From the Inbox: Do I Chase My Dream Job?

Hi PR Girls!

First let me say how much I love your blog and all the career tips you give to aspiring PR girls like myself.

I am a graduating senior this year, and from my dedicated job search I was offered a paid summer internship at a well-known PR company. As a backup, I had already planned on returning to my previous fashion PR internship which I worked this past fall. I really want to land a full time position at this company, which is the reason I was willing to return as an intern. However, a full time position is not a guarantee at all. It is at a well-known fashion PR agency, and many interns haven’t succeeded in moving up.

This is a dilemma for me because the new internship is not only paid, but it’s in a field not related to fashion. Since fashion PR is the industry I want to get into, I’m not sure if I should take a risk and return to my previous internship as an unpaid intern and hope a position opens up, or take the paid summer internship (which has a better chance of turning into a full time position), but it’s not in an industry I’m interested in at all.

Would it be a smart move to start my career at a company that would help me develop my skills as a PR professional? Or do I hustle and work for free and try to land a full time position at my dream company?

Thanks for all your help!
-Dreaming PR Girl

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This reminds me of a dilemma I had when I graduated. Do I follow my “dream” PR field – entertainment – or take a position that’s paid in a different field. I ended up taking the paid internship because I was living in NYC and needed some sort of income. The good news – I ended up getting hired and stayed at the firm for over three years. I developed many skills, learned so much about what I was/wasn’t interested in and ended up realizing my niche wasn’t entertainment PR.

If you’re dead set on fashion PR and can afford to live without an income, take the fashion PR internship. Communicate frequently with your managers and let them know that you would ultimately like to be hired. Don’t avoid the topic. Be straightforward and ask what the chances are. Otherwise, you’ll end up wasting your time. Ask how you can become more engrained in the team and request to join client calls and meetings. You’d be surprised how receptive your colleagues will be.

The good news is that you’re just starting out and have a long ways to go. If you don’t get your dream job right now – that’s perfectly fine. Get experience elsewhere under your belt and reapply for positions at that company throughout the course of your career. You’ll ultimately end up doing exactly what you want if you work at it.

Best of luck,
Xo A

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10 Unspoken Rules of New York City

The other day I was riding the subway and started thinking about the obscene rules tacked onto New York City. There are some you would never understand unless you lived here, and some that you would never even think of even once you move to the city. Here are a few of the unspoken New York City rules – some of which I’ve broken, and definitely got yelled at for.

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  • Walking too slow and crowding the sidewalk. The obvious one, but if you walk too slow or hog the sidewalk with a group of friends, you will get plowed over and bitched at.
  • Stealing someone else’s cab. It goes in order of who raised their hand first.
  • Crossing your legs on the subway. I’ve been yelled at for this. I guess it takes up too much room?
  • Talking too loud on the subway during rush hour. You will get death stares.
  • Staring at someone else’s food. I’ve actually gotten yelled at for this also. Sorry, I’m hungry!
  • Striking random conversation on the street. Don’t do it. Unless you’re asking for directions or are one of the guys from Impractical Jokers.
  • Taking a phone call in the elevator. Nope. Apparently very rude.
  • Eating pizza with a fork and knife. People find this offensive. Including Matt Lauer.
  • Stopping to pet a dog. I actually understand this one. I’m just trying to get my dog to do his duty – and you’re interrupting.
  • Walking on the wrong side of the sidewalk. Hug the inside if you’re going to the direction of the avenue. I know, confusing.

What are some other unspoken rules of New York City?

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Keeping a Positive Perspective in Your Career

Since this winter has just decided to stick around FOREVER, I’ve been making small adjustments to be sure I don’t go completely crazy while cooped up inside or burrowed in my over-worn black down coat.  In the dead of winter and in the middle of new biz season/event season/hiring season, it’s also a little hard to get up every morning SUPER excited about getting to work.

Every 20-something (and 30-something, and 40-something) has those days where they wonder if they made the right career choice or if they’re happy in the job that they chose. While Adrianna and I love PR, we obviously have those days where we look around and wonder out loud “YOU PEOPLE KNOW WE’RE NOT CURING CANCER RIGHT?!”

The goal is to keep your perspective DAILY – walk into your office every day knowing why you joined the career path you did. Here are a few quick tips to keep a positive attitude:

  • After you’re awake and showered, be proud of yourself getting ready to go to work and get a little fancy for the day ahead. You were once a little kid who dreamed of having her own apartment/job/responsibilities. You’ve grown into that person!
  • Even while creating your massive to-do list, try to find at least one or two activities for the day you are excited about
  • Think of a project you can work on with a superior that highlights your interests, whether it’s organizing a group to attend industry events or going after new clientele
  • During your breaks, think of it as a well-deserved treat rather than an escape from work. Do something special (other than eating lunch at your desk and going on Pinterest. If you must stay at your desk, read a review of a new restaurant or book online)
  • Leave the office when you’re happy with the work you did that day, whether you’re heading out at 5pm or 8pm, or anytime in between

 

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When PR Girls Need to Let it Go

I’ll be the first to admit that I hold grudges. It’s definitely not one of my best qualities. Working in PR, there are times you need to learn to let it go and take something from it. Here are just a few of those common instances – and I’d be lying if I said this post wasn’t inspired by that song from Frozen that’s been stuck in my head for over two weeks.

When PR Girls Need to Let It Go

  • When a reporter declines your pitch. Send them something else they might be interested in.
  • When a coworker calls you out for not doing an assignment. Be more on top of your work so it doesn’t happen again.
  • When a confirmed media attendee doesn’t show up to your event. Don’t take it personal.
  • When your client is unhappy about media placements. Use it as fire to pitch your butt off.
  • When your boss gives negative feedback on your work. Take it constructively.
  • When you don’t receive that promotion you wanted. Work harder at it.
  • When your press release is edited ten times. Learn from your mistakes.
  • When your client asks you to redo a PR plan. Take notes on all of their feedback.
  • When a coworker continuously outshines you. Step it up.

When are some other times we need to let it go?

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