When “Phoning it In” Is a Good Thing


Take the above with a grain of salt. I’m not recommending that you kick up your feet and tell your to-do list to put it where the sun don’t shine. But I am suggesting that sometimes, when you’re able, to take a step back. I had that experience recently, when I looked ahead at my calendar and almost had a meltdown. Between client meetings and presentations and pitching responsibilities, I didn’t know when I would be able to breathe.

But then I did. I took an objective look at my to-do list and crossed off the things that I could either delegate, get help on, or really weren’t as big as I was making in my head. Then those items I was dreading, like meetings I was nervous for or slides I needed to do, I decided I would take all the stress out. I just did it. Without emotion. And at the end of the day, I was surprised how much energy I had left over!

Most of the time, it’s wonderful to get passionate about your job. It helps fuels you and your team, it gets your client excited, and it helps you come to work each day. But in busy times it can sometimes drag you down and take too much energy. Sometimes, “phoning in” your passion just to get the work done efficiently and you have some time to think can open your eyes to other possibilities and new passion points.

How do you control your emotions in a crazy week?


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From the Inbox: English Is My Second Language


I am writing this e-mail to you girls to ask a specific question about public relations. As a French student who is strongly interested in this industry – I would love to work in entertainment PR in an English-speaking country or foreign country – I would like your thoughts on being a French-speaking PR girl in an English-speaking country. Would you say there are jobs/internships opportunities for people whose mother tongue is not English even though they speak it fluently?

Thank you in advance for taking the time to answer my question.

-Lost in Translation


Without a doubt, 100% there are plenty of job/internship opportunities for you. Speaking another language is something that is glorified in the this industry – not looked at as a downfall. Make sure to spotlight this on your resume, along with any other languages you’re able to speak. Depending on the clients you get involved with, this can be seen as a major asset. Continue to work on your English writing throughout the rest of school. Besides verbal communication, writing is one of the most important aspects of our industry.

Best of luck, and don’t let this discourage you from anything.

Xo, A

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From the Inbox: Connections From Another Country

Hi A & M,

I have to say your blog and both of you are so inspiring to me. I’m in my first year of school and so many of my classmates find your posts extremely helpful on a daily basis, so big thanks for being so fabulous!

So this question is coming all the way from Canada, although my location is changing very soon. I have one more year left of school and will be graduating and moving to San Diego because of my partners career. I want to get the most out of my internship in school and take advantage of all the connections I make, being on committees and going to social events, but I don’t know how to put them to use if I’m going to be living in another country after graduation.

Before I started school, I interned for Fashion Magazine in Toronto, which was an amazing experience, but I found that although I made connections there, I moved again for school and I feel like I’m back at square one. I’m concerned that it will be difficult to make connections that further my career if I’m moving all over the map.

I’m wondering if there are any tips or strategies so that I can use my past experiences and connections in another country.

Thank you again ladies and wishing you all the best!

Congrats on your upcoming move! This is a great question. While it may seems like your connections are useless now, you might be surprised how they will help in the future. Your connections know people, who know people. Start asking around if anyone you know has California contacts. Ask to be introduced to them if so. Don’t be afraid to ask questions – people in our industry love connecting people.

Make sure to follow your current contacts on social media – LinkedIn, Facebook, Instagram. This will help you keep up with any of their job moves, personal milestones and whereabouts. When you see they got a new job or promotion, send a congrats note. You never know who will move where. If you realize you haven’t been in touch with someone in a while, send a quick email asking how they are doing. Make sure you send all of your contacts your new email and job information once received. This way they can get in touch with you easily as well.

Your past experiences in Canada will allow you to bring a unique perspective to the industry that not many people have. While it may take a little time to adjust, your knowledge of the Canadian culture will be tapped when necessary.

Hope this helps – and best of luck.

Xo, A

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Money Can’t Buy You Happiness… But It Can Buy That Mascara

This post speaks to something that has been on my mind for a little while now. When I moved, I convinced myself that I didn’t need to spend money on any luxuries, because my apartment was my ultimate luxury. A couple months down the line, I felt a little worn out, a little lack luster, and not feeling very special – mainly because I wasn’t treating myself at the end of a long work week or before a hot date. I realized that while I had the right sentiment, it’s less a dependence on acquiring money to make you happy, more about the investment in yourself to make you feel at your best.

There is nothing wrong with wanting to spoil yourself a little, especially in your 20’s before you have a family or a retirement plan to fund. The key is to find your priorities – what makes you most happy? And this can change from time to time. Just after college, it was important for me to have money for travel and socializing. Now, I would rather pamper myself with makeup, a facial, and a good bottle of wine. Here are a few things I think are worth the dollah bills, and not worth the guilt.

Massages/Facials/Spa Treatment: I struggled with acne back and forth since I was about 16. I tried all the infomercial remedies, had some luck, then got back into the fight in my mid-20’s. Giving in (and then loving) seasonal facials is what saved me. Not only is it a chance to clear all the gunk out of your skin, but your esthetician can give you extremely useful tips for your skin type, since they are literally looking at your skin under a light and magnifying glass. Same goes for massages.

Makeup: For too long I have lived on bare bones makeup samples from my color cosmetics days. There are a few high-end products I have found and repurchased on my own, but it’s about time I experimented with a few different products and found a few different go-to-looks that are unique to me. If you’re in the same boat but don’t want to drop your rent at Sephora, try bhcosmetics.com.

Shoes: Being in New York and walking every where, my shoes get destroyed. Since I don’t have the money to Uber all day long, it’s silly to try to invest in Monolos and keep them clean. However, it is worth the investment to find a mid-price boot, flat, and heel to last a couple seasons. They’re tougher than the cheaper brands.

Boutique Workout Classes: I’ve raved about all the cheap fitness options in the city, and I still believe it’s not entirely worth it to splurge on a crazy expensive gym membership. If you’ve had a rough day, there’s nothing like a SoulCycle or yoga class to chill you out and lift your butt. Even if you go once every 2 weeks, you’re still going on the cheap vs. purchasing a 5pack for 45 days.


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