Skill to Conquer: Take Care of Yourself Like Your Momma Would

I thought I made the transition from high school to college, and then from college to the real world pretty seamlessly. I knew how to do laundry. I taught myself to cook. I could hang a picture frame, sew on a button and get myself from point A to point B in the safest way possible. But there are even more things to look out for when you’re out in the real world, that might not even occur to you. You may be running so fast in your too-busy-to-stop-and-smell-the-roses life that you can’t tell when something might be wrong or in need of attention.

Put down the tablet/phone/pumpkin spice latte, and give yourself a once over. Your mother would make sure you went to the dentist every six months, you looked healthy, and were eating well. Are you giving yourself the same care? While you may be kicking ass at work or in your personal life, you’ll be doing even better when you’re at the top of your game. Here are a few things to look for…

Overall Health – When was the last time you went to the doctor? Are you feeling bloated or sick often? Do you have the sniffles and blame it on allergies? Do you have a nagging pain in your tooth and try to ignore it? Time for an appointment!

Eat your Greens – Are you eating enough fresh, raw foods? Do you find yourself eating out most days of the week? What habits have you made with your eating that are good, and what are the bad? How can you adjust?

Say Ommm – When was the last time you took an afternoon to yourself? Need a little yoga, or a mani pedi? Any aches or pains that could be cured with a massage? What about a good dish sesh with your best friend?

See the Sun – It’s important to get outdoors, even when you’re beyond swamped and think you’re chained to your desk. When was the last time you were outside? Are you getting out with enough time for a glimpse of sunlight?


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From the Inbox: First Year Blues

Hi A & M –

Fellow NYC PR gal here! Hoping to pick your brains for some advice on navigating my first year out of school and in the industry full-time. First off, love your blog and thank you for being so instrumental in being a pillar of advice for all of us trying to navigate the never calm waters of PR.

So, where to start? I graduated in May and after having seven various PR/corp comm internships, both in-house and agency, I landed a job a pretty large firm. I was so excited, but now that I’ve been here a few months, I’m realizing that for as much as I know PR is what I want to do with the rest of my career – I, at the same time, have no idea what I want to do with the rest of my career.

I think the beauty of PR is you can take it and apply it to every industry across the board, from fashion to finance to food to travel. Problem is, I have no idea what industry I’m passionate about applying my love of PR to. I’ve had internship experiences that touched broadcast, sports, finance, food, travel, consumer products, healthcare – you name it. But none of them hit that note that made me say, “this is what I want to do.”

Now, I’m fighting the urge to say I am miserable every day. I really don’t like the clients I am working on, and though I know no job has to be forever, I really don’t even know what my next should be…and I want to be happy and most certainly don’t want to settle.

Any help/advice would be SO appreciated – thank you for taking the time to read this! Xo

Really appreciate your honesty. It sounds like you’ve had an array of experience. I have to say – I related to you when I first started my career. I was working on clients I really wasn’t interested in and wasn’t sure if I made the right decision. Reality is, no matter who your clients are, PR is PR. The experiences you’re having now with clients you don’t fancy will help you when you finally start working on clients your passionate about. It would be irrational to think that you would graduate college and land your dream job with the perfect clients. There were days when I hated what I was doing. Overtime I started to love it. You have to make the most of every situation.

My advice would be to keep up with what you’re doing. Think about what your personal passions are – do you read fashion blogs? Watch beauty videos in your spare time? Like indie films? Determine what your personal passion is and down the road search for the perfect opportunity that fits your passion. You will have all the PR experience you need under your belt and everything will come together once you’re working on clients that relate to your passions at an agency you adore. If you find six months from now you’re still miserable, maybe you’ll realize PR isn’t what you want to do for the rest of your career. Consider shifting into marketing or maybe digital. You’re fresh out of college and have plenty of time to determine what career path is for you.

Hope this helps – and keep up the great work thus far!

Xo, Adrianna

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Getting Nostalgic

The past few months have been a bit crazy for me, but it’s all coming around now. I think the fall always has a way of settling things into place before the bustling holidays come around. This time of year always gets me super nostalgic for my grade school years. Whenever you’re feeling completely crazed by college or adult life, sometimes it’s best to just act like a kid. Here are a few ways you can shake it all off and get nostalgic.

  • Have a solo dance party with your favorite 90’s or early 00’s hits. Feel free to sing out as loud as you want
  • Gather your friends up for a game of soccer or frisbee, or event better – tag, in the park
  • Put on your old delia*s PJ sets a Netflix marathon of an old favorite TV show with microwave popcorn and Twizzlers
  • Remake one of your mom’s specialties for dinner
  • Change your laptop wallpaper to your favorite boy band for just one day (or more)
  • Start a LiveJournal (the first blog!)
  • Call up old friends and catch up, or write an email (super old school)

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The Six Traits of a Bad Pitch

While pitching is the bread and butter of our job, there are many times we see pitches sent out that are just bad. Before sending a pitch, make sure to check yourself before your wreck yourself. Seriously. Here are some characteristics of a bad pitch.

Check Yourself

  1. Boring subject line. The subject line often determines whether or not your pitch is even opened. Think about what would capture your attention.
  2. Not customized. We’ve said this time and time again, but every pitch you send should be personalized. If your pitch starts with “hi there” and no name, reconsider sending.
  3. Too long. You should never send an essay. Two-three paragraphs MAX.
  4. Grammatical errors. They happen, but they shouldn’t. Proofread EVERYTHING.
  5. Off topic. Whether it’s bad timing or something the reporter would never cover, this is where research comes in handy.
  6. Too pushy. Asking for too many favors without giving the reporter something substantial will harm any relationship.


What are some other characteristics of a bad pitch?

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