Keep Your Head During the Holidays

I do love this time of year – it’s a time of festive fun before the big winter chill. Bundling up to go out in the cold is new, and doesn’t feel like a chore yet. You put on your makeup, and you don’t sweat it off in the subway. Flannel is endearing, not a necessity. You day dream about how you can make people glow with little gifts this year. Everyone is happy and carrying red Starbucks cups.

It can also be a hectic time, especially when mixing end-of-year office projects with social obligations. Even now, before Thanksgiving, I’m starting to notice my calendar filling up and my daily routine has been completely thrown out the window.

You can combat the craziness that ensues this time of year by letting go of your connection to your routine and pick up a few comforting rituals that you keep at any time during the week. For example, while I used to get up and run every morning, now I have one spin class that I look forward to each week. Even if my workouts vary because of other commitments, at least I know I will always go to my spin class. OR, if you are used to eating meals at home but are called out of the house by friends and happy hours, choose your favorite meal and make a pact to make it at least once a week (and save leftovers for lunch). Having familiar habits but letting go of the guilt because you aren’t executing them as often as you like can help you chill out just a bit. Oh, and try to have a green smoothie once in a while for a kick of antioxidants.

How do you keep your head during the holidays?


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Confession: I Love Procrastination

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As a somewhat successful PR person, this is an embarrassing thing to admit. I’ve always been a procrastinator. I’d rather squeeze a few more minutes out of being lazy, finding distractions, or indulging in guilty pleasures before I have to get to the task at hand. Even if I know I would be done with an assignment or job in an hour, or a half an hour, and I could continue with my distraction after that time, I’d rather keep away from the work until the last possible minute.

And here’s the thing – I love it.

I love not getting out of bed until I would be late with one more minute spent under the covers. I love combing Pinterest for decor ideas before going out in the cold for lunch. I’d rather keep answering emails and reading the news until I have to start writing that press release. I love it. To me, that feels like balance. It let’s me feel like I have control over my schedule.

If you haven’t guessed, it’s a false-sense-of-security kind of relationship. And it’s cyclic.

Bills go unpaid. Deadlines are missed. This leads to more stress and more of a feeling that I “need a break,” which in turn leads to more procrastination. I know, it’s insanity.

So each day, I have to remind myself not to procrastinate. I have to remember that while momentary pleasure may feel like I’m “getting what I want,” I’m actually never really in control of my schedule and this is a mirage. Hard work will pay off, including with time off and easy days at the office.

How do you avoid procrastination?


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When “Phoning it In” Is a Good Thing


Take the above with a grain of salt. I’m not recommending that you kick up your feet and tell your to-do list to put it where the sun don’t shine. But I am suggesting that sometimes, when you’re able, to take a step back. I had that experience recently, when I looked ahead at my calendar and almost had a meltdown. Between client meetings and presentations and pitching responsibilities, I didn’t know when I would be able to breathe.

But then I did. I took an objective look at my to-do list and crossed off the things that I could either delegate, get help on, or really weren’t as big as I was making in my head. Then those items I was dreading, like meetings I was nervous for or slides I needed to do, I decided I would take all the stress out. I just did it. Without emotion. And at the end of the day, I was surprised how much energy I had left over!

Most of the time, it’s wonderful to get passionate about your job. It helps fuels you and your team, it gets your client excited, and it helps you come to work each day. But in busy times it can sometimes drag you down and take too much energy. Sometimes, “phoning in” your passion just to get the work done efficiently and you have some time to think can open your eyes to other possibilities and new passion points.

How do you control your emotions in a crazy week?


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From the Inbox: English Is My Second Language


I am writing this e-mail to you girls to ask a specific question about public relations. As a French student who is strongly interested in this industry – I would love to work in entertainment PR in an English-speaking country or foreign country – I would like your thoughts on being a French-speaking PR girl in an English-speaking country. Would you say there are jobs/internships opportunities for people whose mother tongue is not English even though they speak it fluently?

Thank you in advance for taking the time to answer my question.

-Lost in Translation


Without a doubt, 100% there are plenty of job/internship opportunities for you. Speaking another language is something that is glorified in the this industry – not looked at as a downfall. Make sure to spotlight this on your resume, along with any other languages you’re able to speak. Depending on the clients you get involved with, this can be seen as a major asset. Continue to work on your English writing throughout the rest of school. Besides verbal communication, writing is one of the most important aspects of our industry.

Best of luck, and don’t let this discourage you from anything.

Xo, A

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