrity picks from Fergie’s line and Kristin Cavallari are affordable and unique.


Why Timing is Everything

Unless you live under a rock, you know that yesterday Apple made its announcement about the iPhone 6 and iWatch. At the same time of the announcement, Snapchat distributed a press release settling an embarrassing legal battle with a previous cofounder. Coincidence? I think not. The news about the new Apple products overshadowed any news about Snapchat. In fact, articles are hitting today simply talking about the planned timing of the Snapchat release. Snapchat has no comment.

Why Timing is Everything

Timing is everything when it comes to our relationships, jobs and everything we do in PR. In both a good way and bad way. Whether it’s the minute you hit send on a pitch, execute a new PR campaign idea schedule an interview or press release, the news around us is ever evolving and as PR professionals we need to be cognizant of that.

Tomorrow is the 13th anniversary of the 9/11 attacks and many of us will continue our jobs as usual. But review those pre-scheduled tweets and reconsider distributing your release on another day. While we can’t control what goes on around us, we can be strategic in our timing.

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In the PR world, it’s easy to have a sense of FOMO at the drop of a hat – aka, the Fear Of Missing Out. Being entrenched with the media, your eyes are consistently perusing over social posts featuring a fabulous fashion blogger who is on a press trip in Italy or a makeup brand who is hosting a party in Meatpacking District. If you’re still in school, you may be exposed to FOMO in more professional ways – as you see your classmates begin internships or Finance majors offered jobs at the beginning of the year. You sense that you’re missing out on something, and not sure how or why but you want to keep up.

But like the GIF of beautiful LC above, FOMO can turn you sad and lonely. Instead of getting a plan in place and working for your own goals, you’re working on keeping up with Joneses. Our only advice – don’t. There is no point. 

Especially during this week when there are Fashion Week shows, new internships starting, weddings, and too many activities to keep track of, try to bring yourself back to your own passions. Life is full of more opportunities than you know, and they are all just for you! Be open to receiving your own exciting experiences, and they will come your way in a flash.

Just remember – no fomo.

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