Remember when business cards were the only way to keep your contacts? Everyone had a rolodex of cards on their desk and kept them stored as prized possessions. Those days are nearly over as business cards are rarely seen when you can just exchange your contact information electronically over email and store it in Outlook.
The truth is, a business card has more of a lasting impression than just exchanging contact info. You see the business in your purse the next day and store it with others as a reminder of people to keep in touch with. Business cards are a great tool to use while networking, especially during fashion week. Here are some ways to maximize and utilize your business card.
- Always have a stack on you. Seems obvious, but you never know who you’re going to meet and where. Even on the subway home from work.
- Add your social information. Meaning your Twitter and Instagram handles or other social networks you’re active on.
- Be selective. Don’t just hand them out like free samples on the street. Talk with the person beforehand and make a connection.
- Ask for their card first. Common courtesy.
- Take a photo of someone with their business card. The greatest trick I learned from someone last week. When someone hands you their business card, take a photo of them with it so you can remember what they look like. May seem creepy to ask at first, but it’s a genius way to keep names and faces intact.
- Keep a card in your phone case. I do this just in case I need to hand one to someone and I don’t have any others on me. But also just in case I lose my phone.
- Don’t be shy. If you forgot to ask for someone’s card after you just had a great convo with them, walk over to him or her and ask if they have a card on them. If not, hand yours over.
- Always follow-up. Remind them where you met and see if you can help them by connecting them with someone. Favors go a long way, especially in PR.
How do you utilize your business card?