Working in public relations has its ups and downs (mostly ups, right?) and there are some daily feelings you wish would never go away and some you hope will never happen again. Beyond landing a new client (or losing one) I pulled together the best and worst feelings of an average PR work day.
The best feelings:
- Landing the perfect placement you’ve been dying for
- Hearing back from a media contact that’s been ignoring your emails
- Coming up with a brilliant campaign idea
- Exceeding your campaign goals (what’s better?!)
- Getting an email back from your client that says “WOW!”
The worst feelings:
- Scoring a placement that isn’t considered a client “win”
- Hitting the send button on a pitch email too soon
- Receiving read receipts from media without any responses
- Hanging up the phone after an awkward call
- Scrambling for fire drills
And these are just a few. What are your best and worst PR feelings?
image via allmoviephoto.com
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Comments
sending out an email blast for an event with the wrong date. YIKES!!!!
I think we all hold our breath when sending email blasts. Scary!
The best feeling is having a happy client.
Worst feeling?
Getting a call informing you that your client has found himself in a sex-scandal and the story is breaking in 15 minutes.
Sex-scandals are tough. Would love to hear more about how you handled that situation!
Best: Seeing your press release published by a local newspaper!
Worst: Misspelling names in material to be published.
Why does a misspell have to happen?!
While being an intern this summer, I spoke to a government official regarding an event for a client. In less than five minutes I had him on the RSVP list for closing comments.
Now that’s an awesome feeling!
That’s awesome! Plus it’s something your coworkers will not forget, especially if they end up being a reference for you.
Best: When your client is a part of making history
Worst: Pitch calls (I loathe them…introverts of the world, beware of this before you make PR your career)
What can be better than making history?! Each PR campaign should leave impact.
When I was working in fashion PR, I accidentally sent an urgent and really important package with cocktail dresses to the wrong address. That was terrible and so embarrassing. (Note: Make sure you fill in all the right details on fedex/ups)
Whoops! We all make mistakes but learning from them is what really matters Xx
[...] other. But first there are three things you should know, because there are some pretty amazing PR feelings so you better have what it takes to top [...]