Yesterday M and I were talking about the difficulties of pitching. It’s so discouraging when you get radio silence on something you think is a great idea. Pitching is the bread and butter of our job and as PR professionals we always have to think about new ways to get the media’s attention. Especially since their inbox is flooded with emails every single day. Here are a few simple ways to switch up your pitch.
Use a simple subject line. The simpler the better. Even, “Hi” works.
Get an outsiders perspective. They might suggests rewriting the entire pitch.
Use graphics. Pull a round-up into one JPEG image.
Space out paragraphs. Don’t pitch with lengthy paragraphs – try spacing them out into short sentences.
Get personal. Use a new personal sentence as your opener in each pitch.
Be creative. Think of what would capture your attention. If you’re rereading your pitch and it’s making you fall asleep, switch it up.
Consider pitching with only one sentence. Use it to just open the door with the reporter.
I usually hate the term “FOMO.” It kind of reminds me of that time in our lives when we were super nice to everyone in class because the thought of missing out on someone’s Power Ranger themed birthday party was crippling. When it comes to work though, I totally get it. I’ve been out the past couple days thanks to an awesome respiratory infection, and I can’t help but feel like I’m missing something super important with every email that comes in.
If you’re out of the office, whether you’re sick, out on vacation, or offsite for a meeting/event, here is how to avoid FOMO at work:
Set up an emergency line – If you need to be offline for a bit, make sure all your teammates know the best way to reach you in case of an emergency or urgent matter. For me, I always ask my team to text me (I always miss calls)
Check email, but only respond if it’s urgent – Do a quick sweep each hour and make sure you’re not missing anything important. Respond to necessary items only
Have a contingency plan in place – Make sure your team knows who to go to if they cannot reach you
Be proactive and write a check-in note – Sending a harmless “just checking in… can I help?” isn’t stalkerish, it’s smart and shows that you value your work even when you’re not there
I’m a recent graduate trying to land a dream job (or really any job…) in PR. I have had multiple internships throughout college and lots of experience. Since graduating, I have a constant stream of interviews and have been turned away five times, because I “don’t have enough experience” or because they’re “looking for someone with two to three years’ experience.”
I’m at a loss of what to do. I’m not in the position to take on another internship. I have had great experience with my internships, many of which are pretty prestigious, and don’t understand how I’m supposed to get experience…if no one will hire me. I’m currently job hunting in Texas and I’m not sure if it’s the PR market here or what, but it does seem to be competitive. Do y’all have any advice on what to do? I’m creeping up on 2 months of job hunting…I know it doesn’t sound like a long time, but when you move back into your parents’ house it’s a VERY long time. I’m desperate for any advice y’all can offer me.
I love the blog and read it religiously! Thank you for being such an amazing role model for young PR professionals!
“Not enough experience”
Thanks for your email. So many recent graduates are in the same boat as you so please don’t get discouraged. First off, make sure you’re applying to the correct PR positions. Look for positions that don’t require any experience, not ones that say 2-3 years. Account coordinator or assistant account executive positions are what you should be looking for. They are generally for professionals out of college.
The harsh reality is that many recent grads end up having to take another internship after they graduate. I did, even though I already interned 3 other places. Look for a fall internship that’s paid. They are rare, but exist. Find one that has a good chance of leading to a full-time position. The internship will be worth it in the end.
If you’re still having no luck, consider broadening your search. Meaning, don’t just look for a position at a PR firm. Look for a PR internship or job at an events or advertising agency. Consider taking a starting position at a media outlet or publication. A year or so of experience at one of these places will be a starting point for your dream PR agency. Or you might find interest in another aspect of PR.
Again, don’t be discouraged and don’t put so much pressure on yourself to find the perfect job just yet. It will come with time. No one lands their dream job right after college. And if they do, they’re extremely lucky J
I’ve been looking forward to the July 4th holiday for weeks now. Not only is it one of my favorite holidays of the year, but also it’s a welcomed break amid a month of work craziness.
There’s a lot of pressure to relax and kick back on weekends like this one, especially with Pinterest and Instagram telling you at every moment that you must be having fun. Before you embark on your red, white and blue endeavor, whether it’s at your apartment or on the beach, here are a few reminders to help you kick back and really enjoy your weekend:
Watch your expectations – There’s nothing worse than pumping up a weekend or trying to “force it” when you have three open days to do what you wish. FOMO is a dirty word. Do not overextend yourself or bend over backwards to make an “epic weekend” happen. Epic things happen because they’re spontaneous! Enjoy the quiet if that’s what you have
Turn off everything – Remember to take pictures for memory sake, but avoid uploading every cocktail, picnic blanket, and beach scene you see this weekend. It’s not a competition! Lay back and enjoy the summer’s breeze before you decide to plug in and tweet about enjoying it
Do something new! - Even if you’re just in your hometown this weekend, why not try a new restaurant or go to a part of the city you rarely see? Or what about testing out a recipe you never tried and setting up a little picnic outdoors? New experiences are great bonding moments and lead to fabulous memories
No email – Check it once in the morning and once in the late afternoon. No more than that
Be grateful for what you have - This weekend is all about celebrating the land of the free and the home of the brave. Sit back and be grateful for the opportunities you’ve been given and the beauty of what’s around you. USA!