In the PR world, it’s easy to have a sense of FOMO at the drop of a hat – aka, the Fear Of Missing Out. Being entrenched with the media, your eyes are consistently perusing over social posts featuring a fabulous fashion blogger who is on a press trip in Italy or a makeup brand who is hosting a party in Meatpacking District. If you’re still in school, you may be exposed to FOMO in more professional ways – as you see your classmates begin internships or Finance majors offered jobs at the beginning of the year. You sense that you’re missing out on something, and not sure how or why but you want to keep up.

But like the GIF of beautiful LC above, FOMO can turn you sad and lonely. Instead of getting a plan in place and working for your own goals, you’re working on keeping up with Joneses. Our only advice – don’t. There is no point. 

Especially during this week when there are Fashion Week shows, new internships starting, weddings, and too many activities to keep track of, try to bring yourself back to your own passions. Life is full of more opportunities than you know, and they are all just for you! Be open to receiving your own exciting experiences, and they will come your way in a flash.

Just remember – no fomo.

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How to Utilize Your Business Card

Remember when business cards were the only way to keep your contacts? Everyone had a rolodex of cards on their desk and kept them stored as prized possessions. Those days are nearly over as business cards are rarely seen when you can just exchange your contact information electronically over email and store it in Outlook.

Utilizing Business Cards

The truth is, a business card has more of a lasting impression than just exchanging contact info. You see the business in your purse the next day and store it with others as a reminder of people to keep in touch with. Business cards are a great tool to use while networking, especially during fashion week. Here are some ways to maximize and utilize your business card.

  • Always have a stack on you. Seems obvious, but you never know who you’re going to meet and where. Even on the subway home from work.
  • Add your social information. Meaning your Twitter and Instagram handles or other social networks you’re active on.
  • Be selective. Don’t just hand them out like free samples on the street. Talk with the person beforehand and make a connection.
  • Ask for their card first. Common courtesy.
  • Take a photo of someone with their business card. The greatest trick I learned from someone last week. When someone hands you their business card, take a photo of them with it so you can remember what they look like. May seem creepy to ask at first, but it’s a genius way to keep names and faces intact.
  • Keep a card in your phone case. I do this just in case I need to hand one to someone and I don’t have any others on me. But also just in case I lose my phone.
  • Don’t be shy. If you forgot to ask for someone’s card after you just had a great convo with them, walk over to him or her and ask if they have a card on them. If not, hand yours over.
  • Always follow-up. Remind them where you met and see if you can help them by connecting them with someone. Favors go a long way, especially in PR.

How do you utilize your business card?

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Looking Forward to Autumn


This week in NYC has felt like summer’s victory lap. We got away with it being not too humid or hot all season, but now it’s like mid-July decided to pop back in for a visit. I love summer and am sad to see it go, but I’m also looking forward to new adventures that fall always brings. New York is also at it’s most romantic during the fall months. Everything is crisp, and people are excited to enjoy the last bits of sunshine and cool, fresh nights.

Here are a few things I’m looking forward to this season:

  • Chunky knit sweaters, beanies and floppy hats
  • Homemade donuts and pumpkin everything
  • Hot cider after a filling dinner
  • Football with friends in crowded, rowdy bars
  • Training for the marathon without the humidity (and running it for the first time ever!)
  • Crock-Pot cooking
  • Eric Church concert at MSG
  • Traveling to San Francisco
  • Black tights and boots
  • Nights cozy under a blanket with blogs and hot tea
  • Living right above the Halloween Parade in the West Village

What do you love about fall?

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How to Keep Your Brain Sane During Fashion Week

As M mentioned, this week marks the start of New York Fashion Week and mayhem of your job is likely amped up. We’ve written about how to survive and prep for Fashion Week, but here are a few pointers on how to keep your brain sane.

anna wintour

  • Write everything down. Have your notebook with you so you can check all of the boxes of your to-do list.
  • Stay hydrated/full. If you’re starving and thirsty the whole time, your mood will instantly change.
  • Make time to work out. Sign up for a class or go for a run. You’re likely to stay more committed if you do something with friends.
  • Put down your phone 30 minutes before going to sleep. Give yourself a little down time.
  • Get a good sleep. Sleep in an extra 20 minutes if you can. Every minute of sleep counts.
  • Stay organized. Pack for the day ahead of time so you don’t forget any of the essentials. Extra pair of flats, charger, water bottle, etc.
  • Keep positive. Which M outlined yesterday – super important.
  • Don’t overdo it. Yes there are a million shows and events, but don’t put pressure on yourself to go to everything. There’s always next season.
  • Have fun. Yes, working late nights and on the weekends isn’t ideal. But remember that this is NYFW. And it’s so worth it.

How do you stay sane through all the mayhem of Fashion Week?

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