Reasons Why Your Pitch Is Unanswered

There’s nothing more stressful than a pitch that goes unanswered. So why isn’t the media getting back to you? Here are a few reasons that could be why.

  • Your pitch is irrelevant to their beat. Make sure you’re doing your research.
  • Your pitch looks like a blast. Customize each pitch and don’t blast out your pitches.
  • Your pitch is too long. Long pitches are often boring and take up too much time to read. The shorter the better.
  • Your subject line isn’t engaging. The wrong subject line could be an instant delete.
  • Your pitch isn’t urgent enough. If it doesn’t have relevancy or an immediate tie to the reporters frequent coverage, it could be put on hold.
  • The reporter could be on deadline. Unanswered calls or emails could mean the reporter is just tied up in other coverage.

What are some other reasons your pitch is going unanswered?

image via

3 comments

The Pros and Cons of Being Stressed

Being stressed out is usually related to something completely negative. And obviously, being stressed all the time is not ideal. Lately, I’ve been trying to use my stress as a driver rather than an immense feeling holding me back from accomplishing my goals or daily tasks. So far, it’s going OK. There are certainly hurdles to over come, but trying to see your stress as a positive is a lot nicer than deciding you’re too strung out to get your work done.

Here are some pros and cons of being stressed:

CON: When your boss gives you another crazy deadline, you feel like you want to cry

PRO: With this added urgency, you are forced to make realistic decisions what is on your plate. You delegate some items to another team member or your negotiate the deadline with your boss. Time restraints are a reality, and the work needs to get done, so there is a compromise

CON: Your to-do list is literally three pages long

PRO: You’ve made the list, now time to get to work. When you see everything in one place, it’s actually much more manageable than trying to remember everything floating around in your mind. It also avoids those horrible 3am, wake-up screaming moments when you’ve realized you’ve forgotten about 10 things due Friday

CON: You are so exhausted from work, all you can do is watch Netflix

PRO: This is your body’s way of telling you the batteries need a recharge. I have completely given myself permission to cancel plans if I am feeling too stressed out, even if the plans were with myself. Some nights, all you want to do is nap, drink tea, watch Orange is the New Black, and then get back in bed. You’ll feel better in the morning.

CON: You are messing up because you are trying to get everything done and missing the details

PRO: This is one of the best lessons I ever learned as a junior staffer, and I’ve relearned it many times. To be successful in your day-to-day job, you need to be honest about how long tasks take you. It will help you prep much better in the future, and your workload will seem much more manageable

Be the first to comment

Skill to Conquer: Transform Your Life in Simple Ways

The above definitely sounds daunting. I have always been one who wanted to “self improve.” As I get older, I’m slowly make the realization that it’s not necessarily about improving yourself – you are just who you are supposed to be. It’s more about letting your true self shine through. The best way to do that? Get out of your own way, take care of yourself, and be happy.

Easier said than done, right? It’s all about baby steps. That’s why I loved this article from Huffington Post last week. Many of these things I’m sure you do already, but it’s all about taking a moment to stop an appreciate the action and how it makes you happy. Here are a few of my favorite ways to simply transform your life

  • Cling to your moral compass. Believe in the values that compose who you are and never allow others the power to strip that from you.
  • Make pancakes whenever possible.
  • Don’t hold back your laughter in life. Smile at the silly antidotes that make life amusing. Laugh loud and genuinely. Give those bursts of joy all you have because you only have so many.
  • Play. Play with your friends. Play with your pets. Play with your family. Play.
  • Retain a hunger for knowledge. Let life teach you and understand at the core of your being that there will never be a day that you don’t need to continue to learn.
  • Exercise forgiveness. Let your heart release the evil that weighs it down.
  • Go outside.
  • Give yourself “me time” whenever life gets too overwhelming.
  • Be completely enthralled by the people you are with. Put away the phone and emails while you are trying to have a conversation with someone. Half-hearted interactions are disguised failures.
  • Indulge in a few Netflix marathons when you are feeling down.
  • Be healthy while still understanding that it is still OK to go for the extra cookie every once in awhile.
  • Cookies won’t kill you, I swear. I’m a firm believer that they may actually be saviors in some ways.
  • Make a difference. Make a difference with your work, with your smile, with your bare hands, or with your heart. You are alive; live each day understanding what an incredible opportunity that is. You are an opportunity for greatness, so seize it.

Be sure to follow Lexi Herrick, the author of the piece, here

image via

1 comment

From the Inbox: Should I Switch to a PR Job?

Hello Adrianna & Meg,

I have been reading your blog from Indonesia since I first started college which is almost four years. Your blog was pretty much my guide to success to get through college. I just graduated from the University of Indonesia majoring in Public Relations. Luckily I already got a job as a Media Implementer at the biggest Digital Agency in Asia. But the media industry is a whole new career path for me and I still have a lot to learn about the industry.

While I’m happy with where I am today, I recently got a call from a company that offered me a PR job consisting of event organizing, presenting and all of those exciting PR duties. I’m torn between what to do because both of jobs have their own pros and cons.

My questions are, should I stay at the digital agency, learning and collecting knowledge about the media industry? Or should I go to this client company that offers me something that I am comfortable with? Should I stay at an agency or start my career on the client side?

I really need your opinion, thank you!

Cheers from Indonesia

Follow Your Heart

First off, we love hearing from our readers across the globe and congratulations on getting a job straight out of college! It’s something that’s very difficult to do. My only advice in this situation would be to follow your heart. There’s no right or wrong decision. If you’re enjoying your job in the media industry, than stick with it. If it’s something that interests you and you could see yourself loving in the future, don’t worry about the PR job. There’s plenty of time for you to switch careers if you realize down the line you’re no longer interested in the media industry.

However, if you think that PR is what you’re destined to do, than take the PR job. You wouldn’t want this opportunity to slip away and regret it down the line when you no longer want the media agency job. To me, it sounds like you have your heart set on PR, so take the chance. Maybe you’ll come to realize that agency life is what you prefer, and you can always find a PR agency job in the future. Having experience on the PR client side is always a positive.

Hope this helps – and let us know what you decide!

Xo, A

image via

Be the first to comment