One of the best ways to impress during an interview is through the questions you ask. It not only marks your level of interest, it also displays your listening skills (please, never ask a question that’s already been answered) and knowledge of PR. As someone who’s been an interviewee and now interviewer, I compiled some tips and questions to ask once the employer crucially states, “Any questions?”
What would be my day-to-day responsibilities? If they haven’t answered this already…
What is the average size of a team and how are teammates determined? Your ability to work well with others is crucial. Find out how you would be placed – whether it’s based off interests or which team is in need.
Can you tell me about your background with the company? Get a feel for how long they’ve been employed and their level of satisfaction.
What has been your favorite experience working here? Shows personal interest in them and their experiences.
Can you describe the office culture and environment? Is it laid-back or high-strung? Get an understanding of what you could be walking into.
Can you tell me more about what qualities you are looking for in someone in this position? Gives you insights into what they want and hopefully you fit the bill. If you do, make sure they know it!
What would you say sets this agency apart from others? Learn how the agency compares to its competitors.
What computer programs would I use daily? Display your familiarity with PR media tools. These should also be listed on your resume.
Can you tell me the next step of the interview process? Shows that you are proactive and think ahead.
The key is to ask open-ended questions – it keeps the conversation flowing and they inevitably can’t answer with a simple “yes” or “no”. To truly impress your interviewer, ask a question referencing something he/she has already mentioned – it demonstrates that you’re a great listener. For example, “You mentioned you work with X client and their X campaign, can you tell me more about other work you’ve done for them?”
Also, try not to ask questions that can easily be answered by looking at the company website. For example, “Where are your other offices located?” This proves that you didn’t do much research into the company ahead of time.
No matter how many people at the company you’ve interviewed with, I can’t stress enough how imperative it is to always ask questions.
Are there any questions you make sure to ask?
image via morningglorymovie.com