Being the multi-talented, fully-booked and crazy charming PR girls that we are, it is incredibly easy to get wrapped up in the day to day tasks and drop-everything emergencies that consume our lives. That has been the story of my life the past few weeks. Although I’m proud of my accomplishments, I’ve also noticed this frenzied work life has lead me to lose a bit of “my touch.” Company brainstorms and pitching used to be a highlight of my day, but now my brain literally hurts as I try to pump out ideas. When I had trouble remembering an EASY social connection over the weekend, I realized it was time to take control and get sharp again. Here are my top three (fun!) tricks for staying on top of the game:
Keep a journal – A blog, a tumblr, whatever will help you jot down ideas and keep you inspired… and accountable. Try to write almost everyday for pure pleasure.
Take notice of marketing campaigns around you – Has a brand’s recent change in strategy caught your eye? Was there a Twitter program that you just thought was amazingly cool? What would you have done differently? How could these campaigns work for your clients? Use these thoughts when going into a company brainstorm. Your research and knowledge on recent events are sure to impress.
Play out your fantasy client – If you could represent any brand, which brand would it be? What would you change? What are the brand’s strengths and weaknesses? What problems would you overcome and how? All these questions are relevant ones when it comes to new business, even if some time passes before you pitch your dream client.