From the Inbox: Connections From Another Country

Hi A & M,

I have to say your blog and both of you are so inspiring to me. I’m in my first year of school and so many of my classmates find your posts extremely helpful on a daily basis, so big thanks for being so fabulous!

So this question is coming all the way from Canada, although my location is changing very soon. I have one more year left of school and will be graduating and moving to San Diego because of my partners career. I want to get the most out of my internship in school and take advantage of all the connections I make, being on committees and going to social events, but I don’t know how to put them to use if I’m going to be living in another country after graduation.

Before I started school, I interned for Fashion Magazine in Toronto, which was an amazing experience, but I found that although I made connections there, I moved again for school and I feel like I’m back at square one. I’m concerned that it will be difficult to make connections that further my career if I’m moving all over the map.

I’m wondering if there are any tips or strategies so that I can use my past experiences and connections in another country.

Thank you again ladies and wishing you all the best!

Congrats on your upcoming move! This is a great question. While it may seems like your connections are useless now, you might be surprised how they will help in the future. Your connections know people, who know people. Start asking around if anyone you know has California contacts. Ask to be introduced to them if so. Don’t be afraid to ask questions – people in our industry love connecting people.

Make sure to follow your current contacts on social media – LinkedIn, Facebook, Instagram. This will help you keep up with any of their job moves, personal milestones and whereabouts. When you see they got a new job or promotion, send a congrats note. You never know who will move where. If you realize you haven’t been in touch with someone in a while, send a quick email asking how they are doing. Make sure you send all of your contacts your new email and job information once received. This way they can get in touch with you easily as well.

Your past experiences in Canada will allow you to bring a unique perspective to the industry that not many people have. While it may take a little time to adjust, your knowledge of the Canadian culture will be tapped when necessary.

Hope this helps – and best of luck.

Xo, A

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Money Can’t Buy You Happiness… But It Can Buy That Mascara

This post speaks to something that has been on my mind for a little while now. When I moved, I convinced myself that I didn’t need to spend money on any luxuries, because my apartment was my ultimate luxury. A couple months down the line, I felt a little worn out, a little lack luster, and not feeling very special – mainly because I wasn’t treating myself at the end of a long work week or before a hot date. I realized that while I had the right sentiment, it’s less a dependence on acquiring money to make you happy, more about the investment in yourself to make you feel at your best.

There is nothing wrong with wanting to spoil yourself a little, especially in your 20’s before you have a family or a retirement plan to fund. The key is to find your priorities – what makes you most happy? And this can change from time to time. Just after college, it was important for me to have money for travel and socializing. Now, I would rather pamper myself with makeup, a facial, and a good bottle of wine. Here are a few things I think are worth the dollah bills, and not worth the guilt.

Massages/Facials/Spa Treatment: I struggled with acne back and forth since I was about 16. I tried all the infomercial remedies, had some luck, then got back into the fight in my mid-20’s. Giving in (and then loving) seasonal facials is what saved me. Not only is it a chance to clear all the gunk out of your skin, but your esthetician can give you extremely useful tips for your skin type, since they are literally looking at your skin under a light and magnifying glass. Same goes for massages.

Makeup: For too long I have lived on bare bones makeup samples from my color cosmetics days. There are a few high-end products I have found and repurchased on my own, but it’s about time I experimented with a few different products and found a few different go-to-looks that are unique to me. If you’re in the same boat but don’t want to drop your rent at Sephora, try

Shoes: Being in New York and walking every where, my shoes get destroyed. Since I don’t have the money to Uber all day long, it’s silly to try to invest in Monolos and keep them clean. However, it is worth the investment to find a mid-price boot, flat, and heel to last a couple seasons. They’re tougher than the cheaper brands.

Boutique Workout Classes: I’ve raved about all the cheap fitness options in the city, and I still believe it’s not entirely worth it to splurge on a crazy expensive gym membership. If you’ve had a rough day, there’s nothing like a SoulCycle or yoga class to chill you out and lift your butt. Even if you go once every 2 weeks, you’re still going on the cheap vs. purchasing a 5pack for 45 days.


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PR Twitter Tips: October 2014

It’s hard to believe we’re already six days in – but Happy November! October was quite a busy month – with the Hunt, Octoberfest, my birthday and Halloween I’m sad to see it go. Below are some of our favorite #PR101 Twitter Tips from the month of October. Thanks to all that tweeted.


: How to Diffuse Exposure of a Dirty Secret: get ahead of the story, admit you messed up and ‘humanize’ yourself.

: Co-worker just said, “The only ‘no’ we say is ‘no problem.'” How accurate.

: Stop relating PR to Sex and the City. The real life PR girl requires more hard work and less glamour.

: “Ask yourself – if I scrolled past this in my inbox, would I stop and look at it?” -

: What I lack in experience, I more than make up for with creativity and hard work.

: It is very important to not take for granted that content has to engage your audience.

: Just because you can use social media, doesn’t mean you should.

: Before asking a question ALWAYS think, “is there somewhere I could find the answer to this on my own first?”

: My number one saying is: PR starts when you walk out the door.

: Less is more. Keep press releases to one page.

: Good PR is not always about saying ‘Yes’. It’s just as important to be able to say ‘No’.

Make sure to follow us on Twitter @nycprgirls for more #PR101.


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Where Does The Time Go?

On your busiest days, it feels like time is slipping through your fingers. All of the sudden it is 5pm and you have conquered little on your to-do list. Usually the culprit can be found lurking in your inbox or the distraction of a packed meeting schedule. If you really have stuff to get done and don’t have time to run out of time, here are a few of the repeat offenders to watch out for:

Micro-Managing Manager – Everyone has had a manager that likes to see every step of your process and double check on every little thing. The goal here is to be proactive so the micro-manager feels comfortable about your work. Send your to-do list ahead of time or schedule daily calls to talk about your workload and process.

Co-Workers/Clients on Email Overload – If an email chain is going into 5, 6 emails deep, just pick up the phone. You’ll explain yourself more clearly and avoid any confusion. Not to mention save on the time it takes to type.

Procrastination – Here is where I am the worst. You assume a project will only take you an hour, only to put it off for two hours and find you actually needed three. Start the task – if you find yourself moving at a fast pace and need a break, take 10 minutes for every 50 minutes you work.

Mishandling Multitasking – The truth is, we can rarely multitask efficiently. If you have a large project, get off of email for at least an hour. While you’re jumping in to answer questions or requests, you’re distracting from the real work that needs to get done.

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