There’s nothing more frustrating than when you’re continuously pitching a client and not getting any feedback. If this is the case, either the pitch isn’t relevant to the writer or the timing is off. One quick and simple solution is to tie your client to a National Holiday.
If you’re client is a liquor brand for example, flag days like National Mojito Day, National Margarita Day, etc. in your calendar. Look at who wrote about the holiday last year and tie it to your client. Brainstorm ways your client can celebrate these holidays and be a part of the conversation. There’s pretty much a National Holiday for everything – especially food and drinks – so do your research and make sure you take advantage of them for some quick wins.
p.s. Today is National Desserts Day and Columbus Day. Now go celebrate!