How to Keep Your Brain Sane During Fashion Week

As M mentioned, this week marks the start of New York Fashion Week and mayhem of your job is likely amped up. We’ve written about how to survive and prep for Fashion Week, but here are a few pointers on how to keep your brain sane.

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  • Write everything down. Have your notebook with you so you can check all of the boxes of your to-do list.
  • Stay hydrated/full. If you’re starving and thirsty the whole time, your mood will instantly change.
  • Make time to work out. Sign up for a class or go for a run. You’re likely to stay more committed if you do something with friends.
  • Put down your phone 30 minutes before going to sleep. Give yourself a little down time.
  • Get a good sleep. Sleep in an extra 20 minutes if you can. Every minute of sleep counts.
  • Stay organized. Pack for the day ahead of time so you don’t forget any of the essentials. Extra pair of flats, charger, water bottle, etc.
  • Keep positive. Which M outlined yesterday – super important.
  • Don’t overdo it. Yes there are a million shows and events, but don’t put pressure on yourself to go to everything. There’s always next season.
  • Have fun. Yes, working late nights and on the weekends isn’t ideal. But remember that this is NYFW. And it’s so worth it.

How do you stay sane through all the mayhem of Fashion Week?

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Keeping Positive in PR

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This week marks the start of Fashion Week, which is an exciting, beautiful time in the city and also insanely hectic. It’s almost impossible to avoid the congestion and crazy that comes with the event, whether it’s a packed subway, no cabs to be had, model overload or if you’re a PR girl… an insane number of events and backstage duties. Adrianna and I used to so look forward to this time of year, but now we are praising the PR gods that we have limited responsibilities this season.

There are a few tasks every PR girl must undertake that go from glam to “GUH WHY!?” in a matter of months or years. Lately, I’ve been noticing myself get a little down on the process, which is easy to do when you’re in the crisis-management and client-service business. The week after Labor Day has always really felt like the start of something new to me (call it school days habits), so I figure what a better time than now to get myself positive and work towards professional optimism.

Here are a few ways you can keep positive in PR, or whatever occupation you may have:

Hear the negativity, and stop it – You can’t help if other people go all pessimistic on your work, but you can stop yourself. If you find yourself feeding into a complaining session or start raising your voice when talking about a client, check yourself. It’s OK to change your attitude mid sentence even, with a simple “On the other hand….” you can share a positive outlook on the issue at hand. The more often you catch yourself, the less often you’ll even start with the Negative Nancy attitude

Try to refresh your job – Have you fallen into a rut that lacks excitement? Do you chug Starbucks at your desk while monitoring and replying to emails in the AM, get super distracted through the afternoon with tasks and calls, only to rush home and crash in bed? It’s time for a new routine. Try walking to work if you can, even if it means getting off one subway stop sooner to pass new coffee shops and bakeries. I love my new habit of green tea with news updates and often leave my desk for a smoothie break in the afternoon. Variety is key to keep excitement going

Fake it ’til you make it - Even if you don’t feel happy, studies show that mimicking happiness, laughter or confidence will help you feel the real thing. So even if you don’t want to go into a meeting with a smile, try it! Your glowing face might inspire your boss or co-worker to take a new attitude as well… it’s contagious!

Put down the phone – This is especially hard in public relations, when your response is needed and expected in the moment something is happening. However, I would say 8/10 times checking my phone after I get home from the office is unnecessary, and nothing really comes up that I couldn’t handling the morning with my team. I have gotten in the habit of checking my phone only twice after I leave the office, once right before I cook dinner and once an hour before bed. All other times I am not thinking about work. There is really no reward to having your eyes glued to your phone screen other than putting yourself in an unhealthy cycle – if you become available 24/7, people then expect you to do so and take advantage

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PR Twitter Tips: August 2014

It’s the end of another summer (sad face), but I’d be lying if I said I wasn’t excited for fall. Here are some of our favorite Twitter Tips from the last month of summer. Thanks to all that tweeted.



: Avoid fluff in press releases. Stick strictly to the who, what, when, where, why, and how.

: Always under-promise and over-deliver. Managing a clients expectations is vital. Via

: Don’t EVER use the words “forget” or “forgot” in PR.

: Don’t over do it on the hashtags. It makes people dizzy!

: Your hiding doesn’t stop me writing about the issue, in fact, it adds to the story.

: In PR, it is important to know what makes the news. Reading and monitoring the news are important keys!

: Email will only take you so far. Pick up the phone as part of your follow-up strategy.

: Every PR girl needs a personal brand. If you can’t generate hype for yourself, how can you do it for a client?

: When pitching journalists, secure third-party sources in advance when asked for quotes.

: Always under-promise and over-deliver.

: Sometimes you want to be careful how you talk and treat other people, you never know who they are or will become.

Make sure to follow us on Twitter @nycprgirls for more #PR101

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Happy Labor Day Weekend


Hope you all enjoy the long weekend. Adrianna and I are going to be taking it real easy and soaking up the last days of carefree summer before we get into unofficial fall. Be sure to follow us this weekend on Instagram @nycprgirls




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