If you’re currently working at a firm or agency, you know that annual reviews are an important part of career development. Every year, colleagues are asked to complete a form about your performance based on different categories. Your manager then collects all of the feedback and shares it with you. You discuss your strengths and what areas you need improvement and the review is stored by HR for future reference regarding promotions or if you plan on switching jobs. It’s like your annual report card.
As we fly through our work days, it’s important to remember what you’re being critiqued on. Below are some of the categories we are PR professionals are expected to perform well in. These may vary based on your position, but the basics are always the same.
- Job knowledge
- Communication skills
- Writing skills
- Media relations
- Client service
- Team management
- Digital media
Give yourself your own review of your strengths and weaknesses in each of these categories so you can work on improving each day. Rate yourself on a scale of one to five and develop a reasoning why. That way when you enter a meeting with your manager, you can make sure you are on the same page as your colleagues in terms of expectations and performance.
Be honest with yourself – it will only aid in your development. How do you handle your annual review?