PR 101: The Brainstorm

You probably knew early on that PR was the right job for you. You possess all the classic  traits; attention to details, your smart phone permanently attached to your hip, not to mention being up to date with the latest trends. Most importantly though, you consider yourself to be one of the most creative people you know. You are constantly thinking outside the box and crave any opportunity to cultivate your creative juices. Those events, campaigns and promotions and tag lines that you love all started in one place. They were a spark of an idea that most likely came about during a brainstorm.


The first brainstorm I participated in during my PR career was pretty intimidating. I was in a conference room with the most intelligent and creative individuals in our department, not to mention the most senior. If that wasn’t enough, we were also brainstorming for our biggest client, worldwide (gulp)! I have to admit, it was not my A game. Here are a few tips I wish I had kept in mind during that first storm session and I hope you bring to your first!

 1. All Ideas Count –  The notion that no idea is a bad idea is true in a brainstorm. Just because you or someone else presents an idea that may not necessarily work for the client, or is out of budget, doesn’t mean it couldn’t spin-off to another more on target thought. All too often we have our “client hat” on and can knock down ideas without even giving them a chance to be throughly thought through. Develop the thought process of an idea you would have shot down without giving it a second thought. After all, that is a point of a brainstorm.

2. Contribute – It’s true, you could be sitting in a brainstorm with the most senior person on your team, or even entire company. Think of this as a time to shine. You were asked to join this brainstorm for a reason. You have something to contribute, so speak up! Trust me, everyone in that room will be coming for a place of yes. The golden rule of a brainstorm is to keep positive thinking in the room. You have a bigger chance of being looked down on for NOT contributing and being an inactive participate than you do for delivering unconventional ideas.

3. Have fun – Last, but certainly not least, have fun! You could be asked to join in on a brainstorm for an account you don’t typically work on or for a new campaign in the works for your own team. Regardless of how often this opportunity may come up in your work setting, you should view it as a positive experience to exercise your creative energies and show you coworkers a bit of your personality.

Have you participated in a brainstorm recently? If so,  what tips can you share from your experiences?

image via danpink


Leave a reply

Back to Blog