PR girls of all ages and in all places love their handbags. We are sure you know The Sak Brand from their amazing family of handbags – they’re one of the largest handbag companies in the world. We recently got in touch with Andrea Coppola, one of The Sak Brand’s very lucky and very sweet PR girls, to give us an inside look on working for the brand and her thoughts on PR. And – sweet bonus – The Sak Brand is looking for fall interns! Check out our interview with Andrea below to learn more.
Describe working with The Sak Brand Group… what makes it unique to other PR firms in the city?
Working with The Sak Brand Group has been like finding a needle in a haystack. The company, product and people are amazing and it has been a fantastic learning experience. Because the company has a flat structure, there is no hierarchy and it is a very collaborative environment which allows for lots of creativity with little red tape. Also, because we are not an agency and are based in house we get a sneak peek at the entire process from design to when it hits the shelves. And with 4 completely different brands (the sak, sakroots, Elliott Lucca and Lina) you get that same variety as if you were at an agency.
How did you get your start in public relations?
I always knew I wanted to be in fashion, just not sure what I would be doing. I started as a receptionist at a Corporate Fashion Office in 2005 for a retailer and within 4 months had a trial for the PR Assistant position and I loved it. The rest is history.
What do you love about having a PR career in New York City?
It’s the place for fashion. All of the top magazines and companies are at your fingertips. Your resources are endless.
What is one of the most valuable lessons you’ve learned in the past year with The Sak Brand Group?
You should always be in a position where you are continuously learning. And also that it is great to network with others in the field to bounce ideas off of.
What do you look for in an up-and-coming public relations professional?
Someone who has passion, thinks outside the box and just gets it. I think a lot of people really have no clue what the public relation field is.
We understand you’re hiring interns! What can they expect from an internship with The Sak Brand?
Because The Sak Brand Group is a small company, the intern will have a very hands-on experience and be assisting with everything from sample pulls to lookbook shoots to social networking to press previews. Also, because we are not an agency and are an in-house team, you get to see the full process; starting with a handbag drawing on a piece of paper to when it hits the shelves!
Any last words of wisdom you can share?
Get as much experience as you can and always love what you do because it will make your days that much more satisfying 
Want more information on an internship with The Sak Brand? Tweet us at @nycPRgirls or email Andrea directly at acoppola@thesakbrandgroup.com
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Comments
I am a PR student and this is great advice for me! Being a sophomore I have two more years to go but it is nice to know what the PR world is looking for before I get there! Networking is so important and in the PR field requires experience! Thank you for sharing. I love your blog!
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