A while back, we wrote about 10 signs PR is the right job for you. But what about knowing if it isn’t? It’s not uncommon for graduates to enter a career they’re not sure is a definite fit for them. It’s also not uncommon for people to ramp up their PR career and start reevaluating it several years in. In reality, PR isn’t for everyone. Here are six signs that PR isn’t the right job for you. Don’t take it personal – it’s just business.
- You’re constantly feeling burnt out. Those times when you’re overly exhausted, experienceing an extreme lack of interest and just aren’t feeling motivated. The PR job is all about having high energy and being on your toes. It’s the only way to please client and in reality, this job isn’t a 9 to 5.
- You don’t take criticism or rejection well. If you take criticism too personally and aren’t willing to absorb feedback, the job isn’t a fit for you. PR pros are constantly being criticized on their writing, contacts, strategies, placements and more.
- You hate writing. It isn’t a good sign if the thought of writing a pitch, plan or press release makes you cringe. Yes, we all get annoyed at times, but our job is about communicating and constantly evolving our writing. We send hundreds of emails a day, so if you don’t enjoy writing, we have a problem.
- You don’t care about the news. If you have a sincere lack of interest in the news, media and digital landscape this definitely isn’t the job for you. We’re expected to stay on top of what’s going on in the news constantly – especially what reporters care about. The media landscape changes every day and if you don’t care about what’s going on or your placements, big red flag.
- You don’t like working with people. Not much of a people person? Big problem. PR is all about teamwork and relationships. Relationships with your colleagues, clients and media contacts.
- You crumble under pressure. Just like media, we’re charged with deadlines and constant client demands. In order to make it to the other side, you must stay organized and focused in order still function under pressure. If you constantly breakdown and crumble, you’re toast.
What are some other signs PR isn’t the job for you?