Today we’re profiling one of my best friends and an entrepreneur that has always inspired me. Nicole is the Founder and President of NB Talent Services, a talent management and public relations firm based in New York with an office in Minneapolis. Nicole has experience independently handling the marketing, public relations and operations for several individuals, products and corporations. She graduated in 2007 from Florida State University with a degree in Recreation and Leisure Services Administration and a certification in Special Events Management.
Internally at NB Talent, Nicole is responsible for all marketing strategies to create and develop the NB Talent brand. She focuses on securing new clients, handling all internal operations and client communication, developing new processes and procedures for social media strategy, research and development, press materials and more. She acts as a liaison between her clients and any and all major networks, agents and media outlets and works directly with legal teams to organize and execute contracts and booking red-carpet, TV and club appearances. In a nutshell – she’s EXTREMELY busy!
How did you get started in public relations?
I know all of the upcoming publicists don’t want to hear this but I literally walked into the industry when I met my first client, a Chef from Next Food Network Star. The rush of the media, VIP events and the overall journey of my ‘trial and error experience taught me the world of public relations and gave me an opening for referrals and eventually starting my own business.
What is your average day like?
Every day is different which is what is so great about this life. I have monthly calendars that I keep for each of my clients with target dates, to dos, and editorial goals which I go over every morning (over coffee of course). I update my schedule of phone calls, emails, pitch plans and begin to execute! Sometimes being a publicist is like being a superhero; building reputations one media placement at a time can almost seem like you’re saving a life!
What’s your favorite part of working in public relations?
Seeing my clients in the news and in magazines! Nothing is better than waking up to your client featured on MSNBC.
What’s the best PR advice you ever received?
Perception is everything! Make your client seem like they are the greatest thing since sliced bread and soon they will be!
Any advice for those looking to get into PR?
Take advantage of your teachers, bosses and friends with experience in this industry by asking questions. PR is all about being resourceful and lots of networking.