Practice the Act of Gratitude

It’s been quite the week – after several events it feels like a full month has gone by. Since I can’t make time stop, I’m trying to practice gratitude more and more. Specifically, saying three things each morning or night to myself that I’m thankful for in my life. The key is to be not too general, and try to say three new things every time. For example, today my three things were:

  • I am thankful that I can finally sit down in a comfy chair after four days of events
  • I am grateful for the positive attitude my teams brought to our work this week
  • I’m thankful for my mom’s helpful advice and loving attention during times of stress (sometimes she’s my voice of reason in the crazy world that is PR)

I encourage you to try it this week. What are you grateful for?



The 5 Mistakes PR Girls Make Every Day

We could write about dozens of mistakes PR girls make every single day. Our lives are so crazed with client emails, meetings and events that we often don’t take the time to step back and reevaluate what’s going on. Here are the top five biggest mistakes we’re all guilty of.

Top 5 PR Girl Mistakes

  • Jumping the gun. Daily we have instant reactions to a client or media emails and respond without thinking strategically. Take time to read everything through and think about the next best step.
  • Hitting send without proofreading. Double check every single email, deck, press release you send. Also double check exactly who you have in the “To…” line.
  • Not doing your research. We can’t stress this enough. Research every single reporter you reach out to. See what they covered in the past and what they’re currently writing about. Look at what’s going on in the news every single day. It’s vital to your PR success .
  • Forgetting to take a break or eat. Take a 10 minute walk. Stop doing work for 5 minutes while you’re eating your lunch. We’re so busy that sometimes we forget to eat. Being hungry only makes you more exhausted and moody, plus and we all know it isn’t good for our metabolism.
  • Stressing the small stuff. When a reporter sends you a mean email back or your client sets off a fire drill, we tend to over-stress. Keep calm and keep moving along. This too shall pass.

What are some other big mistakes?

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Skill to Conquer: Trust Yourself

Life isn't meant to be easy,it's meant to be LIVED.Sometimes good,other times rough.But with every ups and downs,you learn lessons that make you STRONG.

One of the skills I’m working on with myself is learning to trust myself. In my job, a lot goes on at once all of the time. So much multi-tasking and multi-thinking that sometimes I find myself running on autopilot. That’s because I have some experience behind me and I can feel confident in my decisions in the office without thinking too much about it.

It’s out in the “real world” that I want to tune into my gut a bit more. While I think I’ve made some pretty good decisions in the past – moving to the West Village, leaving my big agency job 3 1/2 years ago, upgrading to Spotify Premium – as life goes on you begin to see some big steps ahead. Instead of tripping out over what might be down the road, I’m trying to get center and work on my relationship with me.

Here are some ways you can tune in with your own instincts:

Talk it out – Sometimes our mind plays tricks on us. We can build up a situation in our head, and it turns into something that is not at all reality. As you’re trying to figure out your bearings, share any concerns with trusted friends or peers. They’ll be able to reflect back to you any ridiculousness you might have convinced yourself of, but also pinpoint where you are right on

Take time to reflect – When making any kind of decision, even if it’s where to go for lunch, take a beat and remember how it feels when you make a good decision and when you make a bad one (for example, when you go for the dry toast and egg whites at brunch instead of the pumpkin pancakes). Learning your reaction to those little good and bad moments will help you develop your intuition. Your gut will start speaking to you (if you’re still deciding on pancakes, it might really talk to you)

Listen to your true voice, but not your fear - Some speak of intuition like a true calling or bell ringing, and there is certainly a difference between your intuition and the voice of fear. Fear will make you anxious, nervous, and unsure. Your intuition will always be a confident voice, and your next action will be clear. While it might take a couple days for your true voice to come through, it always does. If you’re unsure about a situation or a decision, don’t act just yet. Take some time for yourself. The answer will present itself.

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1 comment

From the Inbox: Back to Basics?

Hi ladies,

First off, I love your website. All of your blog posts are completely relatable, and I read your guide religiously. Your tip about the perfect follow-up helped me land some great coverage.

I started in PR after the agency I interned for hired me after graduation. After about a year I was laid off due to downsizing and decided against pursing another full time position because I wanted to move to a new city. Now, several months later, I’m having difficulties finding a full-time job in my new city and I’m not sure if it’s because I’ve been out of the industry for so long. I had several great interviews with a small but growing company, but due to my experience level they offered me a part-time internship instead. It’s unpaid and not guaranteed to lead to a full-time position, but it’s a company I would love to work for.

Do you think I should accept the position to get back into the industry and add to my resume, or should I keep looking?

Thank you for your help!

-Back to Basics?

Back to Basics

This is a situation many find themselves in. If the internship doesn’t have a good chance of leading to a full-time position, then I would say keep looking. Ask the company what the odds are of getting hired and how long the internship will last. If this is a company you would kill to work for, then take it. If not, keep searching for something that is more reasonable. With over a year of experience under your belt, you are still qualified for an entry-level position despite the gap in your resume.

If you can’t afford to go back to being an intern, then don’t. It could lead you to accepting a position you might need to leave. Keep in touch with the company and let them know to contact you if any entry-level positon arise. Go to networking events in your new city. Connect with people on LinkedIn. Get yourself out there more and you’ll be surprised what opportunities you’ll find.

Best of luck.
Xo, A

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