Since I have three work events next week, I have a little bit of a short fuse. Unfortunately it happens to the best of us.  I catch myself being a little shorter than usual with friends and colleagues, and I rush through projects and expect people to keep the same pace.  As a PR professional, we are expected to be poised and understanding, but it is hard to manage after the client sends you 100 of the wrong product,  the printer is going to be late with your press packets, or your intern has made a mess of the gift bags.

Put the gloves away, girl. No need for a fight.

Once you feel the steam coming out of your ears, it’s easy to let loose and blow up at the “guilty” party, especially if there are other stress points adding pressure to the situation.  But you need to keep the ‘tude in check.  No one wants to work with the crazy girl on important events or client situations. If you get a reputation as a hot head, you’ll be left out of some great opportunities.  Here are a couple things to keep in mind once you feel your blood boiling:

Remember, this isn’t about you – As much as it feels like this unfortunate event is happening to YOU, it isn’t.  We’re a team in the PR world, so we’re all in this together.  Don’t take any negative situation personally.

Imagine the other person’s position – If it’s a team member who has made a mistake, think about how embarrassed/frustrated/disappointed they must feel in the situation they are in.  We have all been there once!  And life happens.  Breathe.  If you’re working with an outside vendor, be understanding but it’s fair to be firm to find a solution.

If you need to vent, do it to an outside party - The best way for me to blow off steam is to talk it out.  The worst thing you can do is start gossip in the office – don’t do it.  Go to a trusted friend who can listen to your issues, or call your mom/sister/aunt/sorority sister.  Even if they don’t understand your PR jargon, sometimes it’s helpful to just spill out exactly what you’re feeling without holding back.

How do you keep your cool when a situation heats up?

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Last night, A and I were thrilled to be a part of the New York University Women in Communications PR Panel. We were on the panel alongside other PR professionals including Angela Bilog, head of PR and Marketing at Lomography, Kym Canter, Creative Director at L-atitude, Lauren Ellison of Mission PR and Perry Sun of DeVries Public Relations. We touched on some really informative topics such as our favorite campaigns, our biggest PR mistakes and what we look for out of interns and new hires.  Below are some of the questions we were asked last night, as well as our thoughts.

Where did you make your PR start in college?

Adrianna and I had two very different answers here.  Adrianna always knew she wanted to get into PR, so she took a few internships and did communications in college.  I never knew what PR WAS, until I researched a few industries that were heavy in writing and came to PR.  Both of us agreed that experience and internships are IMPERATIVE when choosing your path in PR during college.

What does your day-to-day look like?

No day is the same!  We are always pitching, monitoring, answering emails, drafting client documents. But one day you could be throwing together media deliveries, the next you’re on a flight to LA for a client meeting, the next you’re at Fashion Week.  Every day is different!

What was your favorite campaign to work on and why?

Each of us have those “baby” campaigns that we worked on from the start and loved to see grow.  Anything unique that challenges us (Adrianna said sponges and I said Cream of Wheat), is a favorite campaign of ours.

What qualities are you looking for when hiring an intern?

Someone who is resourceful and willing to learn. It’s okay to ask questions, but use your head and come prepared.  Have some passion for what you do.  Even if it’s hauling suitcases down Sixth Avenue to a celebrity’s hotel, find some glamour in the every day.

What do you do when you’re feeling overwhelmed?

Adrianna and I rely on each other a lot for this one.  We pretty much are talking all day long via text or gchat, so we have our friendship as a support system.  It’s important to create a “safe space” at work so you feel comfortable where you work and who you’re working with, but also have an escape…whether it’s a walk outside or Pinterest.

How do you focus on the “relations” part of media relations?

Making calls or writing emails every day, and planning in person lunches or breakfasts! Face time is important.  Treat these people like friends, not machines.  Be sure to tailor pitches to each editor and outlet.

What are some mistakes you’ve made at work?

We all agreed – watch out for reply all!

Where do you see yourself in 3 years?

Adrianna and I would love to see the blog grow.  We hope to continue creating this online resource for girls and guys looking to get into PR, since we didn’t have one when we were first starting out.  We are continuously inspired by our colleagues and readers, we just want to continue sharing the love!

Major thanks to the Women in Communications Group for having us!

If you follow us on Twitter, you might have seen a few tweets about an upcoming webinar we’re hosting with Critical Mention. If you’re not familiar with Critical Mention, it’s one of those must-have PR tools that monitors broadcast. The webinar will take place one week from today – Thursday, February 28th starting at 2:00pm ET. This is our first webinar EVER so we’re super excited to connect with you in a new way.

The topic is Professional Style in PR and we’ll be joined by Critical Mention’s Senior Director, Katya Libin to discuss what it takes to be professionally dressed and well spoken during PR’s biggest events. We’ll share advice on how to choose your wardrobe for interviews, the workplace, trade shows, client luncheons, Award ceremonies and more.

This is a great webinar for professionals new to the marketing and PR industry.  Plus, one lucky attendee will win a $100 gift card to a clothing store of their choice! It’s free to register so if you can join us, register using this link. We look forward to connecting with you and hearing your questions!

Any specific wardrobe questions we NEED to answer? Comment below.

We’re pretty much in the middle of interview season, so we’ve been receiving a lot of mail about interview protocol and some practical do’s and don’ts. Though Adrianna and I seem pretty confident when it comes to interviewing strategy, don’t be fooled – we completely understand how stressful it is.  Interviewing is a lot like going on a few first dates with a really hot guy.  You have butterflies at first, but then you feel self-assured in the fact that this crazy sexy opportunity has come your way.  After a few meetings, you think you have it in the bag.  Then, there’s silence.  You begin to self doubt, you begin to expect the worst, and you wonder a million times over what you did wrong and what you can do to fix it.

The important thing is to avoid crazy-girl syndrome, in your love life and while going after the dream job.  When you hear radio silence from your interviewer, you feel rejected and hurt.  But you got along so well!  But you said that thing that made her laugh! But you were in the same sorority!  Chill out sister, it ain’t over until it’s over.

There are a couple things you can do that can satisfy your curiosity about the potential position while staying in the sane zone.  Here are a few things to keep in mind while following up after an interview:

Obviously, be sure you did your due diligence – Make sure to send thank you e-mails or a note directly after your interview (no more than a note. We’ve seen candy bars, flowers, basically all overkill.  A note is just fine)

Pay attention to the time – If your interviewer says they’d like you to contact them in four weeks, or if they won’t be making any decisions for another 10 days, do yourself a favor and LISTEN to that time frame.  Do not try to contact them, other than your “thank you” until that time.  There is a reason the decision has to be delayed, and most likely it is out of the hands of the person who is doing the interviewing (budgets have been cut, they need more room in the staff for you, etc.)

Do a little bit of stalking – Similar to the hot guy we mentioned previously, you’re allowed to do some discreet online stalking while you wait for an answer from the employer.  Continue to research the company, keeping an eye out for new client announcements or company news.  An exciting bit of information can be a good excuse to reach out to a company if you haven’t heard back in a while, something like: “Just saw that you won the Smashbox business.  Extremely exciting, congratulations!  As we discussed earlier, I am looking forward to the opportunity to grow with a beauty client in a strong consumer firm like yours.  I hope we can chat soon and continue this conversation.”

Do you have any other tried and true ways to follow up after an interview?

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Happy Valentine’s Day! Today is one of my favorite days of the year (in a relationship or single) for two reasons: flowers and an excuse to eat excessive amounts of Dove chocolate. Every year PR professionals take advantage of the love fest and spread the love on their own.  Here are a few companies, particularly in the fast food arena, doing silly PR things I couldn’t ignore.

• White Castle transforms into the “Love Castle” on Valentine’s Day. Don’t think you can go to White Castle today and get your burgers and clam strips without a reservation. Reservations are required!
• Pizza Hut is giving out its Eau de Pizza Hut perfume for Valentine’s Day. It’s been dubbed as “one of the most sought-after and rarest of scents available” according to the press release. If this isn’t the cheesiest gift you could give someone, I don’t know what is.
• Dominos offers a sweet gift to customers named “Love”. The first 500 people whose name is a variation of Love to email love@dominos.com, starting today through Friday, Feb. 15, will receive a $10 gift card. Did anyone send this opportunity to the new chick on Mob Wives?
• PG&E wants you to make sure you keep metallic balloons secure and away from its power lines this Valentine’s Day. Safety first!
• Roses are red, violets are blue, don’t let that financial talk sneak up on you! A Chase Blueprint survey reveals the sooner, the better when it comes to discussing money and relationships – so why not make Valentine’s Day the day for the money talk? Seriously? The LAST thing I’d want to talk about.
• Earrings are the most wanted jewelry for Valentine’s Day according to Overstock.com. This is actually interesting…because I’d definitely prefer a necklace, bracelet or ring.

Have you come across any silly Valentine’s Day press releases? Do share! Or share with us your Valentine’s Day plans. We both have dinner dates. Perfectly fine with us!

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