Last week, we posted an interview with the Intern Queen Lauren Berger. We asked her for some advice on landing a summer internship and if you enjoyed reading that post, you also would love reading her new book All Work, No Pay: Finding an Internship, Building Your Resume, Making Connections, and Gaining Job Experience. Courtesy of Lauren, I got a chance to read the book myself and learned a lot of new valuable information I hadn’t thought of.
One of my favorite chapters was about monitoring social media. It’s all too often, we forget that everything we post on all of our social networks can be seen. One tip that I’ve seen people fallen victim to; do not link your LinkedIn profile to your social networks. If you do, every tweet and post can be seen by your business contacts. Meaning that picture you posted of you and your girlfriends taking shots is now being seen by potential employers. Oops!
Another great chapter was on rocking the interview. She offers advice for every situation (declining an offer, are interested but not sure, etc) and bullets out exactly what you should wear. Lauren even provides sample emails to send to employers, including the Thank You note and Follow-Up.
If you’re currently looking for an internship, this book is definitely a must read. As expected, it will help you land a killer internship and make the most of it!
Will you pick up a copy of the Intern Queen’s new book?
Lauren Berger, also known as “The Intern Queen” from completing 15 internships in her four years of college, hosted her followers and fans to help get a glimpse into all NYC intern life has to offer. Her super-successful website and business, Intern Queen, Inc, is an online internship destination that helps students find and apply for internships while also educating them on how to make the most of their experiences.
Considering the crowd that A and I came upon last night, Lauren has definitely been doing her fans justice. Everyone at the party was eager to network and learn more about the internship opportunities presented by UsWeekly.com, College Humor, and Oscar de la Renta.
Soon enough, Lauren’s experience and vast knowledge in the intern world will be published in her first book, set to come out early next year. In the meantime, be sure to check out InternQueen.com if you’re in the market for a fall internship. Your next dream internship or networking connection could just be a click away.
Meet a now San Francisco PR girl, Andi Teggart. She recently graduated from Ohio University with a degree in public relations journalism and a minor in retail merchandising and fashion product development. She relocated to San Francisco work in the digital realm at Edelman, responsible for clients’ social media and community engagement. In her spare time, she enjoys shopping (a bit of an addiction), swimming, exploring new places and meeting new people, writing on her blog Polish My Crown, visiting art museums, catching up on fashion industry news and in general and soaking up her environment which is now the beautiful Bay Area of California.
How did you get started in public relations and what attracted you to the industry?
My first official PR internship was in the summer of 2009 when I moved to Washington DC to intern for the Muscular Dystrophy Association. I think non-profit PR internships often get a bad reputation for not being “real-world experience” and I feel the exact opposite! I would not be where I am today without this internship. I was given so much responsibility and really developed my PR skills at this time.
Throughout college, I interned at a PR agency in Columbus, Ohio working for retail-based clients and I definitely enjoyed the fast-pace environment. This internship gave me the “meaty” PR experience – developing media lists, using media monitoring software and doing lots of digital work. I also completed a virtual internship with Intern Queen, Inc. last summer where I again could build and strengthen my digital skills running social media sites and reaching out to people in the online world.
This past winter, I moved to NYC to intern at Marie Claire and although it wasn’t a “PR internship” I definitely was able to grasp not only the fashion industry, but the work fashion publicists do on a daily basis. I would often be running to fashion houses and PR firms to pick up clothes and saw what crazy, chaotic work environments people have! It was a very eye-opening and rewarding experience.
What are the differences between working in NYC vs. SF?
I had never been to the West Coast until my move to SF! In NYC, everything is fast-paced and everyone is ALWAYS working, where as in SF, it seems a little more balanced. In terms of the fashion culture, NYC is very cutting-edge and up-to-date with trends and so are people in SF, but on a downplayed level. In terms of public relations, if you want to work in the fashion PR industry, NYC is hands-down the place to be. San Francisco is a tech-dominated city and many PR jobs are centered on tech clients. Facebook, Groupon, Living Social, Myspace, Twitter – all based in the Bay Area.
What is your favorite part of working in the digital practice?
Not writing press releases anymore! I’m half kidding. I really enjoy the digital practice because it’s only growing. I feel very limitless with my job and with the way social media works, we have so many opportunities to reach potential customers and consumers. The industry is very up-and-coming and every day new practices are taking place on different websites. I also enjoy the communication process working in the digital practice. Working on the digital side of PR, my job is to reach consumers and wrote messages for consumers, rather than investors or the media. It’s right up my alley!
What is the best PR advice you ever received?
I took a class my sophomore year class and I’ll never forget what the professor said to the class: Good writing is clear thinking made visible. Although PR is an industry dominated by relationships and “people skills”, when it comes down to it – you need to know how to write. Whether you are writing press releases or Facebook statuses, it’s absolutely vital to be able to clearly and concisely get your message across to the targeted audience.
Any advice for those looking to get into PR?
Connect with others! Get on social media sites and start building an online presence for yourself. Network – and I don’t mean bombard people to give you a job – but truly ask them for advice and feedback. Stay up-to-date on trends in the public relations industry. Don’t act like you know everything about the industry or pretend to be “an expert” because each and every one of us can be growing and learning and getting better at our jobs every day.
If you haven’t interned in the PR industry, I would highly recommend interning – whether it’s at an agency, for a non-profit or for one company. The most important thing is to stay true to who you are and don’t lose sight of that when you are looking for a job in the industry. Good luck! And of course, feel free to contact me with any questions or feedback.